Apple Analysis

Table of Contents

1.0. Introduction 2

2.0. Company Profile 3

3.0. Apple Distinctive Competencies 4

3.1. The R-C Model 4

3.2. Building Blocks of Competitive Advantage 6

4.0. Nature of Competition in the PC industry 7

4.1. PC Industry Life Cycle 7

4.2. Porters 5 Forces 8

5.0. Apple Sustainable Competitive Advantage 10

5.1. Value Chain 10

5.2. New McKinsey 7S Model 11

5.3. SWOT 13

6.0. Drivers of Competition in the PC industry 14

6.1. PEST 14

7.0. Recommendation 17

8.0. Conclusion 18

9.0. References 18

“Strategic leadership and Innovation at Apple Inc.”

1.0. Introduction

Not many years ago, Apple Inc. was struggling in its long standing competition with Microsoft in the technology industry. Many people talked about Microsoft as being a monopoly in the computer industry. However, things have changed.

With the invention of the other products like the iMac, a couple years back, Apple was able to increase not only its customers but its revenue. Apple was then able to keep its customers by constantly making innovative products such as the iTouch, iPhone, and MacBook Pro. Even though, Apple has been around for decades, only in recent years is it now giving its competitors a strong competition in the computer and mobile phone industry. As a result,