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Last update: April 8, 2016
  • Perception Map Analysis for Car Industry

    Perception Map Analysis for Car Industry

    MKT378 / Assignment2: Perceptual Maps 1. I think filling in the grid is much easier because comparing two brands repeatedly is challenging and rating consistently is hard especially when there is brand which is not familiar with me. That is what I felt filling bubbles in car survey. But when in the grid, I started to fill out row by row, by setting first brand as a standard. For example, I consistently compare Hyatt Regency

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    Essay Length: 738 Words / 3 Pages
    Submitted: November 8, 2016 Autor: Katie Kum
  • Amazon Kindle Fire Case Analysis

    Amazon Kindle Fire Case Analysis

    Amazon Kindle Fire Case Analysis I. Executive Summary Being aggressive in launching innovative consumer-related products and services (like Amazon Kindle, Amazon Prime), Amazon launched its “Kindle Fire” brand in the November 2011. Priced $199, with 7-inch, color LCD touchscreen, a powerful dual-core processor, a fixed 8 GB of internal storage, Kindle Fire shows Amazon’s ambitious to win the heating battle field of personal tablets. The major competitors are the market “mover”-Apple iPad, Barnes & Noble

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    Essay Length: 1,309 Words / 6 Pages
    Submitted: November 8, 2016 Autor: shyhandsome
  • Bronson Case Study Analysis Solution

    Bronson Case Study Analysis Solution

    Part 1) To calculate the total cost per package, we need to determine the cost allocation rate as below: Cost Allocation Rate/Predetermined Overhead Rate = Estimated Total Indirect Costs/Estimated Total Direct Labor Hours = 40,125/(10,000*.01 + 50,000*.05) = $15.4327 per labor hour The total budgeted cost per package is calculated as follows: Bronson Shrimp Farms Total Budgeted Cost Per Unit (Original Costing System) Headless Shrimp Peeled and Deveined Shrimp Direct Materials: Shrimp 3.5 4.5 Foam

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    Essay Length: 448 Words / 2 Pages
    Submitted: November 10, 2016 Autor: msalesha1
  • Ethic Case Study and Analysis

    Ethic Case Study and Analysis

    Longhui Li Dr. Boughton Introduction to Management Accounting 29 April 2016 Ethic Case Study and Analysis According to a "whistle blowers" to submit the relevant documents, Citigroup due to the sale of housing loans to Fannie Mae and Freddie Mac and in violation of the relevant laws and regulations. Citigroup admitted breaking the Federal Housing Author (FHA), and paid a fine. According to published a complaint file and Citigroup a named Sherry Hunt quality assurance

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    Essay Length: 1,311 Words / 6 Pages
    Submitted: November 13, 2016 Autor: ll1628
  • The Winslow Clock Company Case Analysis

    The Winslow Clock Company Case Analysis

    Luis Daniel Ruiz Lozano ENTR 400-001 Professor Curt Moore 26 September 2016 Case Analysis Report Textbook: The Business Plan: Creating and Starting the Venture Case: The Winslow Clock Company The case "The Winslow Clock Company" talks about the dilemma that has Dr. Winslow regarding its business plan and if it would have exposed properly. The chapter of the book covers how to create and starting a successful business plan. He had an innovative invention, the

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    Essay Length: 1,859 Words / 8 Pages
    Submitted: November 14, 2016 Autor: Luis Daniel Ruiz Lozano
  • Dozier Case Analysis

    Dozier Case Analysis

    Student Name Dozier Industries Case Write-up Course Name Professor Introduction Dozier industries, is an electronic systems company founded in 1973 by Charles l. Dozier. The firm involves itself in marketing the security systems and military sales in particular. Dozier industries, has enjoyed rapid growth until the year 1982 when it got a stiff market competition and forced to start offering its services to small private firms and households. It however did not make much success

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    Essay Length: 894 Words / 4 Pages
    Submitted: November 16, 2016 Autor: samorshe
  • Case Analysis - Skoda Auto

    Case Analysis - Skoda Auto

    Skoda’s brand image is quite negative in the market, particularly because people relate the brand to a cheap, old, unfashionable car. The root of the problem arose when the car was sold without the Skoda logo, attracting a poor segment and thus generating the image of a “poor man’s car”. Skoda lost control of its brand and its image and the public started recognizing the brand as having the worst image of any product or

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    Essay Length: 565 Words / 3 Pages
    Submitted: November 16, 2016 Autor: Daniella Arias
  • Saxonville Sausage Case Analysis

    Saxonville Sausage Case Analysis

    Saxonville Sausage Case Analysis Saxonville Sausage Company hired Ann Banks to evaluate an opportunity to launch their brand of Italian sausage products nationally. Banks decided that the company’s Italian sausage brand, Vivio, needed to be differentiated and began a data-driven process to develop brand positioning. She put a team together and dove into the market research, utilizing existing company data, focus groups, mock concept testing, and monadic testing. Existing company data revealed that the primary

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    Essay Length: 1,627 Words / 7 Pages
    Submitted: November 19, 2016 Autor: tsidiot
  • Walmart Harvard Case Analysis

    Walmart Harvard Case Analysis

    Section 2 Team 6 (Harrison Bell, Pratik Gupta, Pilantha Panichkul, Hans Rho, Ashlee Sheppard) Case 3: Wal-Mart Stores Discount Operations Based on the information in the case, prepare an analysis of Wal-Mart’s costs relative to a more typical discount retailer. Specifically, construct a table comparing Wal-Mart’s cost structure with the industry average (as shown by the data in Exhibit 3), and list your assumptions. Why does Wal-Mart have superior profitability? Pint: Based on financial analysis,

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 21, 2016 Autor: Pratik Gupta
  • Case Analysis: Apple, Inc.

    Case Analysis: Apple, Inc.

    Memorandum Case Analysis: Apple, Inc. Introduction The purpose of this memo is to relay the findings of our group’s analysis of Apple, Inc. We performed a SWOT analysis of Apple and one of its main competitors and compared the results. We also analyzed the company’s product segments, viewed profitability and potential growth areas, and conducted a VRIO analysis on the iPhone segment to determine whether or not Apple has a competitive advantage. Next, we analyzed

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    Essay Length: 3,425 Words / 14 Pages
    Submitted: November 21, 2016 Autor: Salem Najam
  • Unilever Case Analysis

    Unilever Case Analysis

    Q1. Should Unilever target the low-income segment consumers of north-east? Ans: Yes, Unilever should target the low-income segment of the north-east market. Its good to be a market leader with 82% share in south and 53% share in northeast but there is nothing like monopoly! Unilever has a very strong market presence in both the sectors however the competition is getting stronger in the northeast area with other brands getting closer to Unilever, In case

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    Essay Length: 649 Words / 3 Pages
    Submitted: November 24, 2016 Autor: Ankita Misra
  • Abrams Company Case Analysis

    Abrams Company Case Analysis

    Abrams Company Case Analysis Executive Summary Dear President and Chief Operating Officer, we have analyzed the management control system at Abrams Company as you have requested and reached the following conclusions regarding its efficiency and effectiveness. Abrams Company currently operates in a saturated and price competitive market in which other factors such as quality, availability and efficient delivery are all pertinent to company success. Even though it's current management control system links compensation to operations

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    Essay Length: 910 Words / 4 Pages
    Submitted: November 24, 2016 Autor: Bubblefizzal
  • The Ford Pinto Case

    The Ford Pinto Case

    RUNNUNG HEAD: THE FORD PINTO CASE The Ford Pinto Case Tarre M. Hayes American Public University ________________ The Ford Pinto The idea of the Ford Pinto was thought up in 1968 during a time when Ford was planning to enter the compact vehicle market in order to compete with its Japanese competitors who dominated the small-car sector. Under president Lee Lacocca the production of the Pinto began in August of 1970. The Pinto had aggressive

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    Essay Length: 1,826 Words / 8 Pages
    Submitted: November 27, 2016 Autor: Tarre Hayes
  • Topdog Case Analysis

    Topdog Case Analysis

    Summary: TopDog software is a new US-based company producing customer relationship management software. After two years of success in the industry, TopDog’s head of sales has learned of a brand-new company primarily based in London called Fast Data planning to produce a new CRM package that is superior to TopDog’s. As this company expressed their interest in participating in the global market, TopDog’s Co-founders had to discuss the decision of global expansion in order to

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    Essay Length: 528 Words / 3 Pages
    Submitted: November 28, 2016 Autor: nadamamdouh
  • Ncsoft Case Analysis

    Ncsoft Case Analysis

    NCsoft case write-up Table of Contents Executive Summary 3 Case Overview 4 Case Questions 6 Case Summary 17 Executive Summary Founded in March 2007, NCsoft started as a systems integration company pivoting to an online game business due to fierce competition in the IT industry. NCsoft quickly became a major player in the online gaming business with its products focused towards the behavior and preferences of its local users and the fact that players could

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    Essay Length: 3,568 Words / 15 Pages
    Submitted: November 28, 2016 Autor: anupamkatyal
  • Busi 2208 Marketing Case Analysis: Fitbit

    Busi 2208 Marketing Case Analysis: Fitbit

    Executive Summary Fitbit, as a company that started with clip-on activity trackers that was used to record the number of steps and calories consumption, is currently occupying big market share in wearable devices market. Fitbit offers many devices that differ from functions and designs. The strength and reason of success are based on devices’ thoughtful functions. The functions show care, openness, compatibility, advance, commitment and convenience. In recent years, many companies such as Apple, Samsung,

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    Essay Length: 5,819 Words / 24 Pages
    Submitted: December 7, 2016 Autor: NeilGill
  • Mattel Case Analysis

    Mattel Case Analysis

    Mattel Case Analysis Issue Identification Due to the high number of recalls Mattel has experienced with Chinese outsourced products, it must strategize a solution to deal with this problem. Recalls not only create operational challenges and expenditures, but also damage brand image. Mattel cannot afford to keep this high number of recalls trend going as it is a firm that has grown on it’s reputation of manufacturing safe and innovative toys to the world. Analysis

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    Essay Length: 494 Words / 2 Pages
    Submitted: December 8, 2016 Autor: Ivan Elizondo
  • Costco Case Analysis

    Costco Case Analysis

    Lance Ziegler Austin Dean David Hitzhusen Vince Milo Irvin Benitez BA 405: Mercier 17, April 2016 Costco Case Analysis Beginning with only one location in Seattle nearly three and a half decades ago, Costco Wholesale has grown into a multi-billion dollar company with physical store locations scattered across the world. The tremendous growth Costco has experienced since its inception can be attributed to an array of reasons. However, most influential in Costco’s sheer dominance in

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    Essay Length: 1,533 Words / 7 Pages
    Submitted: December 8, 2016 Autor: Keaton Lash
  • Case Analysis

    Case Analysis

    Final Review-Finance 135 1. Question on beta 2. Question on direct investment. 3. Question on LT financial market. 4. Question on Ben Graham 5. Question on opportunity cost 6. Problem on $ return on a stock. 7. Question on margin. 8. Question on retained earnings. 9. Question on the Dividend Valuation model. 10. Question on NCA. 11. Question on steps in personal financial mgmt. 12. Retirement problem. 13. Problem using PV. 14. Question on margin

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    Essay Length: 351 Words / 2 Pages
    Submitted: December 8, 2016 Autor: tingwang
  • Vaio Analysis - Marketing Case

    Vaio Analysis - Marketing Case

    Sony Corporation became known as a major player in the electronics industry since 1946. Widely known in Japan, they built a consumer line that became very popular internationally. It consolidated an $89 billion for the fiscal year ended in March 31, 2010. Around 2018, despite having known the competitive laptop market, it launched VAIO 505 line that was well received by the consumers. It identified a strategy of positioning itself as a statement computer that

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    Essay Length: 360 Words / 2 Pages
    Submitted: December 11, 2016 Autor: Jetaime Yamut
  • Rci Case Analysis

    Rci Case Analysis

    RCI Master Distributor guidance, 12/1 1. How should Danny Schwartz respond to Component Manufacturing? -create an alternate supplier, like RCI once did with Component Manufacturing. This would take 6-12 months. Have enough contactors in stock to meet needs for next 6 months. 2. To Masato's demands? - give up exclusivity & co exist at lower profit margin. Seems like the lowest-risk option. 3. What does the channel model look like? Costs? Prices? Markups? Conflicts? Value

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    Essay Length: 1,571 Words / 7 Pages
    Submitted: December 11, 2016 Autor: thakur.kantamar
  • Wrigley’s Eclipse Gum: Managing Brand Adolescence Case Analysis

    Wrigley’s Eclipse Gum: Managing Brand Adolescence Case Analysis

    Wrigley’s Eclipse Gum: Managing Brand Adolescence Case Analysis File:Eclipse-Ice-gum- ... Group 3 Ramandeep Kaur, Keyomi Jones, Stacie Lake Marketing 5410, Professor S. Kim California State University, Stanislaus I. Introduction Wrigley’s Gum is an ideal brand that first started out in 1891 when William Wrigley Jr. was just selling soap and baking powder in Chicago. As he was selling soap and baking powder, he noticed that the sticks of chewing gum that he was giving out

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    Essay Length: 2,977 Words / 12 Pages
    Submitted: December 13, 2016 Autor: Keyomi Jones
  • Individual Case Analysis Havells India

    Individual Case Analysis Havells India

    Individual Case Analysis Havells India Introduction Due to the government of India introduced several new regulations which are beneficial to the manufacturing industry. The owner of Havells decided to start a small plant for rewireable switches and changeover switches in 1976. In the 1980s, Havells acquired Towers and Transformers Ltd and expanded the plant and made a joint venture agreement with German company. Havells thought that by imitating many other companies, an initial public offering

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    Essay Length: 840 Words / 4 Pages
    Submitted: January 9, 2017 Autor: Yu Ching Hsueh
  • Arauco Case Analysis

    Arauco Case Analysis

    Arauco should build the Nueva Aldea project for the following reasons: Growing markets in developing nations: Export sales represent the majority (around 85%) of Arauco's sales from 2001 to 2003. Adding to that, developing nations in Asia, Eastern Europe, and Latin America were expanding their utilization of paper products. In this manner, fabricating more factories to expand profitability to meet the expanding requests in the developing nations is inevitable. Influence more economies of scale: By

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    Essay Length: 555 Words / 3 Pages
    Submitted: January 18, 2017 Autor: Ihab Mohammed
  • Trueearth - Case Analysis

    Trueearth - Case Analysis

    1. Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each? A: Cucina Fresca Pasta was successful because of the following reasons: * Increased demand “Home meal replacements” for the target market with dual incomes * Per case TruEarth was the first mover, allowing them to gain a sizeable market share, the fresh whole grain category was

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    Essay Length: 1,308 Words / 6 Pages
    Submitted: January 19, 2017 Autor: Panchaxari Hiremath