Digital Marketing Assignment Free Term Papers
2,049 Digital Marketing Assignment Free Papers: 351 - 375 (showing first 1,000 results)
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Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy
1. Current market situation and Whirlpool’s position in the European Market. Macro Analysis (PESTL Analysis) 1. Political: 2. Economic: a. The Global Economic crisis in 2008 : i. Decreased Spending and lower demand for products. ii. Affected the companies (Whirlpool) business through increased operating costs. 3. Social: a. Green Movement: People began to monitor more carefully their actions and to behave in line with ecological norms in both personal activities and consumption (P.7 para5) 4.
Rating:Essay Length: 1,040 Words / 5 PagesSubmitted: February 24, 2012 -
Marketing Strategies for Apple's Ipad
Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration
Rating:Essay Length: 4,287 Words / 18 PagesSubmitted: February 24, 2012 -
How Should Show Circuit Be Positioned and in Which Part of the Market Would It Best Fit?
1. How should Show Circuit be positioned and in which part of the market would it best fit? Based on the below analysis if Show Circuit Dog Food were to enter any of the specific dog food markets it would not be able to compete very well. Price wise a. What price would you recommend and why? When considering the pricing of Show Circuit a series of factors have to be taken into account. The
Rating:Essay Length: 988 Words / 4 PagesSubmitted: February 24, 2012 -
The Effects of Price Ceilings and Subsidies on the Maize Market
The effect of price ceilings and subsidies on the maize market as part of a plan to enhance industrial capacity in developing countries The agricultural market for maize is affected by uncertainties in the output from farmers' harvest and the income and price inelasticities of maize which result in price fluctuations and income fluctuations. The government for any country always feels it can alleviate these problems by intervening through pricing policies, subsidies, taxation and quotas.
Rating:Essay Length: 466 Words / 2 PagesSubmitted: February 26, 2012 -
Undertake Marketing Activities- Nike Fluroshox
Project Name:Undertake Marketing Activities- Nike FluroShox Person Briefing: Michael Fenemore-Cocks Date: 21st February, 2012 Project Scope:Campaign limited to a National campaign with specific focus on Victoria, Australia. • To develop an advertising campaign to launch the new range of Fluro Lighter-than-air Shox runners utilizing modern media devices in the promotional mix with a limited budget. • Specifically the aim is to position Nike as a fashion-forward trendy company and the Nike Shox runners as a
Rating:Essay Length: 7,279 Words / 30 PagesSubmitted: February 26, 2012 -
Kingdom of Joy - Hotel Industry - Marketing Case
1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim is to provide people with a brief escape of fun over the course of their normal day. Our services will exceed the expectations of our customers. We are not only giving
Rating:Essay Length: 887 Words / 4 PagesSubmitted: February 27, 2012 -
Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities
Analysis of marketing trends in quick service restaurants between A1 and B2 grade cities Sakshi Bhambhu, Akul Yadav Abstract:Marketing trends is a novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumer need, desire, want, or value. The focus of this study is on searching the parameters that are influencing the marketing trends in the two cities. Then through these basic things we can also find out the basic
Rating:Essay Length: 2,262 Words / 10 PagesSubmitted: February 27, 2012 -
Marketing Stratagies of Air India
There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An article written by the Financial Times discusses an Indonesian group who wanted to launch
Rating:Essay Length: 280 Words / 2 PagesSubmitted: February 29, 2012 -
Book and Market Value of Hkld
The case here selected is Hong Kong Land (referring as HKLD in following) for the year 2010, the company focuses in both commercial and residential property investment, management and development across Asia from Hong Kong, Singapore, Macau to the Greater China Area. HKLD is listed in London stock exchange and also Singapore, Bermuda. Book Value and Market Value in 2010 Based on 2010 Annual report, book value of HKLD is 19447.5 (USD m), with market
Rating:Essay Length: 1,300 Words / 6 PagesSubmitted: February 29, 2012 -
Marketing Audit of Nestle
1.0 Mission Statement Mission Statement of Nestlé “As the leading Food, Nutrition, Health & Wellness company, Nestlé is dedicated to providing the best nourishment to people each day, throughout their lives [1]” Mission Statement of Nestlé Research “Nestlé strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestlé Research Center, nutrition research meets food innovation to bring consumers of all
Rating:Essay Length: 3,519 Words / 15 PagesSubmitted: March 3, 2012 -
Market Based Managment Quiz
2 out of 2 points Estimate the net present value of the customer cash flow with an 80% customer retention rate and a 10% discount rate if the initial cost to acquire this customer is $50, and the business receives $30 in revenues in the first year, $40 in the second, $45 in the third, $50 in the fourth, $55 in the fifth, and $0 in the sixth. Answer Selected Answer: $112 Correct Answer: $112
Rating:Essay Length: 1,192 Words / 5 PagesSubmitted: March 4, 2012 -
Arundel Partners Case Assignment
Arundel Partners Case Assignment 1. Why do the principals of Arundel Partners think they can make money buying sequel rights? Why would a studio sell something for less than what it’s worth? Why do the partners want to buy a portfolio in advance rather than negotiating film by film to buy them? 2. Even though Arundel must commit to the entire portfolio, they pay for sequel rights for each individual film before it is produced
Rating:Essay Length: 975 Words / 4 PagesSubmitted: March 5, 2012 -
Marketing Mix
Marketing Mix Within marketing there are certain aspects that need to be focused on to make the success of the organization. This paper will describe the marketing mix which includes; product, place, price, and promotion. As well this paper will discuss an organization that these four elements and the marketing mix affects the development of the organization marketing strategy and tactics. Another topic that will be addressed in this paper is that of each element
Rating:Essay Length: 1,108 Words / 5 PagesSubmitted: March 5, 2012 -
Tesco Stores Market Mix
1. Introduction and nature of business Tesco Stores (Malaysia) Sdn Bhd is the best example to be used for this assignment involving marketing activities and how they use marketing mix elements in their strategy. Tesco is quite diversified in term of their product and services, enabling a one-stop shopping experience for their customers. By taking into consideration of local customer's need, competitor's performance and voice of their employees, Tesco management identified the core values and
Rating:Essay Length: 312 Words / 2 PagesSubmitted: March 9, 2012 -
Ecommerce Assignment
CP5008E eCommerce & eCRM Assignment 1 March 2012 Table of contents 1 Introduction 3 2 Survey and Result 3 3 E-book Market 3 4 Six Forces Analysis of the E-book Industry 4 4.1 Entry 4 4.2 Rivalry 5 4.3 Supplier Bargaining Power 5 4.4 Buyer Bargaining Power 6 4.5 Substitutes 6 4.6 Complements 7 5 SWOT Analysis 8 5.1 Strengths 8 5.1.1 Reputation and Marketing 8 5.1.2 Infrastructure for Content 8 5.1.3 Large Selection 8
Rating:Essay Length: 3,557 Words / 15 PagesSubmitted: March 9, 2012 -
Information Literacy Assignment 1
SLS1103 Information Literacy Assignment 1-Reflective Paper Worksheet After reading the material and listening to “ISAEC the Librarian”, what are your ideas about information literacy and how it can help you? Information literacy is very important because it helps a student precisely retrieve information, organize information and use information. There is alot of information out there for a varitety of topics in all formats, and information literacy helps us to better use the information we need
Rating:Essay Length: 508 Words / 3 PagesSubmitted: March 10, 2012 -
Market Entry Strategy Development Exercise
MARKET ENTRY STRATEGY DEVELOPMENT EXERCISE________________________________________ Group Name: aFASHIONate The target country or region for the market is: Bulacan is the target province for our product. The short-term goal for my market-entry strategy is: 1. To be able to provide customers a convenient way of wearing comfortable shoes, clothes and accessories without sacrificing style. 2. To provide customers an affordable but stylish fashion to wear. 3. To penetrate into the industry and be well-known. 4. To
Rating:Essay Length: 958 Words / 4 PagesSubmitted: March 12, 2012 -
Strategic Marketing Management
Introduction The organizational configuration of companies or corporations in today’s environments is quite complex. The large companies have the shareholders who periodically elect a board of directors who collectively manage the company's affairs and reach decisions by a majority vote but also have the right to delegate any of their powers, or even the whole management of the company's business, to one or more people selected by them. Under this system it is common to
Rating:Essay Length: 562 Words / 3 PagesSubmitted: March 12, 2012 -
Marketing to the 18 to 24 Year Old Demographic
When asking 18 to 24 year olds how they spend the majority of their free time, a high percentage will respond by saying ‘on the internet’ or ‘surfing the web.’ Because of technological advances, not only are we able to do this from personal computers at home, but we can now access the internet from just about anywhere on smart phones. The World Wide Web has become an important part of most people’s daily lives.
Rating:Essay Length: 804 Words / 4 PagesSubmitted: March 14, 2012 -
Tesco Market Research
Market research is Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. tesco improve their value for money offer based on shoppers perceptions of all aspects of the shopping experience. These include price, quality, range
Rating:Essay Length: 575 Words / 3 PagesSubmitted: March 15, 2012 -
Assignment Baidu
Guideline for SWOT-analysis Test 2 module GMKVH2EL11 HvA/Hogeschool v. Economische Studies Amsterdam International Business & Languages 2011 1. Inleiding Writing an analysis will be one of most difficult skills you need to master. At the same time one of the most important skills which you will have to learn. When you start working every solution you will offer will need a sound analysis of the current situation. You will also need these analytical skills
Rating:Essay Length: 620 Words / 3 PagesSubmitted: March 18, 2012 -
English Summer Assignment: Character Development of Thomas Fowler and John Wade
Having lived in different epochs of turmoil in Vietnam, Thomas Fowler and John Wade were exposed to different situations which later played a pivotal role in their character development. Thomas Fowler, although he was only a reporter of war efforts during the ‘First Indochina War’ in the early 1950’s and never played an active role in combat, was faced with some dangerous and life-changing experiences in result of the war. John Wade, however, was faced
Rating:Essay Length: 1,052 Words / 5 PagesSubmitted: March 18, 2012 -
The Role of Capital Market Intermediaries in the Dot-Com Crash of 2000
The role of Capital Market Intermediaries in The Dot-Com Crash of 2000 What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? The roles of institutions and intermediates are: Investment Bank Underwriters: They help entrepreneurs in the actual process of issuing initial public offerings, and they provide advisory financial services, helping the companies price their offerings, underwrite the shares. Besides, they also
Rating:Essay Length: 657 Words / 3 PagesSubmitted: March 19, 2012 -
To What Extent and How Have Digital Technologies Changed Consumer Behviour
Introduction Over the last decade, particularly the last five years, digital technologies have revolutionised the way that humans live their lives. Consumer behaviour is the process of satisfying needs and wants with purchases according to lifestyle choices. Online communication has transformed consumerism, it shaped modern society with the ability to change lives at just the touch of a button or screen without having to even leave the house. This poses several questions that this essay
Rating:Essay Length: 2,262 Words / 10 PagesSubmitted: March 21, 2012 -
Starbucks - a Marketing Audit
Starbucks-A marketing audit Executive Summary First of all, introduce marketing environmental analysis. That means definition and discussion on the marketing environmental analysis. Secondly, use marketing audit from internal and external analysis, and then combined with SWOT analysis. Research and select the most important issues to support the theory. Use the information analysis the external and internal. Using the external and internal analysis to produce a SWOT analysis with Starbucks. Finally, give the conclusion and recommendation.
Rating:Essay Length: 1,888 Words / 8 PagesSubmitted: March 21, 2012