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Last update: April 8, 2016
  • Bookbinders Book Club Case Analysis

    Bookbinders Book Club Case Analysis

    Bookbinders Book Club Case Analysis In determining the important influential factors that govern whether or not a customer will go through with the decision to buy the book, a choice model analysis utilizing binary logistics regression was performed. Upon receiving the results, only one variable, first purchase, was proven insignificant due its significant value of 0.248. For the other significant variables, the first one on the list is amount purchased, with a significant value of

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    Essay Length: 496 Words / 2 Pages
    Submitted: November 26, 2017 Autor: Rosangel Beltre
  • A Note on Case Analysis

    A Note on Case Analysis

    A Note on Case Analysis Much of the learning in this course is derived from case analysis. During the course of the semester, we will discuss a number of cases in class as a basis for understanding various topics and issues in risk analysis and risk management. The following guidelines will assist you in thinking through the cases and preparing your written assignments. Why do we do cases? Management is a complicated undertaking and very

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    Essay Length: 786 Words / 4 Pages
    Submitted: January 28, 2018 Autor: myz1
  • Tesla Case Analysis

    Tesla Case Analysis

    Introduction Tesla was founded in 2003 by Elon Musk (Current CEO) and JB Straubel (CTO), Martin Ebehard, Marc Tarpenning, and Ian Wright. Tesla is the first American car company to go public since Ford (F) in 1956. Their IPO was January 29, 2010, which raised $226 million. Tesla Motors designs and sells high performance, efficient sports cars. Tesla combines style, acceleration, and technology to create a one of a kind electric car to be the

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: February 5, 2018 Autor: Shelby Adele
  • R&r Case Analysis

    R&r Case Analysis

    06 AUG 2O14 ENTREPRENEURSHIP – ASSIGNMENT R & R - Case Study Analysis 1. What factors created the opportunity? Bob Reiss was well aware of the trend in the gaming industry and the potential which he could cater to. He realized that there was a demand for trivia games and that there was insufficient capacity to meet the demand to meet the upcoming season. With the video and computer games loosing popularity, he looked for

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    Essay Length: 1,124 Words / 5 Pages
    Submitted: February 7, 2018 Autor: SHAHNAZ HUSSAIN
  • Westin Hotels and Resorts Case Analysis

    Westin Hotels and Resorts Case Analysis

    Westin Hotels and Resorts Case Analysis 1. Linking the case to the HBR article by Pine and Gilmore on the experience economy, what elements of the HBR article are in the Westin case? The most evident element of the HBR article present in the Westin case is the Progression of Economic Value. Westin started their customer experience transformation by creating new commodities in the forms of beds, baths, and other products designed to take care

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    Essay Length: 443 Words / 2 Pages
    Submitted: February 13, 2018 Autor: JT Vinson
  • Dove Case Analysis

    Dove Case Analysis

    DOVE CASE ANALYSIS Marketing Management 902 Team 5 Ozgur Arslan Michael Fischer Mustafa Isik Nigar Akhundova Tahir Yumukoglu Dove and Unilever Dove was the world’s number one “cleansing” brand in 2007. Competing in health and beauty sector, Dove’s sales were over $2 Billion a year and the products were sold in more than 80 countries all around the World. The categories that the brand competed were cleansing bars, body washes, hand washes, face care, hair

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: February 15, 2018 Autor: özgür arslan
  • Ford Case Study

    Ford Case Study

    Appraise Ford’s marketing strategy for the Fiesta in the US against the challenges it seeks to overcome. Is the campaign under control? What are the controls? Are you satisfied with the reach of the campaign? Appraisal * FFM reached & connected with the target audience (millennials, youth culture) * Effectively engaged culturally creative customers (agents) to craft & share narrative content valuable to audience (unconventional stories), generating fair trade impact (brand awareness & nurtured popularity

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    Essay Length: 816 Words / 4 Pages
    Submitted: February 18, 2018 Autor: Mark Schurtman
  • Ford Dell Case

    Ford Dell Case

    1. Dell: Define virtual integration. Define direct model. What advantages does Dell get from virtual integration? * Direct model: In this model, there is company, performing all functions of the supply chain. The planning/purchasing department which is responsible for orders to related manufacturing units. The finished goods are stored at the warehouse before being shipped to customer by company’s trucks or distribution company when it is ordered by customer. That is: Supplier Manfacturer Distribution Channel

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    Essay Length: 1,403 Words / 6 Pages
    Submitted: February 25, 2018 Autor: rahmet uslu
  • The Atekpc Pmo Case Study Analysis

    The Atekpc Pmo Case Study Analysis

    The AtekPC Project Management Office The case study depicts AtekPC’s endeavor to implement a Project Management Office (PMO) and the struggles that they had gone through. Issues were defining the mission and purpose of a PMO, the structure and governance mechanisms and how to implement it successfully in accordance with AtekPC’s culture without any resistance. One of the challenges AtekPC was facing is determining the adequate allocation of resources dedicated to the PMO in implementing

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    Essay Length: 906 Words / 4 Pages
    Submitted: February 26, 2018 Autor: Diane Noh
  • Hamilton Case Analysis

    Hamilton Case Analysis

    Name: Rani Jayoghli Due Date: 10-21-17 Hamilton Case Memorandum DATE: October 19, 2017 TO: Lin-Manuel Miranda, Creator in the Broadway Musicals Hamilton FROM: Jayoghli and Alvarez Consulting Associates Rani Jayoghli (Principle Writer) Christian Alvarez (Principle Editor). RE: Analysis of Hamilton’s new challenges towards driving new success towards his new programs in the future and evaluate some key factors that made his fan base blow up leading to his outstanding success. Thank you for giving up

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    Essay Length: 617 Words / 3 Pages
    Submitted: February 26, 2018 Autor: rani1993
  • Columbia Industries, Inc. Case Analysis

    Columbia Industries, Inc. Case Analysis

    MKT 4510 Business-to-Business Marketing Columbia Industries, Inc. Case Analysis ________________ Columbia Industries, Inc. Columbia Industries is one of highly established, largest manufacturing of code- approved products. It was started in 1948 in British Columbia. Columbia Industries went on to flourish and in 1194 opened a branch in Toronto. They then decided to expand opening a new branch in Los Angeles globally. In 1997, the company faced a problem which needed to be addressed immediately. 1.

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    Essay Length: 1,035 Words / 5 Pages
    Submitted: February 28, 2018 Autor: hkeegan14
  • Regal Carnation Hotel Case Analysis

    Regal Carnation Hotel Case Analysis

    Regal Carnation Hotel: Case Analysis Regal Carnation Hotel: Case Analysis MBA-622 February 28, 2016 Regal Carnation Hotel: Case Problem Statement: Steve McKenzie’s decision to stay at the Regal Carnation Hotel resulted in a bad experience that did not meet his expectations. If McKenzie continues to approach the process of making decisions as he did for his Guam vacation, he will continue to receive inconsistent outcomes. Analysis: Why did Mackenzie and his wife have a bad

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    Essay Length: 2,528 Words / 11 Pages
    Submitted: March 6, 2018 Autor: Chris Dragon
  • Iphone Vs. Cell Phone Case Analysis

    Iphone Vs. Cell Phone Case Analysis

    Executive Summary Apple Inc. has taken many risks and faced many challenges to become one of the most valuable companies in the world. The technology company began in the personal computer market in the 1970’s, and took a leap of faith with a mobile device product in 2007. Apple’s penetration into the mobile phone service industry was a game changer. The entry of the iPhone redefined how people accessed information, communicated, and gained pleasure from

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 6, 2018 Autor: ytoby95
  • Case Study Analysis Grupo Bimbo

    Case Study Analysis Grupo Bimbo

    GRUPO BIMBO CASE STUDY ANALYSIS Analysis of GRUPO BIMBO’s cross-border marketing related situation and recommendations about future marketing related action ________________ 1. Introduction 3 2. Background 4 3. Alternatives 4 1. Brazil 4 2. USA 5 3. China 6 1. Proposed Solution 6 2. Recommendations 7 3. Exhibits 10 ________________ 1. Introduction This analysis focuses on the case study on GRUPO BIMBO (GB) written by Jordan Siegel and published by Harvard Business School on August

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    Essay Length: 2,924 Words / 12 Pages
    Submitted: March 12, 2018 Autor: vhilbig
  • Abrams Company Case Analysis

    Abrams Company Case Analysis

    In this part, I’ll show you four risk factors which may result in asset misappropriation we found in scenario 5. There are lack of segregation of duties and independent checks, lack of an appropriate system of authorization and approval of transactions, known personal financial pressures affecting employees with access to assets and lack of job applicant screening of employees with access to assets. The first factor is lack of segregation of duties and independent checks.

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    Essay Length: 635 Words / 3 Pages
    Submitted: March 16, 2018 Autor: babysnowx
  • Siraban Financial Case Analysis

    Siraban Financial Case Analysis

    Siraban Financial Case Analysis By Swapnil (Neil) Jadhav Overview: Siraban financial, a company with a vision to create an online marketplace for purchasing annuities is struggling to find its success with its customers. The Siraban CEO Matt Caper has experience of working at U.S. Treasury, CTO Adair with experience working at Paypal and Blackrock, and COO Nimish Sood with a strong financial services background. With this relevant experience, a convincing business plan, and strong educational

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    Essay Length: 2,106 Words / 9 Pages
    Submitted: March 18, 2018 Autor: americanmaratha
  • Beach Carrier Case Analysis

    Beach Carrier Case Analysis

    Nerissa Shamji BUSA 2205 – Entrepreneurship Management February 24th Beach Carrier Case Analysis INTRODUCTION: Mary Ricci, a striving entrepreneur wants to produce her product the beach carrier in the market however lacks the capital to do so. Ricci, is unwilling to license her product to manufacturers elsewhere as she believes in the potential of her product and therefore refuses to sell it for a flat fee. THE PRODUCT: The Beach Carrier is a 90cm by

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    Essay Length: 1,548 Words / 7 Pages
    Submitted: March 22, 2018 Autor: NUNUN123
  • Phillips Food Inc. - Case Analysis

    Phillips Food Inc. - Case Analysis

    Phillips Food Inc.: Case Analysis Introduction Phillips Food Inc. was founded in Maryland, over a century ago, by Augustus E. Phillips. With $160 million in sales, Phillips became the one of the largest seafood brands in the United States. The company is made up of three business units: (1) a restaurant division, (2) a foodservice products unit, and (3) a retail products division. Phillips food is having trouble reaching out to the later of the

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: March 25, 2018 Autor: Breanna Pancottini
  • McDonald's Problem Case Study Analysis

    McDonald's Problem Case Study Analysis

    Emi Deck ISC 351 Written Case Analysis #3 4/5/18 McDonald’s Problem Situation Analysis In April 2015, after much protest from the public about the wage floor issue and the “Fight for $15 campaign, McDonald’s responded by saying they would pay all corporate-owned stores in the United States at least $1 above the local minimum wage. This change was said to not only motivate workers to better customer service, but also improve the McDonald’s restaurant experience

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    Essay Length: 844 Words / 4 Pages
    Submitted: April 10, 2018 Autor: Emi Deck
  • McDonalds Visual Case Analysis

    McDonalds Visual Case Analysis

    McDonald’s Twitter Visual Case Analysis – Zahara Kazmi McDonald’s Twitter was clearly a failure and they are not the first corporation to face defeat on twitter. One of the most successful fast food chain restaurants on twitter is Wendy’s. By interacting with people in a sarcastic way and using comedy to promote their products, Wendy’s has completely changed how corporations should interact on social media. Wendy’s is not only able to promote their products, but

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    Essay Length: 756 Words / 4 Pages
    Submitted: April 21, 2018 Autor: zahara1234
  • An Analysis of Brand Extensions in the Hospitality Industry - the Case Study of Giorgio Armani

    An Analysis of Brand Extensions in the Hospitality Industry - the Case Study of Giorgio Armani

    Executive Summary The study is an analysis of factors that influence the luxury brand extensions into the hospitality industry in China. The review of literatures identifies five factors that are later measured through hypothesis testing. The incentives and strategies for launching brand extensions from the product line to the service line are also explored. A mixed method was used in the collection of data which involved face to interviews with eight professionals from the hospitality

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    Essay Length: 5,574 Words / 23 Pages
    Submitted: May 3, 2018 Autor: Dennoz30
  • Jones Blair Case Analysis

    Jones Blair Case Analysis

    Hannah Kim MKTG 489 Professor Kohli Case Brief: Jones • Blair Company Background and Problem Definition Alexander Barrett, president of Jones • Blair Company, and his executive group are unable to come to a decision on where to deploy corporate marketing efforts. They have already had two lengthy meetings to discuss their options, and Mr. Barrett wants to ensure that they come to a decision by the end of the next meeting. Their current options

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    Essay Length: 568 Words / 3 Pages
    Submitted: June 13, 2018 Autor: Hannah Kim
  • Sweet Leaf Bath Company Case Analysis

    Sweet Leaf Bath Company Case Analysis

    Sweet Leaf Bath Company Case Analysis Team Number 1: Karanjot Chohan 100315539 Sijing Chen (Joy) 100323388 Yuewen(Aviva) Guan 100309304 Dalvir Toor 1002952 Colin McDonald 100273491 Prepared for: Vida Morkunas, ENTR 3100 S50 Submitted on: February 07, 2018 “We confirm that this work is entirely our own, has been prepared by us, and adheres to the Academic Integrity Statements digitally signed by each of us and on file with the Instructor.” Definition of Success: In order

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    Essay Length: 1,673 Words / 7 Pages
    Submitted: July 3, 2018 Autor: harry111
  • Jones Blair Case Analysis

    Jones Blair Case Analysis Kaushik dutta(2019BLP079) Background and Problem defination Jones Blair is a manufacturer of paint coatings located in southwest of US. The headquarters of the company is located in Texas, Dallas and most of the operations take place within the 11 county Dallas-Fort Worth areas. Now the US paint market is considered to be maturing industry and the growth rate has been very sluggish. Although they have managed to perform good in the

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    Essay Length: 536 Words / 3 Pages
    Submitted: July 5, 2018 Autor: Kaushik datta
  • Vora and Company Case Analysis

    1. Should Mr. Vora continue in this business? Mr. Vora should continue in the business of processing and selling the quick-cooking rolled oats (Blossom Oats) for the following reasons: 1. Blossom Oats is a competitor in a space where there exists only one other player. 2. The quality of the raw white oats used is of the finest quality and the perfected product bears the I.S.I certification mark which rates Blossom Oats as equal to

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    Essay Length: 825 Words / 4 Pages
    Submitted: July 11, 2018 Autor: Vignesh Subramoniam