B2b Marketing Reading List Free Term Papers
1,798 B2b Marketing Reading List Free Papers: 851 - 875 (showing first 1,000 results)
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Internet Marketing Case Study Comparison: Napster and Apple Itunes
Internet Marketing Case Study Comparison: Napster and Apple iTunes Introduction to Napster Napster was created by Shawn Fanning, a 19-year-old student at Northeastern University, in an attempt to help his friend find music downloads on the internet. Napster, an independent peer-to-peer (P2P) file sharing service, was initially launched between 1998 and 1999. Its P2P technology enabled participants to easily share their MP3 music files with other users. By February of 2001, “…Napster use peaked with
Rating:Essay Length: 2,257 Words / 10 PagesSubmitted: February 21, 2015 -
Principles of Marketing Case
MKT 201: PRINCIPLES OF MARKETING Logo Instructor :Dr. M. Haluk Koksal QUIZ I (FALL- 2014) Wednesday, November 01. 2014 Time: 1:30 - 2:30 PM General Instructions * THIS EXAMINATION PAPER HAS 5 PAGES INCLUDING THE COVER PAGE. * PLEASE COUNT THE NUMBER OF PAGES BEFORE YOUR BEGIN THE EXAM. * NO ELECTRONIC DEVICES ARE ALLOWED IN THE EXAM ROOM. * NO PAPER DICTIONARIES ARE ALLOWED. Student Name: __________________________________ Student ID: __________________________________ ________________ 1. Please find
Rating:Essay Length: 910 Words / 4 PagesSubmitted: February 23, 2015 -
Differentiating Between Market Structures Case
ELASTICITY PAPER Elasticity Paper John Kellum, Richard Powell, Sarah Ricard, Fred B. Whitty ECO/365 February 12, 2015 Robert d' Alessio ________________ Elasticity of demand can be measured by the rate of responsiveness to the level of commodity to changes. Primary factors that affect demand are such as price of items and income changes. Elasticity of supply can be measured to the level of which the quantity of the commodity responds to changes in factors such
Rating:Essay Length: 868 Words / 4 PagesSubmitted: February 23, 2015 -
Marketing Research Exam Review
Marketing Research Exam Review: Chapters 1-4, 9-11, 14 Chapter 1: The Role of Marketing Research * Marketing Research- is the firm’s communication link with the environment. Is the Process of gathering and interpreting data for use in developing implementing and monitoring the firms marketing plans. * Links the customer, consumer and public to the marketer * Used to identify marketing problems and opportunities * Generate, refine and evaluate marketing actions * Monitor marketing performance and
Rating:Essay Length: 8,052 Words / 33 PagesSubmitted: February 23, 2015 -
Marketing for Non-Profits
Introduction: As mentioned before, people are spending more and more time on the internet whether it be at home or on mobile devices. We live in a fast paced world, one chalk full of technology that is constantly making old mediums of communication obsolete. As these technological changes occur, our industry must adapt with them. The fact of the matter is, nonprofits must tailor marketing strategies to the online crowd. That doesn’t mean eliminate our
Rating:Essay Length: 1,522 Words / 7 PagesSubmitted: February 24, 2015 -
Market Equilibrium Process
WEEK TWO REFLECTION: COST CONCEPTS Market Equilibrium Process ECO/561 September 22, 2014 ________________ Consumers and producers react differently to price changes. Higher prices cause reduction in demand while increase the supply. On the other hand, lower prices cause an increase in demand and decrease in the supply. However, it is not always true because there are some other factors that have a direct effect on the market equilibrium. Terrorism is one important factor that had
Rating:Essay Length: 933 Words / 4 PagesSubmitted: February 24, 2015 -
Media and Marketing Communications
Media and Marketing Communications Assignment - Farm Tours Ireland Integrated Marketing Communications Plan Group 2 (FISAG): Damien Sweeney (4BC3 11537987) Theo Bianchi (Visiting from France 14102566) Melody Amponsah (3BC1 11170212) Ciara Shaughnessy (4BC6 11339411) Leah Mc Inerney (3BC1 12453878) Report Format 1.) Executive Summary - Farm Tours Ireland current market offering 2.) Environmental Analysis - Potential of the Market - Identifying Primary Competition - SWOT Analysis of Farm Tours Ireland 3.) Audience Understanding / Identifying
Rating:Essay Length: 4,602 Words / 19 PagesSubmitted: February 25, 2015 -
Marketing Analytics Metal Mulisha
Metal Mulisha Drives Sales and Improves Mobile Experience Metal Mulisha had a significant percentage of potential qualified leads exploring the website, they needed to use this traffic towards conversion. As soon as the company understood the lack of personalized interface in desktop and mobile experience they decided to improve it. The company optimized the mobile experience using personalized advertisements in every conversion, with historical behaviors and predictive analysis to profile their costumers. The mobile advertising
Rating:Essay Length: 266 Words / 2 PagesSubmitted: February 26, 2015 -
Credit Market Competition and Capital Regulation
Credit Market Competition and Capital Regulation Since intense competition occurs on credit market where good lending opportunities are in short supply, in author’s description, borrowers have gotten two valid tools to make banks monitoring, s.t. by requiring banks use some of their own capital in lending and allowing them to reap some of the benefits from the loans. Thus banks tend to hold higher level of capital and capital adequacy standards could be binding. Bank’s
Rating:Essay Length: 850 Words / 4 PagesSubmitted: March 1, 2015 -
Marketing Research Process
MARKETING RESEARCH Marketing Research Process Establish the Need- if the information already exists, you can't afford it, when the costs exceed the benefits, and timing is wrong. Define the Problem- state the decision alternatives, not a symptom.(most important step) Establish the Research Objectives- stating what you need to study
Rating:Essay Length: 3,075 Words / 13 PagesSubmitted: March 1, 2015 -
Marketing Management
BUS 2205-3 Marketing Management Individual assignment Trung Nguyen Coffee Name: Kwai Chung Ying Student ID: 4024016 Trung Nguyen Coffee was introduced by four university students in 1996 and it is leaded by Dang Le Nguyen Vu now. It is originated from Vietnam so Trung Nguyen Coffee’s first coffee shop was opened in Ho Chi Minh City. After that, Trung Nguyen Coffee rapidly expand its business to other Asian countries and cities. Now Trung Nguyen Coffee
Rating:Essay Length: 1,537 Words / 7 PagesSubmitted: March 2, 2015 -
Marketing Assignment
1. Identify, describe, and give examples of the four major types of business markets. 1. Producer Markets a. Individuals and businesses that purchase products used to produce other products or for use in their operations for the purpose of making a profit. b. Includes buyers of raw materials, semi-finished and finished items used to produce other products. c. Examples: i. farmers –purchase seed to grow crops such as corn, soybeans, etc., ii. construction firms –
Rating:Essay Length: 1,399 Words / 6 PagesSubmitted: March 3, 2015 -
The Implication of Technical Analysis in the Financial Market of Bangladesh:an Emprical Note on Dse
THE IMPLICATION OF TECHNICAL ANALYSIS IN THE FINANCIAL MARKET OF BANGLADESH: AN EMPRICAL NOTE ON DSE THE IMPLICATION OF TECHNICAL ANALYSIS IN THE FINANCIAL MARKET OF BANGLADESH:AN EMPRICAL NOTE ON DSE SUMITTED TO: CHAIRMAN DEPARTMENT OF FINANCE AND BANKING JAHANGIRNAGAR UNIVERSITY FACULTY OF BUSSINESS STUDIES JAHANGIRNAGAR UNIVERSITY SUMITTED BY: MD.NAZMUL HUDA ID NO.20121101 DEPARTMENT OF FINANCE AND BANKING JAHANGIRNAGAR UNIVERSIY DATE OF SUBMISSION APRIL 13,2013 LETTER OF TRANSMITTAL January 13, 2013 TO The chairman Department
Rating:Essay Length: 3,642 Words / 15 PagesSubmitted: March 4, 2015 -
Define the Four Main Segmentation Bases and List at Least Two Segmentation Variables for Each
Define the four main segmentation bases and list at least two segmentation variables for each. Marketers can base their segmentation of consumer markets on demographic, geographic locations, psychographics and behaviour with regard to the product. The first segmentation base is geographic segments. Most companies target specific cities, regions, states or countries with their product offerings. Product distribution strategy is a driving force behind geographic segmentations. Countries may be segmented based on Internet usage. Geographic segmentations
Rating:Essay Length: 490 Words / 2 PagesSubmitted: March 6, 2015 -
Advantage of Reading
Page 5 The prospects of the market left the business people with a mixed feeling as although thesweet and savory snacks market's potential is positive, it still depends on product categories.Analysts conclude that there is still a huge potential for the market to grow, however, due torising awareness of health and wellness, the consumers could cut down the intake of sweetsnacks such as chips/crisps and fruit snacks as a result. This gives a dim of
Rating:Essay Length: 773 Words / 4 PagesSubmitted: March 7, 2015 -
E-Marketing Strategic - Digi.Com Berhad
1.0 Introduction 1.1 DiGi’s company background DiGi.Com Berhad (DiGi) is a telecommunication company which was established on 24 May 1995. It is the first company which offers digital mobile communications service in Malaysia and is part of the Telenor Group. However, its mobile services operations are undertaken by a wholly-owned subsidiary, DiGi Telecommunications Sdn. Bhd. The main businesses of DiGi are generally phones, tablets, internet and plans. DiGi has a vision of being a company
Rating:Essay Length: 3,537 Words / 15 PagesSubmitted: March 9, 2015 -
Coke Marketing
Coca-Cola It all started with the original Coca-Cola brand beverage in 1886. For almost 70 years it was the only beverage produced and sold by The Coca-Cola Company. 1955 that Coca-Cola beverage offerings started to expand when a bottler in Italy started selling Fanta® Orange (About Us) . Listed below is a sample of the many different flavors Coca-Cola offers to their consumers (Wikipedia). There are many other countries and flavors, but I have provided
Rating:Essay Length: 1,181 Words / 5 PagesSubmitted: March 10, 2015 -
Ikea’s Global Marketing Analysis
de montfort university city univeRsity of hong kong Part-Time BA (Hons) Business Administration and Management Cohort: January 2014 Module Title: International Marketing (Module code: BAMG 2103) Assignment Topic/ Title: IKEA’s Global Marketing Analysis Name of Instructor: DR. KENNETH K. KWONG Name of Student: CHEUK YIN TONG TAMMY (DMU Student No.P13014xxx) CHOW FUNG KUEN HEIDI (DMU Student No.P13014125) LEE KAI WING CALVIS (DMU Student No.P13014xxx) LI SING HUNG MAXIM (DMU Student No.P13014278) LOK HIU CHEONG (DMU
Rating:Essay Length: 4,602 Words / 19 PagesSubmitted: March 15, 2015 -
Public Relations Lo1 Explain How Public Relations Functions as Part of the Marketing Mix
Public Relations LO1 Explain How Public Relations Functions as Part of the Marketing Mix The marketing mix, the 4p’s, is the most commonly known marketing term. Its structure is the basic tactical components of a marketing plan. The 4p’s are price, which has to be right for the products image and also competing products, placement, finds the right outlets for the products target market which includes market research, product, must be fit for purpose for
Rating:Essay Length: 617 Words / 3 PagesSubmitted: March 16, 2015 -
Procter and Gamble (p&g) Marketing Case Study.
Procter and Gamble (P&G) marketing case study. Introduction Procter and Gamble is the one of the finest multinational company in U.S.A. Procter & Gamble dealing with various businesses. It deals with various consumer products, like, pharmaceuticals, cleaning Supplies, Personal care, and pet supplies. It covers up maximum number of consumer affordable products, and the business stand one of the multinational company in America (Dyer, Dalzell and Olegario). P&G brands are prolifically sold across 180 different
Rating:Essay Length: 1,922 Words / 8 PagesSubmitted: March 16, 2015 -
Efficient Market Discussion and Understanding of Finance
Li Efficient Market Discussion and Understanding of Finance ________________ As the 2013 Nobel Laureates in economic science, both of Eugene Fama, from the University of Chicago and Robert Shiller, from Yale University, have made famous contribution to the finance world. Even though their views toward market efficiency seem mutually contradictory, their theories has been highly valued by the finance academia as well as industry. This paper compares and contrasts the work of both of them
Rating:Essay Length: 854 Words / 4 PagesSubmitted: March 17, 2015 -
Retail Marketing Strategy
Retail Marketing Strategy We started with the Black Friday Concept of marketing that is practiced by U.S. retailers, wherein the mega sales starts at mid-night immediately after the Thanks Giving Thursday. It is the start of profit making season for all the retailers and this profitable phase goes till the January next year. Retailing can be defined as the last stage of business activity of selling goods and services to final consumers. Retail is a
Rating:Essay Length: 925 Words / 4 PagesSubmitted: March 17, 2015 -
Pepsi Coca Cola International Marketing
Coca Cola and Pepsi are the leaders in carbonated soft drink market. The two companies are in constant competition and have been in competition since the early 1890s when Pepsi was created, just seven years after Coke. Today Coke controls 42% of the market and Pepsi controls 30%, but numbers have varied over the years. Often Coca Cola finds itself ahead as the two American companies race to conquer the soda industry, but in the
Rating:Essay Length: 508 Words / 3 PagesSubmitted: March 17, 2015 -
Dissertation Guide for Bcom and McOm Marketing Students
Midlands State University Faculty of Commerce Department of Marketing Management Dissertation Guide for Bcom and Mcom Marketing students Choosing a Research Topic * Topic must be of interest to the researcher, department, faculty, the university, the community, business, academics as well as being of interest to national aspirations. * Research is undertaken from two perspectives (1) from the problem perspective (2) opportunity perspective. Students are therefore encouraged to identify problems or opportunities in the business
Rating:Essay Length: 5,247 Words / 21 PagesSubmitted: March 21, 2015 -
Marketing Clif Bar to China
Term Project Marketing Clif Bar to China Abstract Clif Bar is a family owned private business that was formally launched in 1992 by Gary Erickson. In deciding where to introduce Clif Bar, we debated between India, China, Brazil, Spain, and Egypt, before finally deciding on China as our launch country. Looking at indicators such as GDP, household income, family structure, cultural foods and traditions, transportation, advertising options, and competition, we projected that China would give
Rating:Essay Length: 11,570 Words / 47 PagesSubmitted: March 21, 2015