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Last update: February 19, 2015
  • Understanding Iphone Users - Apple Case Study

    Understanding Iphone Users - Apple Case Study

    MARKETING (MINOR) PROJECT WORK UNDERSTANDING CUSTOMERS SUBMITTED BY : NAME :- ANKITA DEURI ROLL NO. :- 010201024 TOPIC : UNDERSTANDING CONSUMER BEHAVIOUR ON I-PHONE TABLE OF CONTENTS 1. INTRODUCTION ( EXECUTIVE SUMMARY ) 2. IDENTIFICATION OF TARGET CUSTOMER GROUP 3. RATIONALE FOR DIFFERING CUSTOMER BEHAVIOUR IN DIFFERENT PLACES 4. FACTORS THAT HAVE INFLUENCED iPHONE USERS 5. CONCLUSION 6. LIST OF REFERENCES INTRODUCTION It is a line of internet and multimedia enabled smartphones marketed by Apple

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    Essay Length: 2,404 Words / 10 Pages
    Submitted: February 25, 2012 Autor: andrey
  • Apple Supply Chain

    Apple Supply Chain

    Summary of article: Apple make the impossible possible. Apple added a new function for the MacBook: a small dot of green light on the top of the screen, shining through the aluminum case of the computer to indicate when the computer’s camera was on. The problem is that it is physically impossible to shine light through metal. To deal with this problem, Apple’s manufacturing team tried to figure out how to make the impossible possible.

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    Essay Length: 481 Words / 2 Pages
    Submitted: March 12, 2012 Autor: emily1234567
  • Apple Case

    Apple Case

    Apple make the impossible possible. Apple added a new function for the MacBook: a small dot of green light on the top of the screen, shining through the aluminum case of the computer to indicate when the computer's camera was on. The problem is that it is physically impossible to shine light through metal. To deal with this problem, Apple's manufacturing team tried to figure out how to make the impossible possible. Finally they found

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    Essay Length: 479 Words / 2 Pages
    Submitted: March 12, 2012 Autor: emily1234567
  • Apple Inc 2010

    Apple Inc 2010

    Apple Inc. in 2010 Apple Inc. compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, and more recently in the smart phone market with the Apple iPhone and tablet computer iPad. Apple’s innovation or broad differentiation has always been its hallmark and its competitive strategy. In

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    Essay Length: 951 Words / 4 Pages
    Submitted: March 14, 2012 Autor: mauritormen
  • Apple Company

    Apple Company

    Apple Inc will continue to retain the lion's share of the tablet market as its new 4G-enabled iPad readies for competition from Windows 8-based products, and a cheaper iPad 2 takes on Amazon's popular Kindle Fire, analysts said. Shares of Apple inched up 1% to as much as $535.89 US in morning trade on Thursday, after the company unveiled an upgraded version of its popular iPad tablet, featuring a more powerful chip, high-definition screen, sharper

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    Essay Length: 656 Words / 3 Pages
    Submitted: March 15, 2012 Autor: xander_lian
  • Apple Inc

    Apple Inc

    YOUR TASK: Students are required to compile a report for an existing company’s approach to strategy at business and corporate level. For the report, students should select a company and evaluate its current strategy toward businesses and industries and finally develop recommendations for the future. Each group will present to the tutorial as a whole. The group work will enable students to apply the concepts they have learned in the course and generate ideas to

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    Essay Length: 258 Words / 2 Pages
    Submitted: March 27, 2012 Autor: basheerzubair
  • Apple and Publishers Facing Antitrust Law

    Apple and Publishers Facing Antitrust Law

    The wall street journal is reporting that the United States is planning to sue apple and 5 book publishers for colluding to increase e-books prices, that’s violate the antitrust law. For now, several of the parties were talking with the regulators to head off the expensive court battle. And it all comes down to how publishers charge for e-books. In the printed world publisher sold books to retailers for roughly half of the recommended cover

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    Essay Length: 324 Words / 2 Pages
    Submitted: March 27, 2012 Autor: che60252
  • Ethics Bad Apple or Bad Barrel

    Ethics Bad Apple or Bad Barrel

    Executive Summary In the beginning, Adam and Eve were cast out from the Garden of Eden for partaking of the fruit of tree of life – Original Sin. In so doing, they destined mankind to be eternally band from the Garden. The question: Was Adam just a bad person for eating the fruit or was he coerced by Eve, who had already partaken, the serpent, which was surely vile, and the surrounding circumstances of the

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    Essay Length: 4,538 Words / 19 Pages
    Submitted: April 9, 2012 Autor: rcruml
  • Evaluate Apple’s Current Corporate Strategy

    Evaluate Apple’s Current Corporate Strategy

    3. Evaluate Apple’s current corporate strategy In this part of the assignment, we were asked to analyse apples current corporate strategy. We will be using appropriate models such as the Bowmen strategy clock and Ansoff’s matrix to analyse and evaluate Apple’s corporate strategy. i. Brief overview of previous strategy: Corporate strategy can be described as the identification of the purpose of the organisation and the plans and actions to achieve that purpose. (Lynch, Richard 2006).

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    Essay Length: 579 Words / 3 Pages
    Submitted: April 16, 2012 Autor: jawadmandj
  • Apple in 2008

    Apple in 2008

    Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO, Apple’s mission was to bring an easy-to-use computer to market. However, Apple was not performing as good as Jobs projected, so he resigned in 1985. In the following 12 years, Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley, Apple

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: May 11, 2012 Autor: dolf5989
  • Apple Inc. Research Paper

    Apple Inc. Research Paper

    Mission Apple Inc. has many visions; they’re one of the few companies who are trying their best to make a difference, from their goals, to their mission statement. Apple’s mission statement straight from the company itself is: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative

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    Essay Length: 2,039 Words / 9 Pages
    Submitted: May 12, 2012 Autor: xDeathx
  • Apple Analysis

    Apple Analysis

    Table of Contents 1.0. Introduction 2 2.0. Company Profile 3 3.0. Apple Distinctive Competencies 4 3.1. The R-C Model 4 3.2. Building Blocks of Competitive Advantage 6 4.0. Nature of Competition in the PC industry 7 4.1. PC Industry Life Cycle 7 4.2. Porters 5 Forces 8 5.0. Apple Sustainable Competitive Advantage 10 5.1. Value Chain 10 5.2. New McKinsey 7S Model 11 5.3. SWOT 13 6.0. Drivers of Competition in the PC industry 14

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    Essay Length: 339 Words / 2 Pages
    Submitted: May 14, 2012 Autor: abdul092
  • Apple Case - Successful in Growth and Innovation

    Apple Case - Successful in Growth and Innovation

    2.0 Successful in Growth and Innovation In the personal computer market, Dell is a classic process innovator. Its products are commodities that essentially meet the prevailing needs of most buyers. However, through the perpetual fine-tuning of its supply, assembly, and distribution operations, Dell has gained a cost advantage over its rivals that made it the as fastest-growing and most profitable company in the industry. Apple, on the other hand, is the model of an effective

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    Essay Length: 2,487 Words / 10 Pages
    Submitted: June 14, 2012 Autor: woheduoleyetu
  • Business Analysis Part 2 - Apple Computers

    Business Analysis Part 2 - Apple Computers

    Business Analysis Part II: Apple Computers Understanding the financial vigor of any organization is vital when trying to decide if it would be a good investment. This can be accomplished by reviewing the company’s financial statements; such as: balance sheets, income statements, profits, and revenue. In this paper the financial well -being of Apple Computers will be assessed to determine if it is good investment or not. Financial Statements These types of statements can help

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    Essay Length: 691 Words / 3 Pages
    Submitted: June 15, 2012 Autor: tjhnsn32
  • Apple’s Competitive Landscape

    Apple’s Competitive Landscape

    Apple’s Competitive Landscape Steve Jobs resigned as CEO of Apple due to the deterioration of his health, and in the past month of October past away because of his health problems. While the announcement caused Apple's share price to fall for a couple of days we don’t believe that Apple's growth trend will change in the short term. Ever since Apple entered the smartphone market in 2007 when it launched it’s the popular iPhone, the

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    Essay Length: 463 Words / 2 Pages
    Submitted: June 17, 2012 Autor: alejandrodoria
  • Global Business Strategy - Apple

    Global Business Strategy - Apple

    Apple, Inc. is the largest company in the world it seems. It did not become this way over night. We will mention the company profile and what exactly they do as well as the marketing strategies that they have when entering markets. We will also discuss the international activities used by Apple, Inc. Apple is a US based company that sells as well as manufactures products such as computers, phones, media devices, and peripherals. Products

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    Essay Length: 797 Words / 4 Pages
    Submitted: June 18, 2012 Autor: peter
  • Apple Inc Logo Case Study

    Apple Inc Logo Case Study

    A logo is a design used as a symbol. Logos have been used to represent companies, corporation, clubs, organizations, etc. This is no exception for the logo of an apple with a bite taken out of the right side. This one logo represents Apple Computer Co. The first time I was introduced to this logo was when I was in 4th grade; the school used Apple computers. At first I had no idea about logos

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    Essay Length: 494 Words / 2 Pages
    Submitted: June 24, 2012 Autor: andrey
  • Apple Inc. Case Study

    Apple Inc. Case Study

    On April 1, 1976, Steve Jobs and Stephen Wozniak began the partnership that would eventually become Apple Computer in Cupertino, California. “Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company’s best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of

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    Essay Length: 3,378 Words / 14 Pages
    Submitted: June 27, 2012 Autor: sheilaattipoe
  • Apple Inc. in 2009

    Apple Inc. in 2009

    Apple Inc. in 2009 Without hesitation, Apple Inc. could probably be named one of the most successful companies of the 21st century. And who dug the company out of its hole? Yes, Steve Jobs! Therefore, I would definitely agree that Steve Jobs has done a phenomenal job at Apple Inc. Looking at Jobs performance with regards to his management strategy, it becomes clear why he has done such a great job. From the time Apple

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    Essay Length: 329 Words / 2 Pages
    Submitted: July 16, 2012 Autor: galle
  • Apple Inc., 2010 - How Sustainable Is Apple's Competitive Position in Pcs?

    Apple Inc., 2010 - How Sustainable Is Apple's Competitive Position in Pcs?

    How sustainable is Apple's competitive position in PCs? Current rivalry in PC industry is very high. Major four competitors (HP, Dell, Acer and Lenovo took 55% of market in 2009 (Exhibit 6). There are considerable investments to be made for setting up for new entrants who are reluctant to enter market. This makes threat of new entrants low. Even 30% of the market owned by white-box PC's; existing companies have created strong branding awareness. There

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    Essay Length: 854 Words / 4 Pages
    Submitted: July 20, 2012 Autor: andrew
  • Analysis of Apple Inc. Business Strategic Unit (ipad Unit)

    Analysis of Apple Inc. Business Strategic Unit (ipad Unit)

    Analysis of Apple Inc. business Strategic Unit (iPad unit) Contents Introduction 2 1. Strategic position of Apple Inc 2 1.1 Competitive strategic position 2 1.2 Strategic group mapping 4 2. External drivers of change affecting Apple's Strategic Business Unit 5 2.1 PEST Analysis 5 2.1.1 Political and legal drivers 5 2.1.2 Economic factors 5 2.1.3 Socio-cultural factors 6 2.1.4 Technology 6 2.1.5 Legal factors 7 2.1.6 Environment 7 2.2 Five Forces Model 8 2.2.1 Threat

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    Essay Length: 4,067 Words / 17 Pages
    Submitted: July 24, 2012 Autor: moto
  • Apple's Ipad Marketing

    Apple's Ipad Marketing

    The issue that Apple is facing is to determine how to continue its sustained success into the upcoming decade while remaining at the forefront of technological releases and withstanding continuous pressure from its competitors. In the last decade, however, Apple has expanded into a very innovative company that specializes in much more than just computers. Apple has few successes and failures when come to their products. Apple's successful products are IPhone, ITunes and MacBook. IMac

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    Essay Length: 1,961 Words / 8 Pages
    Submitted: July 31, 2012 Autor: viki
  • Apple Case Study

    Apple Case Study

    COMPANY HISTORY AND FINANCIAL PERFORMANCE Steven Wozniak and Steven Jobs founded Apple Computer in 1976 when they began selling a crudely designed personal computer called the Despite the effects of ongoing poor economic conditions in the United States, Apple Inc. celebrated record quarterly revenues and unit sales of computers during its third quarter of 2010. In addition, the company's newly released iPad tablet computer had sold 3.3 million units between its April 3, 2010, launch

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    Essay Length: 426 Words / 2 Pages
    Submitted: August 4, 2012 Autor: andrey
  • Apple Case

    Apple Case

    5. What is your assessment of Apple Computer’s financial performance the past three years? (Use the financial ratios in Table 4.1 on pages 94-96 of the text as a guide in doing your financial analysis.) Based on the ratios, we can see the differences of ratios in Apple, Inc. financial statistics from 2005 until 2007. In their gross profit margin, ratios showed that profit margin are decrease from 40.9% in 2005 to 40.8 % in

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    Essay Length: 995 Words / 4 Pages
    Submitted: August 4, 2012 Autor: thefuhrer
  • Apples and Orange

    Apples and Orange

    apple apple apple apple orrang orange orange apple ate oragnge but the orange liked the apple so they made juice and shared it to a local farmer. The farmer sold the juice to a local market that enjoyed selling fresh merchandise. The farmer made lots of money because the juice from the orange and apple was so amazing. Ultimately the farmer could see that his little apple and orange had a very promising business running

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    Essay Length: 277 Words / 2 Pages
    Submitted: August 11, 2012 Autor: jon

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