Customer Loyalty Free Term Papers
Last update: February 17, 2015-
Customer Loyalty and Customer Satisfaction
Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml, Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions, recommending the service provider to other customers, less complaints and tolerance of price increases. Oliver, (1999) provides a different definition and describes loyalty as a customer’s overall attachment to a product, service, brand
Rating:Essay Length: 951 Words / 4 PagesSubmitted: December 4, 2013 -
Olympic Rent-A-Car U.S - Customer Loyalty Battles
Should Olympic match Enterprise loyalty program? How much does it cost? Olympic Rent-A-Car is a car rental company, founded in 1976 by a former pole-vaulting champion, John Uelses. Its capitalization was built on the founder’s popularity and initial strategy was to price lower than Hertz in any market. In 2012 Olympic has $1.54 billion revenues, which is 7% market share, 108k cars fleet, and 464 car rental locations (2.7% share). The market leader, Enterprice (50%
Rating:Essay Length: 544 Words / 3 PagesSubmitted: March 5, 2016 -
Grameen Phone - Customer Loyalty
Independent University, Bangladesh Assignment on Customer Loyalty Course name : Service Marketing Course ID : MKT 350 Section : Submitted To: Sumon Prosad Saha Submitted By : Sazid Hossain Upam ID: 13216 Customer Loyalty Grameen Phone is now the leading telecommunications service provider in the country with more than 56 million subscribers, grameenphone is the largest mobile phone operator in the country. I am the loyal customer of grameenphone because of their excellent service. I
Rating:Essay Length: 717 Words / 3 PagesSubmitted: November 5, 2016 -
Customer Satisfaction, Loyalty and Retention
Table of Contents Introduction 2 Who is customer? 2 Important of Customer 2 Customer Satisfaction, Loyalty and Retention 3 Care existing customer 4 The crisis that firms face to do 5 Revenue/sales drop crisis 5 Increasing of operating costs 5 Higher material cost 6 How crisis give a rise to realization on importance of customers 6 Why firms fail to realize the importance of customers 7 Conclusion 8 Reference 9 Introduction Who is customer?
Rating:Essay Length: 2,266 Words / 10 PagesSubmitted: July 19, 2012 -
Loyalty Cards – Customer Perception and Bridging Gaps
LOYALTY CARDS – CUSTOMER PERCEPTION AND BRIDGING GAPS Under the guidance of Professor ASHIS MISHRA ________________ Contents EXECUTIVE SUMMARY INTRODUCTION OBJECTIVE RESEARCH METHODOLOGY LITERATURE REVIEW Types of Loyalty programs Loyalty programs- Benefits for retailers Loyalty programs- Challenges SECONDARY RESEARCH DATA COLLECTION AND FINDINGS Primary Research DATA ANALYSIS AND INTERPRETATION CUSTOMER’S EXPECTATION Identification of Major Factors Perceptual Map Brands in line with their positioning Brands that have their positioning wrong CONCLUSION Recommendations WAY FORWARD APPENDIX A.
Rating:Essay Length: 6,764 Words / 28 PagesSubmitted: February 16, 2015 -
A Study on Brand Awareness, Brand Loyalty and Also to Identify the Factors That Are Leading to Misconceptions About the Bottled Fresh Juices Among the Customers
A STUDY ON BRAND AWARENESS, BRAND LOYALTY AND ALSO TO IDENTIFY THE FACTORS THAT ARE LEADING TO MISCONCEPTIONS ABOUT THE BOTTLED FRESH JUICES AMONG THE CUSTOMERS Submitted as part of the summer project work done at BARAKAT QUALITY PLUS L.L.C, DUBAI- UAE Submitted by: Prasanna Krishna Kaushik Jagtap AM.BU.P2MBA15039 Amrita School of Business, Amrita Vishwa Vidyapeetham Amritapuri Campus INTRODUCTION The Barakat started with an aim to ensure that ‘fresh & healthy products’ reach households without
Rating:Essay Length: 2,126 Words / 9 PagesSubmitted: August 17, 2016 -
Adm 4326 Customer Satisfaction & Loyalty - Air Canada Paper
Application Project Application Project Air Canada ADM 4326 Customer Satisfaction & Loyalty Table of Contents 1. Executive Summary…………………………………………………………….................3 2. Objectives…………………………………………………………………………………4 3. Industry Analysis………………………………………………………………………….4 4. SWOT Analysis…………………………………………………………………………...6 5. Services Provided………………………………………………………………………….9 6. Measuring Customer Satisfaction………………………………………………………..12 7. Recommendations…………………………………………………………………......…14 8. References………………………………………………………………………………..16 9. Appendices……………………………………………………………………………….18 1. Executive Summary Air Canada is Canada’s largest airline providing scheduled services in the Canadian market, the Canada-U.S. trans-border market and in the international market to and from Canada. Air Canada is among the 20 largest
Rating:Essay Length: 4,175 Words / 17 PagesSubmitted: October 21, 2018 -
Comcast Customer Relations
Comcast is a business in the telecommunications industry, and in fact, one of the nations leading providers of cable services. Comcast has approximately 23.5 million cable television customers, 16.3 million high-speed internet customers, 7.9 million digital voice customers, and over 100,000 employees nationwide (Comcast Press Room - Corporate Overview, 2010). Comcast faces many challenges in being one of the leading innovative entertainment providers in the United States. These challenges include providing quality services at a
Rating:Essay Length: 1,128 Words / 5 PagesSubmitted: March 8, 2011 -
Customers Need
• A company must retain & attract new customers. • Company must identify the customer's requirement on timely manner (Company should change its way of thinking about customer). • Wealthy customers are important and the same time they should have to give some priority to their small investment too. Because large number of small investors too can make a change. • Company should provide better online solution than their competitors otherwise due to increase of
Rating:Essay Length: 713 Words / 3 PagesSubmitted: March 8, 2011 -
Operational Management - Custom Molds Inc
EXECUTIVE SUMMARY Custom Molds, Inc was founded by a father and son team of Tom and Mason Miller in 1987 to provide high quality, custom-designed molds for manufacturers of electronic connectors; as years went by, it took strategic steps to forward vertically integrate into part manufacture. (Burgelman & Grove, 1996). Through the 1980s, this strategy allowed them to grow, and by the mid 1990s Custom Molds developed its reputation to include being a supplier of
Rating:Essay Length: 3,212 Words / 13 PagesSubmitted: March 8, 2011 -
Pierre Cardin - Customer Service System Issue
Pierre Cardin Pierre Cardin doesn't have a clear customer service system or policy on the website. The company does not clearly list a direct customer service phone number and clear stores location worldwide. It is very confused and hard for their consumers or people like me to find more information about their service, stores, responsibility on their official website. On the other hand, the company has more than 5 different styles website for different product
Rating:Essay Length: 527 Words / 3 PagesSubmitted: March 8, 2011 -
Customer Satisfaction Towards Bsnl Services
Communication plays a vital role in human society by helping mankind to interact with others. It is an essential tool for the development of civilization. " Communication is the sum of all things one person does when he wants to create understanding in the mind of another. It is the bridge of the meaning. It involves systematic and continuous process of telling, listening and understanding". Which means common. It refers to the various means or
Rating:Essay Length: 576 Words / 3 PagesSubmitted: March 18, 2011 -
Relationship Between Customer Relationship Marketing(crm) and Customer Retention - Tesco's Food Retailing Sector
Description of the Research: CRM is one key element that rules the world of retail. CRM is bread, butter and cheese to retail giants like Walmart, Tesco, Carrefour and H&M. CRM encompasses all those primary factors that enable the achievement of business goals for every retail brand. It is everything that the retail store does to retain, and ensure a great increase in the turnout of customers. It is the service provided, profiling of customers,
Rating:Essay Length: 378 Words / 2 PagesSubmitted: March 18, 2011 -
Pelayanan Kartu Kiar Mobile Customer (indonesian)
Untuk bisa tetap exist di tengah lahirnya UU Ketenagalistrikan yang baru maka PLN dituntut untuk sesegera mungkin membenahi kehandalan transmisi & pasokan listrik, menyelesaikan permasalahan byar pet serta memperluas distribusi listrik hingga ke pelosok nusantara. Selain itu, PLN juga harus sigap dan cepat untuk membenahi kualitas di sisi pelayanan, salah satunya adalah dengan meningkatkan kualitas layanan informasi dan pengaduan. Beberapa layanan informasi, seperti Call Center (CC) 123, i-SMS 8123, dan website PLN masih dirasa memiliki
Rating:Essay Length: 378 Words / 2 PagesSubmitted: March 28, 2011 -
Customer Decisions
BIBLIOGRAPHY CONCLUSIONS The threat of new entries is limited, because of patent protection, the high cost of R&D, the high cost of marketing, and the credibility needed as a pharmaceutical company (S. Pessina, 2010). However, because of the high profits in the industry companies will continue to be attracted to it. The threat of substitute products of services is limited: only alternative therapy, health consciousness by the population and in some cases euthanasia seems to
Rating:Essay Length: 334 Words / 2 PagesSubmitted: March 28, 2011 -
Application Case - Submission of the Project Report on Grameenphone Customer Satisfaction
Project Report On GrameenPhone Customer Satisfaction Prepared for Dean of Faculty & Project Coordinator Professor Abdul Mannan Department of Business Administration East West University Prepared by Hussain Md. Abdur Razzaque ID # 1997-1-10-035 September 8, 2002 School of Business East West University September 8, 2002 To Professor Abdul Mannan Project Coordinator East West University 45-46, & 53 Mohakhali Dhaka – 1212 Sub: Submission of the Project Report on GrameenPhone Customer satisfaction. Dear Sir: With great
Rating:Essay Length: 9,017 Words / 37 PagesSubmitted: April 2, 2011 -
Custom Molds Inc
1. As environment changing, Custom Molds, Inc. has having some changes in orders. The number of orders for mold fabrication per year was stable but orders for muliple mold were decreasing. while the number of orders per year were declined but the sizes wre larger for plastic parts. These changes gave rise to bottlenecks. So, their delivery time and defective products were increased. 2. a) Mold fabrication process ▶Order ▶Receiving order-a design team reviews the
Rating:Essay Length: 253 Words / 2 PagesSubmitted: April 8, 2011 -
Victims of Old Customs
Victims of Old Customs Everyone is raised differently. Some abide by their religion, their traditions or even customs. In "A Rose for Emily" by William Faulkner, Emily was raised by her father using old southern customs. In "The Lottery" by Shirley Jackson, Tessie is forced dead even though she does not believe in the tradition they do every year. Both Tessie and Emily are victims of old customs and out dated traditions. Emily's father was
Rating:Essay Length: 414 Words / 2 PagesSubmitted: April 11, 2011 -
Customer Satisfaction
2.0 Customer Satisfaction A perspective to customer satisfaction is to identify the biggest "benefit" to the customer. (Barsky and Labagh, 1992, 33). It is referred as the "response" to the quality of service that the customer receives (Gilbert and Horsnell, 1998, 450) and defined as a consumer's post purchase evaluation of the overall service experience. (Lovelock et al, 2007). Customer satisfaction is frequently regarded as a determining factor of repeat customers (Hong 2010, 200), where
Rating:Essay Length: 1,342 Words / 6 PagesSubmitted: April 13, 2011 -
Customer Information and Billing System of Sydney Water
Table of Contents Introduction 3 Audit Report Overview 3 Analysis 3 Initiation 4 Integration – Successful development of a project charter 4 Communication – Inadequate identification of stakeholders 5 Planning 5 Integration – Lack of integrated project plan 5 Scope – Understanding of requirements but failed definition of project scope 5 Time – Scheduling negatively affected by weak scope definition 5 Cost – Poor cost estimation led to inadequate budgeting 5 Quality – Lacking quality
Rating:Essay Length: 2,670 Words / 11 PagesSubmitted: August 31, 2011 -
Executive Summery - Customer Relationship Management (crm)
Executive Summery Today business world is very fast expanding and competitive. It is very important for a company to have an efficient and experienced marketing body who will ensure a stable growth of the customer relationship management (CRM) in even most crucial time and superior customer value and satisfaction. Customer satisfaction is critical to a company's success. In today's competitive environment, dissatisfied customers become someone else's customers. CRM helps provide a seamless customer interaction process
Rating:Essay Length: 2,651 Words / 11 PagesSubmitted: September 10, 2011 -
Report Individual Customer Satisfaction
1. INTRODUCTION The purpose of this report is to show the discussion in more detail about the topic that I have chosen from marketing scope which is customer satisfaction. This selected topic is very relevant when we are about to study the strategic management. This is because any company who are involved in any business in the world have to create their strategy for their success. So one of the strategies is to ensure their
Rating:Essay Length: 1,283 Words / 6 PagesSubmitted: November 10, 2011 -
Napkin Media - Put Your Messages in Front of Your Customers
Napkin Media - Put your messages in front of your customers Napkin Media is the newest way to promote your products and services to your customers by simply putting your products advertising onto tissue napkin. Napkin Media can advertise products and services to a million of consumer each month by using advertising program. Now Napkin Media becomes the new media which many products and services manufacturers are very interested because it can makes consumers spend
Rating:Essay Length: 290 Words / 2 PagesSubmitted: November 14, 2011 -
Eeoc V. Convergys Customer Management Group
Convergys is a company that operates a call center. It business strategy is customer service and majority of its clients are cooperate organization. Demirelli was hired by Convergys in 2001 as a call representative. The company had a very strict tardiness policy that any employee tardy to their shift or from lunch more than 14 times could be disciplined. Demirelli had a rare condition known as brittle bone disease and was confined to a wheelchair
Rating:Essay Length: 811 Words / 4 PagesSubmitted: November 17, 2011 -
Custom Molds Inc Case Study
1.0 INTRODUCTION 1.1 Overview of Custom Molds Inc. Custom Molds Inc is a company that manufactures custom-designed moulds for plastic parts and also produces custom-made plastic connectors for the electronic industry. Its main objective is to provide manufacturers of electronic connectors with a source of high quality, custom designed moulds for producing plastic parts. Its business bloomed and it expanded in the year 1990 to limited manufacture of plastic parts, adding more ingredient mixing facilities
Rating:Essay Length: 2,100 Words / 9 PagesSubmitted: December 13, 2011