B2b Marketing Reading List Free Term Papers
1,798 B2b Marketing Reading List Free Papers: 101 - 125 (showing first 1,000 results)
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Give an Overview of the Credit Default Swap Market in Emerging Markets, Including Pricing Issues?
1.0 Introduction. In the time span of merely 5 years back, since the credit default swap first introduced, the market for it has become overwhelmingly well established and trading of them has been increasing sharply. Besides, to show how important is the credit default swap in the market, the government had made a step to use them an indicator of credit risk of government and corporate bonds. (Özeren N.A, 2009) 2.0 Definition of Credit Default
Rating:Essay Length: 932 Words / 4 PagesSubmitted: April 10, 2011 -
Mkt 640 - a Managerial Approach to Marketing
MKT640=1005B-01 – A Managerial Approach to Marketing 8 January 2011 Frank P. Nolan Abstract There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An
Rating:Essay Length: 804 Words / 4 PagesSubmitted: April 10, 2011 -
Marketing Management
Task 1 Jam is typically a very sweet fruit jelly with a lot of sugar mixed in with the fruit and it comes in a variety of flavours Fraser Doherty from Edinburgh in Scotland was 14 years old in 2003 his Grandmother shared her jam secrets with him and he soon started making it himself, selling his produce at farmers markets and to local shops. Thing was, Fraser loved eating jam as much as he
Rating:Essay Length: 6,232 Words / 25 PagesSubmitted: April 11, 2011 -
Global Marketing Research
Chapter 6: Global Marketing Research Market research is one of the most important aspects of choosing whom to market too as well as how. What market research allows a company to do is set up a scenario where you can inquire about your target customer's wants and needs. Without market research companies would have to take a shot in the dark at trying to figure out the best way to market their product. Ways to
Rating:Essay Length: 1,220 Words / 5 PagesSubmitted: April 11, 2011 -
Egg Boat Marketing Plan
Egg Boat Marketing Plan Developing, writing and implementing a successful Marketing Plan starts with solid Industry and Market Analysis this concludes with an implementable Marketing Programs and Marketing Strategy. A Marketing Plan is not developed and implemented independently; it should be developed in close coordination with a Business Plan Products and Services Section which ultimately is implemented through the company's Sales and Strategic Plans. Sierra Boat Company is an existing industry that wants to create
Rating:Essay Length: 6,931 Words / 28 PagesSubmitted: April 11, 2011 -
Medtronics Marketing Case Study
Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly improve on their advanced models using new technology to keep up with market demands and market changes. Medtronics has to also figure out a way to enter into the developing countries with growing economies and population effectively
Rating:Essay Length: 605 Words / 3 PagesSubmitted: April 11, 2011 -
Marketing Select Care
In order to market a managed care plan more successfully, you may not ever need to hire additional FTEs. Since Projected Enrollment is far below the forecasted level for the targeted time period, the executive director and marketing team of current salespeople should begin to look at their competitive landscape and current market situation to assess their already existing marketing plan and analyze how they should modify it. Evolutionary marketing evaluates how a product or
Rating:Essay Length: 2,312 Words / 10 PagesSubmitted: April 12, 2011 -
The Marketing Strategy
wdftvbweoften newspapers and other media provided free publicity for the events. This strategy seems to still work well for new store openings, but would not be sufficient to generate continuing business. As a result, Krispy Kreme acquired a company in 2003 that by the end of fiscal year 2004, had lost $2 million dollars. While Krispy Kreme later divested itself of the Montana Mills operation, this entailed a write-off of $34 million initially; with further
Rating:Essay Length: 723 Words / 3 PagesSubmitted: April 12, 2011 -
Floor Cleaner Marketing to Double Sales in one Year
Floor Cleaner Marketing to Double Sales in One Year The consumer products proposal by Mr. Josh Edwards had three proposed ideas. The first idea is to market the product as eco-friendly. Mr. Edwards claims that by using recycled material we can get a .5% saving, this idea is acceptable since the focus group did not show that consumer were put off by eco-friendly products but that they did not consider a products environmental effects to
Rating:Essay Length: 711 Words / 3 PagesSubmitted: April 12, 2011 -
Marketing Plan for Hotel Ibis in Tianjin - China
1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based
Rating:Essay Length: 10,113 Words / 41 PagesSubmitted: April 12, 2011 -
Capital Market Line
Explain the creation of the set of risky portfolios and the Capital Market Line. Explain that if the line slopes upwards there will be no demand for risk free asset since shareholders see no premia in the riskless asset. The price of the riskless asset would have to fall and its rate rise until the Capital Market Line is horizontal before the market equilibria can be restored. QUESTION 2 Explain reasons for Risk Management: Costs
Rating:Essay Length: 440 Words / 2 PagesSubmitted: April 13, 2011 -
Social Marketing
Social Marketing: The systematic use of influence technology to achieve behavioral change to increase social good, when the marketplace alone cannot achieve that change. Used to increase good behaviors or decrease bad ones. Social marketing for society as a whole as well as the benefit of the consumer. Behavior Change: stop a bad behavior / Reduce a bad or overindulged behavior (eat fewer calories, save 10% of your income) / increase a good or underindulged
Rating:Essay Length: 914 Words / 4 PagesSubmitted: April 14, 2011 -
Marketing Strategy
In this market, we have to compete with many competitors TRUNG NGUYEN They opened in 1996 so they had a lot experiences, had a large of market share and a strong trademark in Vietnam and in other countries. Consumers are interested in their brands such as G7, 777 VINAMILK They opened business over than 30 years, attracted a lot of consumers not only in milk but also in coffee. Despite of strong competitors, we believe
Rating:Essay Length: 316 Words / 2 PagesSubmitted: April 14, 2011 -
Mktg 111 - Market Analysis
MKTG 111 – Portfolio Assignment Description This project requires you to complete a number of assignments on the marketing of a consumer product in Canada. This includes (1) a detailed review of a product's marketing practices, (2) a critical assessment of its marketing programs, and (3) recommended changes to the marketing mix. You instructor will assign a topic and you will work in groups of 3 to complete the required project. Assignments will be completed
Rating:Essay Length: 1,302 Words / 6 PagesSubmitted: April 14, 2011 -
Watch Market Case Study
When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and extroverted customers in the 15-29 age-group. This competitive advantage is under attacked by numerous competitors as this sector of the industry is fairly easy to enter. Swatch’s largely successful initiative to market
Rating:Essay Length: 342 Words / 2 PagesSubmitted: May 16, 2011 -
Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan
Marketing Mix Marketing mix is a strategic tool that organizations use to predict a marketing plan of achievement (2009). Organizations concentrate on marketing because it is the link to creating a plan that will work for the success of selling a product or service. Progressive is one company that has used the marketing mix tool to satisfy their target market. The marketing mix consists of four elements, product, place, price, and promotion, and this paper
Rating:Essay Length: 1,117 Words / 5 PagesSubmitted: May 23, 2011 -
Marketing of L'oreal
1.0 Executive Summary L’Oréal Group, based in Paris, France, is one of the global market leaders in cosmetic industry. As its commitment to all men and women over the world, they continue to produce high quality of cosmetic products for fulfilling individual needs and desires of beauty through their innovative research. Their marketing strategy is to target at mass market by having cosmetics product range satisfying all levels of demographic groups. Marketing team in L’Oréal
Rating:Essay Length: 669 Words / 3 PagesSubmitted: June 5, 2011 -
Using Perceptual Map in Marketing
Using Perceptual Map in Marketing: Cruiser Thorr Motorcycles has been around for many years. The manufacturer Thorr Motorcycles’, manufacturers an assortment of motorcycles and does produces approximately 200,000 bikes per year. The motorcycle company also licenses T-shirts, motorcycle shoes, and toys. Thorr Motorcycles is losing money to other competitors who have cheaper or more reasonable prices. Thorr Motorcycles definitely needs some sort of plan to bring the bike back on top. Thorr Motorcycles’ needs a
Rating:Essay Length: 1,075 Words / 5 PagesSubmitted: June 6, 2011 -
Evaluate Home Depot’s Decision to Enter China’s Market
Abstract Evaluate Home Depot’s decision to enter China’s market and establish brand recognition in a strong growing economy. China’s home improvement market is generating 50 billion annually and Home Depot is looking to take some market share (Global Business, 2006). Home Depot’s decision to acquire The Home Way was a calculated decision based on the extreme nature of the Chinese home improvement industry. Home Depots decision to wait and learn from their competitions mistakes proved
Rating:Essay Length: 924 Words / 4 PagesSubmitted: June 12, 2011 -
Takeover Market - Effects on Market Efficiency
Takeover market Takeover market, also referred to as market for corporate control, is the mechanism by which firms are matched up with owners and managerial teams, who can maximize the utility upon the firm’s resources (Brealey, Myers and Allen, 2008). Creatively, Jensen and Ruback (1983) argue that takeover market can be most appropriately viewed as the arena in which managerial teams compete for the rights to manage corporate resources. There are three major ways to
Rating:Essay Length: 326 Words / 2 PagesSubmitted: June 12, 2011 -
Mba 435 - Marketing Myopia
Sami Worku MBA435 03/19/2011 Prof. Simmons Marketing Myopia Marketing Myopia is still viable currently. Theodore Levitt described marketing myopia as “the short sightedness, narrow view of marketing and its environment.” Theodore Levitt was way ahead of his time when he wrote marketing myopia. He successfully assessed that companies that fail to shift from product oriented to consumer oriented marketing will fall short and become obsolete in the market. The current market has changed drastically compared
Rating:Essay Length: 412 Words / 2 PagesSubmitted: June 13, 2011 -
Walmart's Book Value Versus Market Value
Wal-Mart’s Book Value Versus Market Value The comparison of market value and book value is an important factor during the investment decisions of the investors in order to formulate the portfolio which is diverse enough that the returns from these portfolio will be maximum which is achieved only through careful comparison between the market value and the book value of the stocks of the companies in the portfolio. The book value and the market value
Rating:Essay Length: 1,067 Words / 5 PagesSubmitted: June 14, 2011 -
Mother Energy Drink Marketing Mix
Executive summary Mother Energy drink is the subsidiary company of Coca-cola Australia which introduces in late 2006 in Australia and New Zealand which dominate $151 million industry and accounted for 94% of sales. After the early failed production with the distasteful and ungenerous of 250ml, Mother had reformulated taste of the drink, change to a larger 500ml can and change of the packaging color, along with a 3million AUD marketing campaign. Since then Mother have
Rating:Essay Length: 7,632 Words / 31 PagesSubmitted: June 16, 2011 -
Using Perceptual Maps in Marketing
Using Perceptual Maps in Marketing By Debbie Butcher June 26, 2011 University of Phoenix The simulation introduces the user to a multi-billion dollar company named, “Thorr Motorcycles. Thorr motor cycles produces more than 200,000 motorcycles per year and also sells other products such as; “T-shirts, motorcycle shoes, small leather goods, toys, and numerous other consumer items”(UOP,2005). Although, the company is a leading manufacture in the motorcycle business, the sale of the Cruiser Thorr edition is
Rating:Essay Length: 1,278 Words / 6 PagesSubmitted: June 27, 2011 -
Algorithmic Trading and Fx Market Liquidity
Algorithmic Trading and FX Market Liquidity Is higher turnover in FX markets proof of greater liquidity or merely an illusion? BY MICHAEL KING, CFA, AND DAGFINN RIME lobal foreign exchange (FX) markets passed a milestone when daily average turnover reached US$4 trillion in April 2010. This figure, reported in the Bank for International Settlements (BIS) Triennial Central Bank Survey of global FX markets, includes all over-the-counter (OTC) FX turnover in spot trades, forwards, swaps, and
Rating:Essay Length: 257 Words / 2 PagesSubmitted: July 2, 2011