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Last update: February 25, 2016
  • Marketing Communications

    Marketing Communications

    Chapter 1, integrated marketing communications Marketing involves identifying the firm or product’s target market and identifying the appropriate media to reach members of each particular market segment. 1.1 Communication process (p19) 1. Sender: tries to capture the customer’s attention→ Firms hire advertising agencies. 2. Encoding: forming verbal and nonverbal cues. The marketer takes an idea and transforms it to an attention-getting message. Cues are being placed in various media. 3. Transmission devise: communication move through

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    Essay Length: 20,455 Words / 82 Pages
    Submitted: April 11, 2016 Autor: Gabriela Helstone
  • Interpersonal Communication Extra Credit

    Interpersonal Communication Extra Credit

    Huajun (Warren) Zhai Extra Credit #2 1. I have more extensive working experience compared to the rest of the class. As an advocate, I’m proud of my ability to present convincing arguments and make connections with the audience. As I feel I’m more senior when compared to the rest of the class, I tend to interrupt and exert my views. I can definitely improve there. I am also a bit relaxed when it comes to

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    Essay Length: 398 Words / 2 Pages
    Submitted: April 11, 2016 Autor: warrenzhai
  • Ross-Corporative Finance

    Ross-Corporative Finance

    FINANZAS USFQ MAESTRÍA EN ADMINISTRACIÓN DE EMPRESAS FINANZAS Juan Pablo Sotomayor Fabio Aguinda William Jácome Raul Chamorro EMPRESA DEFENCE ELECTRONICS, INC. EVALUACIÓN DEL PROYECTO RDS I.- ANTECEDENTES La empresa Defense Electronics, Inc. (DEI), está estudiando la posibilidad de instalar una fábrica de producción de radares satelitales (RDS) en el extranjero. Para esto, la empresa cuenta con algunos activos fijos (terrenos) los cuales debe considerar si venderlos o no para utilizarlos en la construcción de su

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    Essay Length: 1,488 Words / 6 Pages
    Submitted: April 11, 2016 Autor: Darwin Raul Chamorro
  • Toyota Motor Corporation

    Toyota Motor Corporation

    Daisuke Hatasako BA360 Toyota Motor Corporation is the biggest Japanese automotive company. The company started in Aichi, Japan. Their annual sale average about $252 billion in 2014. According to Millward Brown, the company is the most valuable car brand. Toyota has 333,8 employees worldwide. According to the article, “Auto data, U.S. Market Light Vehicle Deliveries –December 2014” Toyota sold 2,373,771 new vehicles in the United States in 2014. Also, the company took the global sales

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    Essay Length: 596 Words / 3 Pages
    Submitted: April 12, 2016 Autor: Daisuke
  • Corporate Governance

    Corporate Governance

    Ling Li (Team2) 4/14/2016 Professor Shelly Article Name: Valeant Shares Have Best Three-Day Run in Almost 20 Years Source Time: April 7, 2016 — 4:29 PM EDT Corporate Governance This week was a very good time to buy stock in Valeant Pharmaceuticals International Inc. because the stock gains best stretch on Monday since 1996: 36% gains. The company acquires many drug companies, and then charge high price for these drugs. Corporations has systems of internal

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    Essay Length: 582 Words / 3 Pages
    Submitted: April 12, 2016 Autor: Lydia Lee
  • Contexts of Communication

    Contexts of Communication

    Davis Dube Reference Number: 99218253 P1 Developing Effective Communication in Health and Social Care Contexts of communication One-to-one is a communication process which involves two people having a conversation without other people joining. A good example of were one-to-one can be used is when in job interview, the interviewer will be between the applicant and the manager. The one to one communication will involve provide a conversation which will have two people talking without having

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    Essay Length: 3,281 Words / 14 Pages
    Submitted: April 12, 2016 Autor: Davis Dube
  • Riordan Corporate Compliance Plan

    Riordan Corporate Compliance Plan

    Riordan Corporate Compliance Plan “Riordan Manufacturing was founded in 1991 with prizes patent of the transformation of the substrate plastic strong polymers with a basis of 550 employees and a $46 million projected revenue, (University of Phoenix, 2003).” Riordan Manufacturing is a research driven, innovative company. They manufacture items in the plastic industry such as plastic bottles, heart valves and parts for automobiles, aircraft and more. Riordan owns multiple patents and strives to preserve long

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    Essay Length: 1,672 Words / 7 Pages
    Submitted: April 13, 2016 Autor: tinacrowe
  • Corporate Social Responsibility

    Corporate Social Responsibility

    Running Head: CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility Whitney Perry University of Maryland University College December 13, 2015 Introduction Being concerned about the society, environment, and world are great characteristics for corporations to have. Engaging in initiatives that improve society or the environment are corporate social responsibilities. These engagements improve the quality of life for consumers, suppliers, and people across the global spectrum. Corporations supporting corporate social responsibility are concerned with how they can improve

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    Essay Length: 1,673 Words / 7 Pages
    Submitted: April 14, 2016 Autor: Whitney Perry
  • Crisis Communications Analysis of Saudi Ministry of Health

    Crisis Communications Analysis of Saudi Ministry of Health

    Introduction In the 24th of December in 2015, a fire started in one of public hospitals in Saudi Arabia. The hospital is called Jazan General Hospital, in Jazan city located in the southwestern region. It is a governmental hospital that belongs to the ministry of health of Saudi Arabia. The fire was tragic, caused the death of 25 people and 127 injuries. The crisis grabbed media attention and different official entities in Saudi Arabia. This

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    Essay Length: 2,307 Words / 10 Pages
    Submitted: April 15, 2016 Autor: Muath Bin Hussain
  • A Case Study on Miniscribe Corporation

    A Case Study on Miniscribe Corporation

    A CASE STUDY ON MINISCRIBE CORPORATION BA 219 - Corporate Financial Reporting Submitted to: Dr. Helen S. Valderrama by: Cascon, Kendrick Josef, Rachel Mariscotes, Christian Zuniga, Jose Antonio University of the Philippines Diliman, Quezon City November 5, 2015 EXECUTIVE SUMMARY The study was about MiniScribe Corporation, a computer disk drive manufacturer that was reputed to be experiencing difficulties in cash flows and inventories. The objective of the report is to come up with a decision

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    Essay Length: 4,490 Words / 18 Pages
    Submitted: April 17, 2016 Autor: Rachel Josef
  • Marketing Communication Plan

    Marketing Communication Plan

    Marketing communication plan Situation Analysis: Smooth Sexy Skin, the new line from Sexy Hair Products opens another door to the already expansive and loyal Sexy Hair Products customer base. Smooth Sexy Skin is marketed to adult women, with particular emphasis on already loyal customers. * Increase awareness of brand in existing market using social media * Online purchase of new product available online and in salons which often cater to more than just hair needs,

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    Essay Length: 622 Words / 3 Pages
    Submitted: April 18, 2016 Autor: mellonnin
  • Divisional Hurdle Rates at Randolph Corporation

    Divisional Hurdle Rates at Randolph Corporation

    Divisional Hurdle Rates at Randolph Corporation Financial Management and Policy Week 2 Maastricht University School of Business & Economics Place & date: Maastricht, 02/11/2015 Name, initials: Saftschuk, A Buttinger, MA For assessor only ID number: I60739 I6066502 1. Content Study: IB: Finance Major 2. Language structure Course code: EBC2055 3. Language accuracy Group number: Tutorial 2, Team 2 4. Language: Format & citing/referencing Tutor name: Clarissa Hauptmann Overall: Writing tutor name: Advisory grade Writing assignment:

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    Essay Length: 2,848 Words / 12 Pages
    Submitted: April 19, 2016 Autor: maxi1994
  • Dongfeng Motor Corporation Case Study

    Dongfeng Motor Corporation Case Study

    Chinese Automotive R&D Negotiation EWHA GSIS Fall semester 2015 International Negotiations & Strategy Professor Jasper Kim Jin Lai 152SIS29 ________________ Background Dongfeng Motor Corporation is a well-known Chinese automotive company. Founded in 1969, Dongfeng is now one of the most competitive vehicle manufacturers in China. It was the second-largest Chinese vehicle maker in 2014 in production volume, manufacturing over 3.5 million whole vehicles that year. Commercial vehicle production was higher than all other domestic manufacturers

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    Essay Length: 3,572 Words / 15 Pages
    Submitted: April 19, 2016 Autor: Lai Jin
  • Corporate Finance - Bond Analysis

    Corporate Finance - Bond Analysis

    Corporate Finance News Report #1 Greg Glander Source Material – Prior, Anna “Variable Annuities Face New Test from the Government” Wall Street Journal, 8 Feb. 2016 A variable annuity in an investment vehicle, in reality an insurance contract, in which the insurance company guarantees a minimum monthly payment after the initial investment amount is accumulated, either through a lump sum deposit or payments over time. The “variable” part comes from the payments, which fluctuate based

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    Essay Length: 392 Words / 2 Pages
    Submitted: April 23, 2016 Autor: gregglander5
  • Internal Marketing Communications

    Internal Marketing Communications

    International Marketing Communications Individual Report Executive Summary The purpose of this report is to explain the theoretical rationale and practical considerations for companies seeking to run successful integrated marketing communications campaigns within the video game sector. This report draws attention to the various ways that IMC has been used by companies in the video game industry, from advertising to appearances at major gaming shows, and how the use of market segmenting has been beneficial in

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    Essay Length: 3,420 Words / 14 Pages
    Submitted: April 24, 2016 Autor: Daemul .
  • France Attack: Repercussions and Obstalce for Muslim Business Community in Eu and West

    France Attack: Repercussions and Obstalce for Muslim Business Community in Eu and West

    International business Assignment Topic: France Attack: Repercussions and Obstacles for Muslim Business Community in EU and West Group members: Abeer Mazhar Saud Hassan Qureshi Arsalan Sajid Shehreyar Raza Areeb Mansoor Congratulations - your submission is complete! This is your digital receipt. You can print a copy of this receipt from within the Document Viewer. Author: Abeer Mazhar Assignment title: France Attack: Repercussions and Obstalce for Muslim Business Community in EU and West Submission title: France

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    Essay Length: 2,542 Words / 11 Pages
    Submitted: April 24, 2016 Autor: abeer mazher
  • The Dynamics of Mass Communication Chapter 14

    The Dynamics of Mass Communication Chapter 14

    The Economics of the Newspaper In Chapter 4, Dominick talks about the economics behind the newspaper industry. From the cost to make the newspaper in its beginnings to present, to overall circulation to decline of the newspaper in general. I found it interesting when he touched on the “economic health” of the newspaper and its decline having a significance in the early 90’s. Within a year, the cost to make the newspaper (specifically the paper

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    Essay Length: 366 Words / 2 Pages
    Submitted: April 26, 2016 Autor: astrorain
  • Hcs 320 - Communication Crisis Paper

    Hcs 320 - Communication Crisis Paper

    CRISIS COMMUNICATION PAPER Crisis Communication Paper Nishele Burnett HCS 320 01/15/2016 Marina Voronin ________________ Crisis Communication Paper Currently, we reside in a world where we are continuously on security alerts. Certain groups of people, abroad and within our own borders, strive to attack us on a regular basis. The motivation behind these attacks can be political gains, religious beliefs or someone who has a grievance and feels the need to seek damaging retribution while gaining

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    Essay Length: 1,877 Words / 8 Pages
    Submitted: April 26, 2016 Autor: nishele516
  • What Problems Do You Notice Regarding Formal Organization in Gmct and Cellular Communication Services?

    What Problems Do You Notice Regarding Formal Organization in Gmct and Cellular Communication Services?

    1. What problems do you notice regarding formal organization in GMCT and Cellular Communication Services? * Uncertain Reporting System: Peterson was expecting to report Jenkins but instead of reporting Jenkins, Peterson was reporting to Hardy who is Director Budgets and Plans and recently was also put in charge of Operations. Because of uncertain reporting system, the relationship between Peterson and Hardy are quite awkward. By the way, since Hardy didn’t have an experience in the

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: April 29, 2016 Autor: aylinmert
  • Applied Business Research and Communications Skills

    Applied Business Research and Communications Skills

    Southern States University BU-502 Applied Business Research and Communications Skills Online Spring Quarter, 2016 Updated: April 4, 2016 CREDIT HOURS: 4.0 CONTACT HOURS: 40 (40 Theory, 0 Lab) (40 Online) Instructor: Dr. Peggy Bilbruck Email: pbilbruck@ssu.edu (inquiries will be responded within 24-36 hours). For any urgent technical problems with Moodle, contact the SSU-Moodle Administrator: ssumoodle@ssu.edu Office Hours: Wednesdays on Moodle from 11 – 12 pm ONLINE TIME ESTIMATE: This course requires four (4) hours of

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    Essay Length: 5,807 Words / 24 Pages
    Submitted: April 30, 2016 Autor: MrSamusoares .
  • Functional Training Communication

    Functional Training Communication

    Functional Communication Training (FCT) is an evidence based procedure that has been used successfully to reduce maladaptive behaviors. Carr and Durand (1985) introduced FCT as treatment for the problem behavior of 4 children with developmental disabilities. A vocal response that resulted in teacher attention (“Am I doing good work?”) was taught to the children for whom attention was thought to be maintaining their problem behavior. Functional Communication Training (FCT) grew from the Functional Behavior Assessment

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: April 30, 2016 Autor: jivapaula
  • Using Functional Communication to Reduce Aggression in Children with Autism

    Using Functional Communication to Reduce Aggression in Children with Autism

    Abstract Children with autism often have limited verbal skills which can cause frustration in communicating their wants and needs. Unfortunately, they find other less socially acceptable ways to get their point across that can be aggressive in nature to get the attention of those they are trying to communicate with. These behaviors can cause injury to themselves or others, including peers, family members, and caregivers. Functional Communication Training (FCT) is a procedure in which a

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    Essay Length: 3,365 Words / 14 Pages
    Submitted: April 30, 2016 Autor: jivapaula
  • What Is Effective Communication and Interpersonal Communication?

    What Is Effective Communication and Interpersonal Communication?

    Unit 1 Developing Effective Communication Eimear Burke Contents P1: Explain the role of effective communication & interpersonal interaction in a health and social care context? Page 3 P1: Explain the role of effective communication & interpersonal interaction in a health and social care context? What is Effective Communication and Interpersonal Communication? Effective Communication is known as a two way process which involves speaking and listening and it is a very crucial part of all relationships,

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    Essay Length: 1,913 Words / 8 Pages
    Submitted: May 3, 2016 Autor: eburke1350
  • Corporate Elites

    Corporate Elites

    Corporate Elites: “Sets of individuals in positions of authority over major social organizations’ .” (Whitely et al 19)“Those who occupy formal positions of authority, those at the head of, or who could be said to be in strategic positions in private and public organizations.” (Pettigrew, 1992) examples of these include CEO’s. Does the environment and conections of a corporate elite influence the strategy they chose?Upper Echelons theory: “executives with similar functional background experiences tend to

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    Essay Length: 569 Words / 3 Pages
    Submitted: May 4, 2016 Autor: jameswoods
  • Eyemax Corporation

    Eyemax Corporation

    Case 1 (12.1--EyeMax Corporation) [1] Which of the following three alternatives best describes the conditions under which you would issue a clean opinion for EyeMax? B. I would be willing to issue a clean opinion without any adjustments. I would be ok with making this choice as the net overstatement of unadjusted misstatements is less than the tolerable misstatement threshold set by firm policy. [2] Assume now that the client has decided that they will

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    Essay Length: 338 Words / 2 Pages
    Submitted: May 4, 2016 Autor: Joanna Tran

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