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  • Real-Time Business Intelligence at Continental Airlines

    Real-Time Business Intelligence at Continental Airlines

    In our case analysis, we will discuss ways that Continental Airlines uses real-time BI and data warehousing to reach the top of the airline industry in a matter of ten years. Pioneering the way the data and technology was used to give Continental Airlines the ability to recognize cost savings and revenue generating activities of more than $500 million dollars from a mere $30 million dollar investment. What is real-time BI? Real-time Business Intelligence technologies

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    Essay Length: 432 Words / 2 Pages
    Submitted: April 11, 2011 Autor: peter
  • United Airlines and Continental Airlines

    United Airlines and Continental Airlines

    Introduction In 2010, United Airlines and Continental Airlines announced their intention to merge their operations in a USD 3 billion deal to form the world's largest airline which will be kept the United name. The merged combination of the two airlines will account for 40 percent of the U.S. passenger traffic across the Atlantic and 53 percent of all traffic on Pacific routes. The two chief executives of United and Continental Airlines claim that the

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    Essay Length: 300 Words / 2 Pages
    Submitted: February 4, 2012 Autor: andrey
  • Southwest Airlines in 2008

    Southwest Airlines in 2008

    Qu: With respect to the case study Southwest Airlines in 2008 what are the key policies, procedures, operating practices, and core values underlying Southwest's efforts to implement and execute its low-cost/no frills strategy? Which of Southwest's strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed in executing its strategy? Southwest airlines have a number of key policies, practices and core values that

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    Essay Length: 367 Words / 2 Pages
    Submitted: March 8, 2011 Autor: rita
  • Malaysia Airline Strategy

    Malaysia Airline Strategy

    malaysia airline strategySpecifications MH direct service to KUL best air freight and best services Check best offer with us case by case, more choices to Malaysia here for you. BSI Group is an integrated international logistics enterprise with full logistical solution services. Our service scopes covers international and domestic air transport, FCL, LCL, bulk cargo transport, charter services, multi-mode transport, warehousing, distribution, customs brokerage, agency for cargo insurance, import and export business, etc. BSI Group's

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    Essay Length: 390 Words / 2 Pages
    Submitted: March 8, 2011 Autor: jon
  • Airline Industry Financial Problems

    Airline Industry Financial Problems

    Airline industry financial problems The airline industry faces many financial problems in the current day economic and political climate. The events of 9/11/2001, while more than five years in the past, still cast a shadow over the marketplace for air travel. Subsequent problems in the middle east , together with far greater demand for oil, have led to fuel prices rising sharply. The old airlines, set within what are now inefficient ways are also facing

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    Essay Length: 1,515 Words / 7 Pages
    Submitted: March 8, 2011 Autor: simba
  • Aviation Industry - Cost Airlines

    Aviation Industry - Cost Airlines

    The aviation industry has seen massive changes since the first commercial jet operated in 1952 but no more so than low cost/ no frills/ budget airlines. SouthWest Airlines has been regarded as the pioneer for low cost travel, starting the concept in 1971 however it has been said that Alfred E. Kahn, who recently died on the 28th Dec 2010 was: "the economist- turned-regulator whose moves to end U.S. government controls on airlines in the

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    Essay Length: 1,130 Words / 5 Pages
    Submitted: March 8, 2011 Autor: rita
  • Case Study: Singapore Airlines

    Case Study: Singapore Airlines

    Case Study: Singapore Airlines Being first has always been the strategic marketing mantra of Singapore Airlines (SIA). Today it is recognized as one of the world's leading international airlines having started from its humble beginnings in 1972. But being small was not an obstacle since it relied on the soft-ware of airline marketing – its service differentiation. This all began with a positioning statement which read as follows: "To present Singapore Airlines as a competent,

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    Essay Length: 375 Words / 2 Pages
    Submitted: March 15, 2011 Autor: simba
  • Dick Hofmann - Ceo of Continental Group Company

    Dick Hofmann - Ceo of Continental Group Company

    hferwailcbcSaxa;Dick Hofmann Dick Hofmann was the CEO of Continental Group Company. The company acquired Whit Cap in 1965. He assigned Peter Browning to define the change the management style the White Cap as the results of the condition change in the market environment. Hofman made it cleared that the management had to change but without damaging relationship with the White Cap's employee. Bob White The son of co-founder of white Cap, the former ECO of

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    Essay Length: 1,188 Words / 5 Pages
    Submitted: March 15, 2011 Autor: Antonio
  • A Brief History of Airline Industry

    A Brief History of Airline Industry

    Introduction 1.1 Industry Analysis A brief History of Airline Industry The story of people's desire to fly effortlessly in the open sky dates back to ancient times. We even have heard stories, epics, and histories depicting the desire to fly liberally in the open sky. This longing led number of people to try to fly with manmade feathers engraved within them, the result of which was nothing but failure. With invent of successful flight in

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    Essay Length: 8,181 Words / 33 Pages
    Submitted: March 15, 2011 Autor: andrey
  • Reason for the Success of Air Asia as a Low Cost Airline in Southeast Asia

    Reason for the Success of Air Asia as a Low Cost Airline in Southeast Asia

    REASON FOR THE SUCCESS OF AIR ASIA AS A LOW COST AIRLINE IN SOUTHEAST ASIA PROMOTION STRATEGY 1- TAGLINE "EVERYONE CAN FLY" It has enabled almost everyone to take to the air which is confirming its tagline that is "now everyone can fly". The tagline encourages people to look forward the promotion made by Air Asia. They also really understand the power of advertisement. Usually, they take advantage during school holiday where they launch low

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: March 15, 2011 Autor: antoni
  • New Airliners Entering the Industry

    New Airliners Entering the Industry

    It is also important to look at the geographic areas that an airline targets. Obviously, more market share is better for a particular market, but it is also important to stay diversified. The Group's network will be further streamlined, with a focus on business destinations. The network will be adapted to facilitate profitability by closing unprofitable routes and will be dimensioned according to the needs of business travelers. In order to secure a more competitive

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    Essay Length: 366 Words / 2 Pages
    Submitted: March 17, 2011 Autor: andrew
  • Ryan Airline (german)

    Ryan Airline (german)

    Ryanair ist eine irische Billigfluggesellschaft mit Hauptsitz in Dublin. Nach Passagierzahlen gemessen ist sie mit 72 Millionen Reisenden im Jahr 2010 nach Lufthansa die zweitgrößte Fluggesellschaft Europas. Geschichte Das Unternehmen wurde in 1985 vom irischen Unternehmer Tony Ryan als irische Regionalfluggesellschaft gegründet und startete mit täglichen Flügen zwischen der irischen Stadt Waterford und London-Gatwick. In den folgenden Jahren versuchte die Airline ohne großen Erfolg. Die Airline blieb stark defizitär. Seit 1993 führt Michael O'Leary das

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    Essay Length: 480 Words / 2 Pages
    Submitted: March 17, 2011 Autor: rita
  • Malaysia Airlines Strategic Analysis

    Malaysia Airlines Strategic Analysis

    An even more pernicious aspect of the fuel price increase is the relationship between the economy and air travel. The link between fuel prices and the health of the economy is clear. Three of the major recessions of the past thirty years can, in large measure, be attributed to the steep increases in fuel prices that accompanied the 1973 Middle East oil embargo, the 1980 Iran Crisis, and the1990-91 Gulf War. The airline industry is

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    Essay Length: 586 Words / 3 Pages
    Submitted: March 19, 2011 Autor: andrey
  • Perter Browning and Continental White Cap

    Perter Browning and Continental White Cap

    Project Definition Aim The main aims of this project are To encourage students to drive the transition toward a low carbon university (London Southbank University) and also greener living To not just let students and staff know what they can do about greener living but also get the students union involved and impact enviromentally To promote initiatives that the university can enpower, lead and assist students in making a collective green impact Objectives The ojectives

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    Essay Length: 377 Words / 2 Pages
    Submitted: March 19, 2011 Autor: Antonio
  • Corporate Finance --- Ana Airline

    Corporate Finance --- Ana Airline

    The ANA Airline (a noted Japanese Airline) currently sells a ticket from Hong Kong to Tokyo for $3,400. The variable cost is $2,000 per seat ticket, and the marketing operations, etc have fixed cost of $30,000,000 per yesr. Depreciation is $200,000 per year. a) How would you define break-even analysis? What is the accounting break-even of ANA Airline? How does is differs from financial break-even? Break-even analysis is a common type of scenario analysis that

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    Essay Length: 471 Words / 2 Pages
    Submitted: April 1, 2011 Autor: antoni
  • Southwest Airlines Operations

    Southwest Airlines Operations

    Southwest Airlines: This section intends to appraise and critique the nature and scope of airline operations. It will aim to discuss and analyse the operations an airline faces each day. It will segment the daily operations into pre-flight, in-flight and post flight operations. The airline industry has endured a long and promising history of growth and success despite having to deal with certain circumstances that compromised passenger confidence, such as the 9/11 terror plot, and

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    Essay Length: 956 Words / 4 Pages
    Submitted: April 4, 2011 Autor: jon
  • Budget Airline Survive in Hong Kong

    Budget Airline Survive in Hong Kong

    1. Title "How can a budget airline survive in Hong Kong" 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry, apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years, budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so

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    Essay Length: 2,549 Words / 11 Pages
    Submitted: April 10, 2011 Autor: rita
  • Continental Reality

    Continental Reality

    CONTINENTAL REALTY 1) WHAT ARE THE KEY SUCCESS FACTORS IN THE SEGEMENT OF THE COMMERCIAL REAL ESTATE MARKET IN WHICH CONTINENTAL OPERATES. -Highly motivated, intelligent and well trained sales team. -Access to prime commercial real estate and the reputation to convince people to sell to you. -Your sales team has to be willing to travel a lot and pay their expenses. -Clearly distinguish your self as either a brokerage (normal) or an agency (rare). 2)

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    Essay Length: 517 Words / 3 Pages
    Submitted: April 10, 2011 Autor: jon
  • Malaysian Airlines Strategic Analysis

    Malaysian Airlines Strategic Analysis

    The paper of strategic management analysis of malaysia airlines by izzatul on 27 may 2010. It contain 9 pages with 2188 words. The paper consist of analysis of malaysia airlines by their external and internal analysis. the external analysis contain the external factor of industry including politic, economic, social and technology while the internal analysis contain of internal factor for the company like strengths, weakneses, opportunities and threat. Strengths reflect Malaysia Airlines (MAS) competencies and

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    Essay Length: 421 Words / 2 Pages
    Submitted: April 12, 2011 Autor: antoni
  • Southwest Airlines Strategy

    Southwest Airlines Strategy

    Southwest Airlines Strategy: • Southwest Airlines wanted to be friendly and to please all of its customers so it started from the theory of “luv”; a theme of love which offered “Love Machines” that wrote tickets instantly in a virtual environment, and “Love Potions” which were drinks served on the plane trip. • Later on this theme expanded into making the trips on the planes more enjoyable; sometimes the employees played pranks, at other times

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    Essay Length: 1,204 Words / 5 Pages
    Submitted: April 20, 2011 Autor: chrifenz
  • Airline Revenue Structure

    Airline Revenue Structure

    The airline generates its revenue from various sources that can be categorised and divided from flying activities (Passengers, Freight, Code share, Mail, Excess baggage & Courier, Charter operations, On-board duty-free sales, On-board meals, beverages, entertainment, comfort, etc) and servicing activities (Engineering and Maintenance, Catering, Ground Handling, Warehousing, Training Travel and Tour sales, Leasing income, Other revenues). Those mix of revenues would help the airline reduce the impact of external shocks or economic fluctuation. For example,

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    Essay Length: 264 Words / 2 Pages
    Submitted: August 16, 2011 Autor: lgiathuan
  • Deregulation of Airline Industry in America and Its Consequences

    Deregulation of Airline Industry in America and Its Consequences

    DEREGULATION IN THE AIRLINE INDUSTRY IN AMERICA AND IT'S CONSEQUENCES ____________________________ The deregulation of an industry is the removal of governmental forces that coerce the industry to function in a particular manner and the ingress of market forces that dynamically mould the industry into a competitive market place. In 1974, the US economy was in the greatest down turn since the Great Depression. Prices rose, jobs were lost and there was major discontent among people.

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    Essay Length: 1,476 Words / 6 Pages
    Submitted: September 2, 2011 Autor: simba
  • Singapore International Airlines Case Analysis

    Singapore International Airlines Case Analysis

    MEMORANDUM DATE: October 16, 2006 RE: Singapore International Airlines This memo will address the global business strategy of Singapore International Airlines, the environmental forces facing the company and recommend the equity investment in Virgin Atlantic to overcome the challenges facing the airline. The Affects of Environmental Forces on Global Strategy The current global business strategy of the Singapore International Airlines (SIA) is a global product/ market approach to growth. SIA differentiates themselves by providing quality

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    Essay Length: 552 Words / 3 Pages
    Submitted: September 14, 2011 Autor: shauna
  • American Airlines, Comair and Delta - Benchmarking Mergers & Acquisitions

    American Airlines, Comair and Delta - Benchmarking Mergers & Acquisitions

    Benchmarking –Mergers & Acquisitions Companies and organizations are challenged with daily decisions that can provide unlimited opportunities internally and externally. Finances and growth maximization also play a large role in these decisions. Executives and managers must make decisions on how resources will be appropriated, how to increase profits, sales, and the companies overall business portfolio. Companies are able to determine what is working and not working by analyzing the company's financial statements. At times the

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    Essay Length: 1,544 Words / 7 Pages
    Submitted: September 17, 2011 Autor: Antonio
  • External Analysis of the Malaysian Airline Company

    External Analysis of the Malaysian Airline Company

    The following report analyses the automobile operations of the BMW group in regard to its competitive position in the automobile market. BMW is a German premium car manufacturer comprising the three brands BMW, Mini and Rolls-Royce. The analysis of the external environment indicates an attractive but challenging general environment. The industry environment shows low threat of new entrants, low bargaining power of suppliers, high bargaining power of buyers, moderate threat of substitute products and intense

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    Essay Length: 351 Words / 2 Pages
    Submitted: September 21, 2011 Autor: peter

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