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  • Fallacies in Advertising

    Fallacies in Advertising

    According to Bassham et al. (2002), a logical fallacy is “an argument that contains a mistake in reasoning” (p. 140). There are two types of logical fallacies, fallacies of relevance, and fallacies of insufficient evidence. Fallacies of relevance happen when the premises are not logically relevant to the conclusion. Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallacies, four logical fallacies

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    Essay Length: 845 Words / 4 Pages
    Submitted: January 31, 2012 Autor: jsbl111106
  • Techniques and Methods of Utilizing Sexual Appeal in Advertising

    Techniques and Methods of Utilizing Sexual Appeal in Advertising

    ABSTRACT Marketers have many techniques and methods of utilizing sexual appeal in which to enhance reach, increase exposure to consumers, and attract attention. The use of sex is an asset to marketers that is dynamic and has continuously evolved over the years to influence social norms and create excitement; however, in some cases the use of sex is shown to obstruct brand recall as it, instead, focuses the consumer's attention on the sexual elements. Additionally,

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 4, 2012 Autor: peter
  • Tobacco Under Fire: Advertising a Harmful Product

    Tobacco Under Fire: Advertising a Harmful Product

    This is a very tough topic for me to write about because I believe a company should not have restrictions placed on their advertising due to the 1st amendment. On the other hand, the government should help us protect ourselves against anything that is harmful to us and endanger the future of our children. I feel our governments (federal, state and local) are doing a superb job regulating the tobacco industry; at the same time,

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: February 9, 2012 Autor: andrew
  • What Constitutes a Good Snack

    What Constitutes a Good Snack

    A good snack is appealing to the taste buds, is nutritious, can be enjoyed anywhere, and, on any occasion, and isc generally affordable. An idea of a good snack would be a snack that someone would look forward to eating; a snack that really satisfies them. Different people tend to favor different snacks. Different cultures would prefer something different to snack on than snacks that appeal to the American culture. An example would be that

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    Essay Length: 944 Words / 4 Pages
    Submitted: February 12, 2012 Autor: ereynolds98
  • Children of Fatima

    Children of Fatima

    History Page from Ilustração Portuguesa, 29 October 1917, showing the people looking at the miracle of the sun during the Fátima apparitions attributed to the Virgin Mary. On 13 May 1917, ten year old Lúcia Santos and her younger cousins, siblings Jacinta and Francisco Marto, were looking sheep at a location known as the Cova da Iria near their home village of Fátima in Portugal. Lúcia described seeing a woman "brighter than the sun, shedding

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    Essay Length: 5,986 Words / 24 Pages
    Submitted: February 15, 2012 Autor: andrey
  • Electronic Media Advertising on Consumerism and Cultural Values

    Electronic Media Advertising on Consumerism and Cultural Values

    Electronic media advertising on consumerism and cultural values is always being done. The media always advertises in many different ways, from music to internet there is always something consistently being advertised. Media has a big effect on people at different times of the day. Say one is watching Bloomberg television and they are watching news in regards to the stock market, the commercials that come on are all about financials and how to save money.

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 18, 2012 Autor: boo83
  • Personal Response to Advertising

    Personal Response to Advertising

    Personal response to Advertising This day-and-age it seems like we are constantly being bombarded with advertisements everywhere we go. Many people choose to succumb to the pitfalls of advertising, but fortunately I am not one of those people as I have been successful in avoiding the overwhelming flood of ads throughout my life. There are a few reasons why I have been able to avoid being influenced by advertising first off I cannot stand the

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    Essay Length: 694 Words / 3 Pages
    Submitted: February 18, 2012 Autor: antoni
  • Is Our Friendship Influenced by Discriminative Marketing Advertising?

    Is Our Friendship Influenced by Discriminative Marketing Advertising?

    Is our friendship influenced by discriminative marketing advertising? Advertising is the most used promotional tool, part of the the marketing mix, that companies use to improve brand image in order to gain distribution and create goodwill for the company. Using creativity, advertisers try to bring together consumer goods or services and a representation of the culturally constituted world, within the frame of a particular ad, which is in the end sending a message. Through advertising

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: February 20, 2012 Autor: cgiurgiu
  • Comparing Socrates View of a Good Leader to What Constitutes a Good Leader Today

    Comparing Socrates View of a Good Leader to What Constitutes a Good Leader Today

    Comparing Socrates view of a good leader to what constitutes a good leader today Leadership can be defined as one's ability to get others to willingly follow. Every organization needs leaders at every level. A leader is a person who influences a group of people towards the achievement of a goal .To be a leader, a person must have a deep-rooted commitment to the goal that he will strive to achieve it even if nobody

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 20, 2012 Autor: andrew
  • What Is Oscar Mayer's Core Competency? Essentially, What Is It That They Are Known for Being Good At

    What Is Oscar Mayer's Core Competency? Essentially, What Is It That They Are Known for Being Good At

    1. What is Oscar Mayer's core competency? Essentially, what is it that they are known for being good at. Core competencies of Oscar Mayer (OM) are processed red meat products like bologna, hot dogs, bacon etc. This has been their main product category since last 100 years. Red meat products from OM division still constitute 82% of operating profit and 70% of annual meat pound volume sales. 2. Has consumer demand for red meat really

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    Essay Length: 818 Words / 4 Pages
    Submitted: February 24, 2012 Autor: antoni
  • Tyler Perry's Good Deeds

    Tyler Perry's Good Deeds

    Tyler Perry's Good Deeds" took the second spot in its first weekend in theaters, grossing $16 million in domestic receipts, according to early estimates. The film, distributed by Lions Gate Entertainment Corp., stars Mr. Perry on a break from his signature Madea character, instead featuring him as businessman Wesley Deeds. Mr. Perry also wrote and directed the movie. In third place, "Journey 2: The Mysterious Island," from Time Warner Inc.'s Warner Bros. Pictures, earned $13.5

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    Essay Length: 258 Words / 2 Pages
    Submitted: February 27, 2012 Autor: rita
  • The Changing World of Advertising and Promotion

    The Changing World of Advertising and Promotion

    The Changing World of Advertising and Promotion Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates,

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    Essay Length: 2,077 Words / 9 Pages
    Submitted: February 29, 2012 Autor: peter
  • Good to Great

    Good to Great

    Jim Collins is coauthor of Built to Last, a national bestseller for over five years with a million copies in print. A student of enduring great companies, he serves as a teacher to leaders throughout the corporate and social sectors. Formerly a faculty member at the Stanford University Graduate School of Business, where he received the Distinguished Teaching Award, Jim now works from his management research laboratory in Boulder, Colorado. The Challenge: Built to Last,

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    Essay Length: 359 Words / 2 Pages
    Submitted: March 8, 2012 Autor: Tylerchan719
  • Advertising Regulations

    Advertising Regulations

    Advertising under 18 years old When advertisers try to reach people under the age of 18, a lot of things can come into play. For example, the advertiser needs to know the target-market and/or demographics of the group they are trying to reach, their media use, buyer behavior patterns, and of course the advertising regulations that apply. In 2009, 24% of the United States population was under 18 years old, which is approximately 74 million

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    Essay Length: 1,141 Words / 5 Pages
    Submitted: March 18, 2012 Autor: kabeyn
  • Children Under 7 Are Not Held Responsible for Crimes

    Children Under 7 Are Not Held Responsible for Crimes

    “According to our legal system, children under 7 are not held responsible for crimes. It is said that a 6 yr. old cannot form criminal intent.”(Joby Milo Anthony) During the child’s preschool years or now called “early childhood which refers to ages 2 to 6, this is a period of extraordinary growth, learning, and play, joyful and a time for impressive growth in every domain.” “In early childhood as in infancy, the body and the

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    Essay Length: 612 Words / 3 Pages
    Submitted: March 18, 2012 Autor: Kcherry73
  • History Paper on the Good Man of Nanking

    History Paper on the Good Man of Nanking

    Sam Gutzmer Professor Mann History 102 The Good Man of Nanking The Good Man of Nanking was written by John Rabe a German businessman who was in Nanking, China during the Japanese occupation otherwise know as the Rape of Nanking. His detailed account of the occupation and the terrible atrocities committed by the Japanese towards their Chinese captives. This book begins on September 22, 1937, when John Rabe picked up his pen with the same

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    Essay Length: 1,204 Words / 5 Pages
    Submitted: March 25, 2012 Autor: samgutzmer
  • Bad Credit Payday Loan: Your Credit History Is Not Taken into Account

    Bad Credit Payday Loan: Your Credit History Is Not Taken into Account

    Bad credit payday loan: your credit history is not taken into account With bad credit payday loans, you do not have to worry about good or poor financial history. Your credit score is not taken into consideration when doing the paperwork. Therefore, it does not matter if you have previous amount overdue or have been through economic failure in the past. These details will not affect your chances of obtaining a payday loan. You will

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    Essay Length: 335 Words / 2 Pages
    Submitted: April 4, 2012 Autor: jiv10
  • Ethics Bad Apple or Bad Barrel

    Ethics Bad Apple or Bad Barrel

    Executive Summary In the beginning, Adam and Eve were cast out from the Garden of Eden for partaking of the fruit of tree of life – Original Sin. In so doing, they destined mankind to be eternally band from the Garden. The question: Was Adam just a bad person for eating the fruit or was he coerced by Eve, who had already partaken, the serpent, which was surely vile, and the surrounding circumstances of the

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    Essay Length: 4,538 Words / 19 Pages
    Submitted: April 9, 2012 Autor: rcruml
  • Children and Teenagers

    Children and Teenagers

    Children and teenagers enjoy playing video game and watching movie. It is one of the most popular entertainments in America. It’s the best way to keep everybody busy if they have nothing to do, and they can also interact with friends and other people. Until the high school massacre, Columbine, took place on April 20, 1999. Journalist and politician are blaming everything on games, movies, and book that they don’t read or watch. They will

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    Essay Length: 328 Words / 2 Pages
    Submitted: April 23, 2012 Autor: BluHeavyMetal
  • Lillian Hellman’s Play the Children’s Hour

    Lillian Hellman’s Play the Children’s Hour

    Lillian Hellman’s play “The children’s hour” is a story of a sweet little teacher done to death by cruel, lying child. Karen Wright and Martha Dobie are best friends who run a girl’s school together in the 1960’s with the help of Martha’s aunt Lily. Karen is engaged to Joe who is doctor. Everything was going just the way it was supposed to be, until a troublemaking student, Mary Tilford, at the girls' school accuses

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    Essay Length: 316 Words / 2 Pages
    Submitted: April 24, 2012 Autor: loney40
  • Argumentative Response to Good Readers and Good Writers

    Argumentative Response to Good Readers and Good Writers

    Argumentative Response to Good Readers and Good Writers Delivered as a lecture to an undergraduate class at Cornell University, Vladimir Nabokov examines the various qualities that good readers and writers should posses. At its core, this piece serves almost as a how-to guide in being both an active reader and a writer with limitless creativity. In depth, the Nabokov’s lecture seemingly bridges the gap between an exceptional reader and an enchanting writer. Within this lecture

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    Essay Length: 399 Words / 2 Pages
    Submitted: April 24, 2012 Autor: jeremywilcox511
  • As Good as It Gets

    As Good as It Gets

    Our desire to succeed in our careers, we need to find a right person to coach us especially today's increasingly rapid pace of change and accelerated learning therefore we need mentorship to stay in the competitive career. Mentorship refers to a relationship between two individuals; one more experienced who is referred to as the mentor, who helps the other less experienced individual, referred to as the mentee, (Anderson, 2011). Mentors serve as a catalyst to

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    Essay Length: 288 Words / 2 Pages
    Submitted: June 6, 2012 Autor: andrew
  • Suicide and Autism - Parents of Autistic Children Speak out on Sunnyvale Murder - Suicide

    Suicide and Autism - Parents of Autistic Children Speak out on Sunnyvale Murder - Suicide

    Parents of Autistic children speak out on Sunnyvale murder-suicide As if it wasn’t hard enough to raise a child with Autism, once the child is considered to be adult, parents have a whole new challenge. They now must find a way to provide adequate care for their child without the aid of the school or government programs. Until the age of twenty two, a child with a disability, such as Autism, has services provided by

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    Essay Length: 741 Words / 3 Pages
    Submitted: June 13, 2012 Autor: doog
  • How Management Teams Can Have a Good Fight

    How Management Teams Can Have a Good Fight

    Introduction: The article, How Management Teams Can Have a Good Fight, focuses on research done with management teams and the amount of disagreement involved in making sound, strategic decisions in the workplace. Initially, the title of the work struck me as odd. Aren’t the words “good” and “fight” paradoxical? Until reading this, I would have never thought that a “good fight” existed. The authors point out that it is, indeed, possible to have a “good

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: June 19, 2012 Autor: lolotromp
  • How to Be a Good Teacher

    How to Be a Good Teacher

    How to be a good english teacher Hello everyone. Today, I’d like to talk about“How to be a good English teacher”. To be honest, I’m really happy to stand here and say something about it. First of all, as a teacher of English, we must study English everyday. We must improve our English . We should take a lot of time to learn English. The ways how to improve our English are many now. Such

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    Essay Length: 386 Words / 2 Pages
    Submitted: June 20, 2012 Autor: 19911213

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