Offerings by Tomtom

• Tom-Tom offers a variety of electronic navigation products that operate using a global positioning system (GPS) data.

• TomTom strategy is to provide the best navigation and location solutions on multiple platforms. This range from personal navigation devices (PND’s), to build in systems to mobile phones and the internet. They strive to continuously innovate, improving and tailoring their solutions in terms of accuracy and relevance.

• TomTom strive to make their products, content and services easily accessible to their clients, using open platforms and standards.

• They strive to make their content and services as valuable to their customers as possible such as their real time services and aims to use the feedback they receive to continuously improve the quality and relevance of their maps and services.

• TomTom aims to focus their activities and centralised their R&D resource around areas of excellence to create the structure they need in order to innovate ahead of rest of the industry.

• It is evident that TomTom is succeeding in its strategy because it is offers a wide variety of products that range from portable navigation devices to software navigation applications and digital maps.

• Some products are: TomTom Go, TomTom One, TomTom Raider, TomTom navigator, TomTom mobile, TomTom for Iphones and Tom-Tom live.

• TomTom were the first in the market with several products such as: In 2002 TomTom launched the First GPS liked car navigation product for PDA’s. In 2004 the first portable navigation device was shipped. In 2006 TomTom work and Tom-Tom mobility solutions was launched. In 2007 Tom-Tom HD Traffic and Tom-Tom map share was launched.

• After the acquisition of Tele atlas, TomTom was strategically placed to gain the first move advantage by its rapid expansion of graphical coverage. This