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Last update: March 8, 2016
  • Nike Company Marketing Strategy and the Differences Between Different Culture

    Nike Company Marketing Strategy and the Differences Between Different Culture

    1. Introduction It has been acknowledged, business environment has became more complex. As a result, an increasing number of companies or organisations have paid more attention on their business strategies, of which marketing strategy could be one of the most vital tactics. In addition, if companies or organisations want to get high performance in this complex environment, an excellent marketing strategy could help them to occupy a big marketing share. Furthermore, the marketing strategy also

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    Essay Length: 2,480 Words / 10 Pages
    Submitted: December 1, 2011 Autor: pisceso
  • Determining the Demand for T-Shirts

    Determining the Demand for T-Shirts

    Analysis From a spreadsheet simulation using @Risk, I was able to determine a demand of 5,439 T-shirts that Lucinda would be able to sell. The simulation took into consideration all the different variables that would affect the demand for North Star T-shirts. The main variables that would affect the demand for t-shirts that were accounted for in my simulation were the number of people attending the concert, the percent of attendees who would buy one

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    Essay Length: 451 Words / 2 Pages
    Submitted: December 2, 2011 Autor: Fluterbys
  • Conflict Based on Cultural and Civilizational Differences in 1990s

    Conflict Based on Cultural and Civilizational Differences in 1990s

    How many conflicts do you think occurred in the 1990’s? Do you think that the majority were based on cultural and civilizational differences? Samuel Huntington in his article, The Clash of Civilizations, certainly predicted that to be the case. However, in an analysis done by Jonathon Fox from 1989 to 2002 he concluded that the increase in cultural and civilizational conflicts Huntington predicted had not come true. His data showed 2 clashes had taken place

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    Essay Length: 1,467 Words / 6 Pages
    Submitted: December 4, 2011 Autor: tjkler
  • Kraft Foods Case Study

    Kraft Foods Case Study

    Kraft Foods is a global company that is changing the world one bite and one sip at a time. This can be shown in their inspiring vision statement which is “helping people around the world eat right and live better.” The company does not want to be in the business just to make money, but going above and beyond by meeting consumers’ needs, making food better, and making eating an enjoyable part of life. Community

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    Essay Length: 406 Words / 2 Pages
    Submitted: December 5, 2011 Autor: dtelaak
  • Indian Culture in America

    Indian Culture in America

    There is a growing and thriving population of Asian Indians in America today. Historically most cultures who have immigrated to the United States have made attempts to assimilate to Western cultures and traditions. With Indians, even with the young people, their culture is celebrated in many ways. This is done in many ways such as retaining their cultural rituals, religious occasions, food and dance as part of their everyday life. Cleansing is of paramount importance

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    Essay Length: 533 Words / 3 Pages
    Submitted: December 6, 2011 Autor: henboogie
  • Detection of Bacteria in Platelet Concentrates Prepared from Spiked Single Donations Using Cultural and Molecular Genetic Methods

    Detection of Bacteria in Platelet Concentrates Prepared from Spiked Single Donations Using Cultural and Molecular Genetic Methods

    Detection of bacteria in platelet concentrates prepared from spiked single donations using cultural and molecular genetic methods (7 words) Bacterial contaminated blood units, especially platelets, can lead to serious transfusion complications. The most severe cases will eventually lead to death. Unfortunately, they account for the second mortality rate behind blood transfusion in the US. Thus the American Association of Blood Banks (AABB) implemented a rule from March 2004 insisting that the blood service should detect

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    Essay Length: 872 Words / 4 Pages
    Submitted: December 7, 2011 Autor: mmuussaaeedd
  • The Cutes Behind Popular Culture Japan

    The Cutes Behind Popular Culture Japan

    The Cutes behind popular culture Japan General topic: Japanese cute culture Question: Why cute culture can be so adopted by Japanese? How is cute culture represented in Japanese daily life and symbolized ? The cute culture in recent years really is a “good culture” for the growing path of Japanese youth? The world youth has be fascinated by Japanese popular culture including manga, Hello Kitty and charming and trendy products, such as with Japanese girl’s

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    Essay Length: 1,927 Words / 8 Pages
    Submitted: December 10, 2011 Autor: luvkenshin
  • The Cross-Cultural Communication

    The Cross-Cultural Communication

    1. Introduction (business opportunity) 2. Reply: E-commerce a) Website's description b) E-commerce & business : what type of e commerce? 3. Strategic impact -> marketing & sales -> a new way to sell => high payoff project. 4. Identify the value added of IT a) Thanks to Porter's competitive forces model b) Thanks to Porter's value chain modelAs our world becomes increasingly interconnected, people increasingly encounter problems when communicating with people from other cultures. This

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    Essay Length: 1,088 Words / 5 Pages
    Submitted: December 12, 2011 Autor: tan495
  • Tourism Society and Culture: Study the Relationship Between Tourism and Culture

    Tourism Society and Culture: Study the Relationship Between Tourism and Culture

    Since the creation of paid holiday and disposable income, tourism and travel has become increasingly popular, and with the development of various forms of communication and globalization, the world now appears to be at the tip of our fingers. We lose the notion of boundaries as we get virtually closer to places on the other side of the globe and with the birth of low-cost transport, leading to strong marketing strategies so as to lower

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    Essay Length: 2,831 Words / 12 Pages
    Submitted: December 13, 2011 Autor: anglicane
  • Postponement and the Reconfiguration Challenge for Food Supply Chain: Case Report

    Postponement and the Reconfiguration Challenge for Food Supply Chain: Case Report

    Ans. Food industry contributes 16% of total manufacturing sector contribution in India. Indian customers are also becoming demanding in terms of customization of food products. For example, urban consumers would prefer bigger quantity pack and rural consumers would prefer smaller quantity pack of the same food products. Quality requirement of food products also varies with different customer group. Hence postponement in the food supply chain is very much relevant in Indian context but at the

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    Essay Length: 773 Words / 4 Pages
    Submitted: December 16, 2011 Autor: bhavnesh.taneja
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is looking to expand their services to increase profit while also increasing loyalty among their consumers. In this paper I will discuss how marketing research has proved to be a vital asset to Kudler Fine Foods’ marketing strategy and tactics. I will also identify the areas where additional market research is needed. Last, I will analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy

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    Essay Length: 785 Words / 4 Pages
    Submitted: January 8, 2012 Autor: Nvme4bnme
  • Nestle Case - Baby Food Controversy

    Nestle Case - Baby Food Controversy

    Nestle is a major player in the baby food market controlling 40% share worldwide (Rizvi. 2000) but over the years it has been facing a lot of controversy and allegations regarding their marketing practices in the developing world and is facing an international boycott movement of its products in 19 countries (Rizvi. 2000). This negative publicity has lead to the erosion of the Nestle brand image to a certain extent (Datamonitor, Nestle Company Profile. 2005).

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    Essay Length: 315 Words / 2 Pages
    Submitted: January 13, 2012 Autor: kiwidude85
  • Business Stragegy - Whole Foods Market

    Business Stragegy - Whole Foods Market

    Executive Summary Whole Foods Market was founded in Austin in 1980 when Safer Way Natural Foods, owned by John Mackey and Renee Lawson Hardy, merged with Clarksville Natural Grocery, owned by Craig Weller and Mark Skiles. The company is now the largest chain of organic and natural foods supermarkets in the world. Growth for Whole Foods through the years with mergers and acquisitions has resulted in the largest natural food supermarket in the United States.

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    Essay Length: 1,047 Words / 5 Pages
    Submitted: January 24, 2012 Autor: pengyou79
  • Brahman and Atman and Their Similarities to Western Culture

    Brahman and Atman and Their Similarities to Western Culture

    As we have seen throughout the varying religions, each culture although varies in its beliefs, have similar ultimate goals. Hinduism is no different. Their beliefs are somewhat of a mix between Taoism and Buddhism. Their beliefs are very open ended, and they really give complete freedom of worship. There is no one correct way to be a Hindu, and their core beliefs they all share are their dharma, karma, and samsara. The Hindu's beliefs of

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    Essay Length: 327 Words / 2 Pages
    Submitted: January 24, 2012 Autor: pyrozoic
  • Culture Case

    Culture Case

    Culture is defined as “specific learned norms of a group’s attitudes, values, and beliefs.” (Daniels, Radebaugh, and Sullivan (DRS), 2011, p.795) Merriam-Webster defines diversity as “the condition of having or being composed of differing elements” (Merriam-Webster Inc, 2012) Therefore, cultural diversity is the condition of having or being composed of specific learned norms of a group’s attitude, values, and beliefs. Culture plays a significant role in business. It affects business competition, processes, and expenditures. Managers

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    Essay Length: 481 Words / 2 Pages
    Submitted: January 24, 2012 Autor: sdbradley87
  • Comparision of the Mexican and Austrian Culture According to Hofstede

    Comparision of the Mexican and Austrian Culture According to Hofstede

    In Mexico you can find numerous different cultures. The most important natives are the Indigenas which can be divided into Nahuas, Otomis, Mayas, Zapotecas, Mixtecos, Tzeltales and Tzotziles. They all still have their own culture and own language which formed today’s Mexican culture. (cf. Advameg, 2012, n.p,) The author will not focus on the different Indian groups but rather on the general Mexican cultural aspects. 1. Demography Mexico´s population is rich of different cultures and

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    Essay Length: 2,391 Words / 10 Pages
    Submitted: January 25, 2012 Autor: michele
  • Impact of Culture on Business: A Comparative Study Between Egypt and Ecuador

    Impact of Culture on Business: A Comparative Study Between Egypt and Ecuador

    “Impact of culture on business: A comparative study between Egypt and Ecuador” By Humberto Wilfrido Tomalá Lainez It is a fact that nowadays the world is changing due to globalization*. And all this brings changes on corporate culture, business rules and trade. As we know, there are many things like culture, economy, politics, etc. that impact the working of international businesses in today's world. When working in the global commercial environment, knowledge of the impact

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    Essay Length: 1,015 Words / 5 Pages
    Submitted: January 25, 2012 Autor: Humwil
  • Culture Analysis Trompenaars

    Culture Analysis Trompenaars

    Culture Analysis Trompenaars / Hofstede on the example of Mexico and Spain By increasing influence of today's internationalisation of markets, business activities and business portfolios of companies have change over the last decades. Therefore more and more enterprises operate worldwide and expand to foreign countries to stay competitive in the long term. It is not sufficient for an executive just to settle in a foreign country and force collaboration. A behaviour which is common in

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    Essay Length: 267 Words / 2 Pages
    Submitted: January 30, 2012 Autor: Lululjc
  • Communication and Pop Culture

    Communication and Pop Culture

    “Purple Haze” was a song written in 1966 by Jimi Hendrix. It was first performed in 1967 (Wenner 1). When Hendrix performed this song at Woodstock in 1969, he was wearing earrings, tight, blue bellbottom pants, and a white jacket that had a lot of fringe and showed his stomach. He also had an afro with a hot pink scarf wrapped around his head. He played the electric guitar throughout the entire song and he

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    Essay Length: 628 Words / 3 Pages
    Submitted: January 30, 2012 Autor: goodmanhr
  • Early Modern Europe and Food

    Early Modern Europe and Food

    The social standing and significance of food became very important in early modern Europe. This essay will be assessing how food was viewed in early modern Europe and concentrate on the different time periods from the fifteenth century through to the seventeenth century. By juxtaposing the different periods against each other one is able to see how the value of food in society was changing and evolving. As expressed by Albala, ‘dietary prejudices did increase

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    Essay Length: 1,632 Words / 7 Pages
    Submitted: January 31, 2012 Autor: mosa321
  • Oscar Mayer Foods

    Oscar Mayer Foods

    Case Study Report Company Name Oscar Mayer Nature of Operations Processed red meat products Problems in the case - Change in consumer lifestyle and eating habits. People prefer those food items which are convenient to prepare and are healthy with less fat content. Thus, Oscar Mayer's red meat products are seeing softening in sales trends. - Threat from substitute products. Most consumers have shifted their preference from red meat products to white meat and seafood.

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    Essay Length: 1,647 Words / 7 Pages
    Submitted: February 2, 2012 Autor: antoni
  • The Inheritance of the 19th Century in Us Fiction

    The Inheritance of the 19th Century in Us Fiction

    TOPIC 1: The inheritance of the 19th Century in US fiction. Realism: from classical to psychological, from Howells to James. The novel as "a direct impression of life". The new "American century" and the cultivated artist. INTRODUCTION TO THE TOPIC. HISTORICAL CONTEXT. 1. Historical and cultural context at the turn of the century • Modernization of America (1865-1914): from agrarian to industrial • A time of contrasts: o Inventions o Growth o Wealth o Nostalgic

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    Essay Length: 9,090 Words / 37 Pages
    Submitted: February 3, 2012 Autor: viki
  • What Does the Collapse of Lehman Brothers Say About the Culture of Wall Street?

    What Does the Collapse of Lehman Brothers Say About the Culture of Wall Street?

    People who work on Wall Street are different than the other part of the world workforce. They usually have graduated the top business and economics schools in the world and have the self-confidence of people who have the whole globe in their hands. Well this is not far from the truth, because Wall Street controls the money flow around the world. Those people decide on the lives of thousands of people, by making them rich

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    Essay Length: 532 Words / 3 Pages
    Submitted: February 5, 2012 Autor: jon
  • Walmart - History, Culture, Swot, Goals

    Walmart - History, Culture, Swot, Goals

    History and Corporate Culture Walmart’s history can be traced as far back as to May 9, 1950 when Sam Walton, the founder of Walmart, opened his first retail discount store in Bentonville, Arkansas under the name Walton’s 5 & 10. After establishing a well-known brand name, Mr. Walton founded the first Walmart store in 1962 in Rogers, Arkansas. Just six years later (1968) Walmart expanded outside of Arkansas to Sikeston, Missouri and Claremore, Oklahoma. On

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    Essay Length: 2,010 Words / 9 Pages
    Submitted: February 5, 2012 Autor: ok086528
  • Expnasionism of Mid 19th Century

    Expnasionism of Mid 19th Century

    Expansionism of mid 19th Century With the election of president, James K. Polk, the notion of Manifest Destiny began to make its way through America. The idea insisted that it was in gods will to pursue the west coast of present day United States. The statement "Manifest Destiny of the mid- 1800s proved to be just as controversial as it was beneficial for our nation" is an extremely invalid assertion. The newly adapted concept (Manifest

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    Essay Length: 396 Words / 2 Pages
    Submitted: February 5, 2012 Autor: antoni

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