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Last update: September 27, 2016
  • You Are Asked by an Organisation to Prepare a Report on Marketing for a Skeptical Client

    You Are Asked by an Organisation to Prepare a Report on Marketing for a Skeptical Client

    You are asked by an organisation to prepare a report on marketing for a skeptical client. The client is 'Bathurst Carbon Cutters' (BCC),who provide share bikes. The share bike concept involves a number of push bikes being placed around the Bathurst CBD and the University so that people can ride around town rather than drive. The concept is simple: a person becomes a member, gets a key, hires the bike via the internet site and

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    Essay Length: 316 Words / 2 Pages
    Submitted: December 2, 2012 Autor: lingxuan
  • Cadim: The China and India Real Estate Market Entry Decisions 2009

    Cadim: The China and India Real Estate Market Entry Decisions 2009

    Case Analysis Cadim: The China and India real estate market entry decisions 2009 1. Evaluate India and China as investment destinations for Cadim. Both India and China are experiencing fast economic growth and they are among the BRICs that are representatives of emerging markets. With their tremendous population and accelerating pace of urbanization, real estate markets of the two countries become fascinating targets of investment. However, real estate investment in a foreign country involves far

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    Essay Length: 923 Words / 4 Pages
    Submitted: December 3, 2012 Autor: bigsnowman123
  • How Does Science Applies to Marketing Management

    How Does Science Applies to Marketing Management

    How does science applies to marketing management? Science is related to everything in this world around us. The constant development in technology increases the knowledge we must learn about science to understand how things work. Marketing applies they definition of science in its principles. The usage of physical science is important because it helps you understand the theories behind consumer buying habits. How Does Physical Science Relate to Marketing? Science is in everything around us.

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    Essay Length: 556 Words / 3 Pages
    Submitted: December 5, 2012 Autor: Antonio
  • Elements of Religion

    Elements of Religion

    Elements of Religion There are many different ideas and beliefs involved in the elements of religion. What are religious traditions? What do these traditions say and do? How are religious traditions organized? These are all questions to the basic components of religious traditions and their relationship to the sacred. Religion will always be a big area of interest due to its impact on society. In my own words, a religious tradition is an idea or

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    Essay Length: 1,091 Words / 5 Pages
    Submitted: December 5, 2012 Autor: bramarbar
  • Stock Market Background Check

    Stock Market Background Check

    Stock Market Background Check Return on Equity: The ultimate measure of a stock’s success. ROE shows you the rate of return to shareholders by dividing net income by total shareholders equity. Bigger is always better with this number because it means the company is making a lot of money off the investments that shareholders have made. A good return on equity is anything above 20% Earnings per Share: This is the king of growth measures.

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    Essay Length: 296 Words / 2 Pages
    Submitted: December 5, 2012 Autor: mcstunna
  • Marketing Campaign

    Marketing Campaign

    Marketing Campaign Your Second Shot, 2010, USA Overview In October 2010, Canon U.S.A. deployed an advertising campaign named "Your second shot". This project was to help consumers recreate and recapture their lost moments. Canon aimed to use this campaign to introduce and advertise its advanced camera technology – HS system. It did not only create a media buzz but also help canon to enhance its brand image as well as increase in sales. Objective It

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    Essay Length: 396 Words / 2 Pages
    Submitted: December 7, 2012 Autor: andrew
  • Centre Parks Marketing

    Centre Parks Marketing

    Contents 1.1 Introduction page3 1.2 Product Orientation page4 1.21 Production Orientation page4 1.22 Sales Orientation page5 1.23 Marketing Orientation page5 1.3 Marketing Mix page6 1.31 Product page6 1.32 Place page10 1.33 Price page12 1.34 Promotion page 1.4 Conclusion page 1.5 Recommendations, Ballots page References page Bibliography page 1.1Introduction The purpose of this report is to determine and evaluate Center Parcs marketing strategy, Identify best practices develop areas of weakness and formulate actions and recommendations to

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    Essay Length: 2,574 Words / 11 Pages
    Submitted: December 8, 2012 Autor: rhyon1
  • Mgt 330 - the Management Planning of Tyco

    Mgt 330 - the Management Planning of Tyco

    The Management Planning of Tyco MGT 330 The Management Planning of Tyco Management planning is a major function in the planning process. For any business or organization, the decision-making or planning process is a vital key to its success. This could not be truer for Tyco International. Tyco International, founded in 1960 by Arthur J. Rosenburg, Ph.D., was originally created as a research laboratory to manage experimental U.S. government projects. The business was incorporated as

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: December 9, 2012 Autor: mrstrue75
  • Contract Definition, Elements, Terms and Contrast Between Tortious and Contractual Liability

    Contract Definition, Elements, Terms and Contrast Between Tortious and Contractual Liability

    A contract is a legal agreement between two or more entities. It is a written document followed by demands, consequences and terms. Any agreement considered to be legally binding and becomes a contract when three conditions are met. Those conditions are offer and acceptance, intention to create legal relation and consideration. If one of these conditions is not met then the contract is not legally binding and it cannot be enforced on the other party

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    Essay Length: 317 Words / 2 Pages
    Submitted: December 16, 2012 Autor: romio
  • Personal Planning

    Personal Planning

    Personal Financial Planning Process is important because it is the key to financial success. At the same time, it is a life-long process or also knows as life-cycle planning which can control one’s financial situation. In fact, a good financial planning can lead to enhancing the quality of life and increasing personal satisfaction by reducing uncertainty about future needs and resources. The findings of this study are useful to personal finance as it could analyze

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    Essay Length: 1,788 Words / 8 Pages
    Submitted: December 17, 2012 Autor: kolmenadya
  • Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets

    Strategies That Fit Emerging Markets In the case study article of Strategies that fit emerging markets written by Tarun, Krishna and Jayant, there are five points illustrated to state the important factors for multinational companies to form successful strategies to enter into emerging markets:  Political and social systems: like power distribution among city, state and central governments; whether there is independent judiciary; whether private property rights protected by law  Openness: foreign investments restrictions;

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    Essay Length: 1,799 Words / 8 Pages
    Submitted: December 18, 2012 Autor: danielchenkang
  • Advertising Plan

    Advertising Plan

    Advertising for a new product takes a large amount of hard work and determination. Whatever plans the advertising department comes up the committed members of the staff have to ensure everything goes off without any problems. With this, everyone has to know what they are to do and when. At this point the time-frame, objectives, and strategies are in place and outlined and detailed for everyone. Following are steps that can help with an effective

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    Essay Length: 640 Words / 3 Pages
    Submitted: December 20, 2012 Autor: jolenna77
  • The Japanese Gaming Market

    The Japanese Gaming Market

    The Japanese gaming market is a large yet saturated market, which is similar to the USA in terms of prevalence of consoles and console games. In addition, buyers have many games to choose from, and many entertaining alternatives to gaming in general.26 Like in Korea, opportunities lie in new platforms like mobile phones. Japan's ranks of successful content developers, console makers, etc. are well known. It has taken a back seat to Korea in developing

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    Essay Length: 432 Words / 2 Pages
    Submitted: December 20, 2012 Autor: simba
  • Marketing for Systema Mouthwash

    Marketing for Systema Mouthwash

    1.0 Executive Summary Systema mouthwash is developed by Lion Corporation, which is known as the No. 1 Oral Care Company in Japan. Although Systema mouthwash has been in the Singapore market for 3 years, research and findings have shown that the product has low awareness level. This is attributed through some of the problems in the marketing mix, which are packaging of product, minimum advertising and promotion and product placement at the distribution channels not

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 21, 2012 Autor: carmenchai
  • Do You Agree with Disney's Decision with Respect to Market Entry into Hk/china?

    Do You Agree with Disney's Decision with Respect to Market Entry into Hk/china?

    Do you agree with Disney's decision with respect to market entry into HK/China? There is several factors or characteristics need to be considered in order to decide the strategy of Disney to enter Hong Kong/China. The factors that render the market attractive are: Market size: mainly local residents and tourists from mainland China According to the statistics the world's population is approximately 6.7 billion, and China represents 20% of the world's population with probability of

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    Essay Length: 332 Words / 2 Pages
    Submitted: December 22, 2012 Autor: zarina
  • Marketing for Business

    Marketing for Business

    Marketing For Business Introduction In this assignment I am going to cover six tasks related to my chosen product, in task 1 I will be describing the marketing mix in general, in task 2 I will carry out market research and in tasks 3 to 6 I will cover explain the marketing mix for my selected product. For my research I have selected the latest ipod touch and will use the findings of my market

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    Essay Length: 1,869 Words / 8 Pages
    Submitted: December 22, 2012 Autor: antoni
  • Importance of Strategic Planning and Management in the Business Environment

    Importance of Strategic Planning and Management in the Business Environment

    Importance of Strategic Planning and Management in the Business Environment Name Integrated Business Topics/BUS 4 September 10, 2012 David Nimmo Developing a strategic plan in place for any business is important to the success of the company, regardless of the size of the company. Strategic management is the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objectives," (Pearce & Robinson, 2009, p. 3). Strategic

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    Essay Length: 606 Words / 3 Pages
    Submitted: December 23, 2012 Autor: mssanh
  • International Marketing Management - Globalization and Product Market Development

    International Marketing Management - Globalization and Product Market Development

    POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT ASSIGNMENT TITTLE: GLOBALIZATION AND PRODUCT MARKET DEVELOPMENT (International Marketing Management) Assignment Submitted to: Mr Shoaib Hassan By: Matthew Olugbenga Bolade 1232 CONTENTS INTRODUCTION......................................................................................................................................3 GLOBALIZATION.....................................................................................................................................4 ADVANTAGE AND DISADVANTAGE OF GLOBALIZATION........................................................................4 ADVANTAGES.............................................................................................................................4 DISADVANTAGES.......................................................................................................................5 EFFECTS OF GLOBALIZATION..................................................................................................................6 DFFICULTIES/PROBLEMS FACED BY CHUPA CHUPS...............................................................................7 DOMESTIC MARKET SUCCESS................................................................................................................7 FOREIGN ENTRY MODE..........................................................................................................................8 TANGIBLE...................................................................................................................................8 INTANGIBLE...............................................................................................................................8 SUCCESS IN DIFFERENT MARKET...........................................................................................................9 CONCLUSION........................................................................................................................................11 REFERENCES..........................................................................................................................................12 OTHER REFERENCES.................................................................................................................12 INTRODUCTION The present world is said to be globalization era. Globalization encompasses varied perspectives from

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    Essay Length: 339 Words / 2 Pages
    Submitted: December 26, 2012 Autor: seyi4talk
  • Consumer Behavior: Market Segmentation

    Consumer Behavior: Market Segmentation

    Consumer Behavior: Market Segmentation Introduction Market segmentation, as a crucial step of marketing, is not what you do to a product, but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products, while some want cheap and durable, so it is impossible for a company with limited resource to meet every individual's need.

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    Essay Length: 2,235 Words / 9 Pages
    Submitted: December 26, 2012 Autor: simba
  • Market Drivers - Audi China

    Market Drivers - Audi China

    Market drivers In 2009 China have became the world’s biggest car market when they replaced the US The outlook of the automotive industry in China is very prosperous. In 2011 the industry witnessed a sales figure of 15 million passenger car units. According to the CAAM (Julian Bush, 2012) in 2012 8-10% growth is predicted.The fast motoroziation of the country means the Chinese streets are becoming crowded with passenger cars. The market for luxury goods

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    Essay Length: 651 Words / 3 Pages
    Submitted: December 27, 2012 Autor: ToniPolster
  • Business Plan - Complete Guide

    Business Plan - Complete Guide

    Cover Page The cover page includes the name of the company, its address, its telephone number, the date, and the securities offered. Usually, the name, address, telephone number, and the date are centred at the top of the page. Table of Contents Included in the table of contents is a list of the sections, any appendices, and any other information and the pages on which they can be found. I. EXECUTIVE SUMMARY The first section

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    Essay Length: 6,092 Words / 25 Pages
    Submitted: December 27, 2012 Autor: asma4
  • Marketing Manager

    Marketing Manager

    The task approach requires advanced planning for budgeting marketing promotions because it is strictly goal-oriented. After a business conducts a wide array of market research, they set the marketing objectives and cost of promotions figures. The process involves defining the goals that the promotional mix is intended to accomplish, and then determining the amount and types of activity required to reach each one of the objectives (commercials, sales promotions, etc.) The toughest challenge with the

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    Essay Length: 275 Words / 2 Pages
    Submitted: December 29, 2012 Autor: lanycemiller
  • Strategy Marketing Management

    Strategy Marketing Management

    Strategy Marketing Management Group 3.3 Case Study --- Red Bull 1. Identify the critical marketing issues In recent years, energy drinks category is no longer popular as the volume share for it decreased dramatically. Meanwhile, Red Bull, the brand leader in the field of energy drinks, came across a variety of brand competitors selling the similar energy drinks. What kind of marketing strategies should Red Bull take while facing the difficult challenge for growth? 2.

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    Essay Length: 283 Words / 2 Pages
    Submitted: January 2, 2013 Autor: fangxin158711748
  • Economic and Market Analysis

    Economic and Market Analysis

    At Citi we are committed to providing quality research coupled with independent ideas. In economic, equity, quantitative, and fixed income research, Citi is a global leader. In Australia and New Zealand our research team is highly regarded for combining global expertise with a wealth of local knowledge. Citi Investment Research & Analysis's award-winning equity analysts provide comprehensive research reports on more than 200 local companies. Globally we cover some 3,000 securities in 51 countries. Our

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    Essay Length: 919 Words / 4 Pages
    Submitted: January 3, 2013 Autor: ynhi
  • International Marketing - Marketing Strategies

    International Marketing - Marketing Strategies

    International Marketing Pre-Assignment Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? There are a few major issues that the French wines face in protecting their brands against New World producers. The problem with French wine operators is that they don’t really know about the international market and they don’t invest in marketing. New World producers and French producers have a different approach to

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 6, 2013 Autor: naregordon