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Last update: September 28, 2016
  • International Marketing - Marketing Strategies

    International Marketing - Marketing Strategies

    International Marketing Pre-Assignment Are French wines screwed? 1. What major issues do French wines face in protecting their brands against New World producers? There are a few major issues that the French wines face in protecting their brands against New World producers. The problem with French wine operators is that they don’t really know about the international market and they don’t invest in marketing. New World producers and French producers have a different approach to

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 6, 2013 Autor: naregordon
  • Leadership Traits

    Leadership Traits

    Leadership Traits Francesco states that leadership is “the influential increment over and above mechanical compliance with the routine directives of the organization” (Katz and Kahn 1978, p. 528). Leadership focuses on creativity, vision, and long-term organizational development, whereas management deals with routine operations (Francesco et al., 2005). Successful leaders share three abilities. The first is the ability to get along with others and build teams. Another ability is to have good decision making in a

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    Essay Length: 1,330 Words / 6 Pages
    Submitted: January 7, 2013 Autor: epcass
  • Virgin Managing Strategy

    Virgin Managing Strategy

    Cost leadership strategy The creation of a low cost basic no-frills airline is a perfect example of implementing this form of strategy. If you ever think of low-cost you realise that Virgin low running cost in order to provide low prices for customers. This is not easy to implement as it is necessary to cut costs at every opportunity in order to stay competitive and have a competitive advantage or edge over your rivals. Another

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    Essay Length: 504 Words / 3 Pages
    Submitted: January 8, 2013 Autor: rita
  • Overview of Management and Leadership

    Overview of Management and Leadership

    Unit 1- Overview of Management and Leadership Abstract In the following paper, I will discuss the organizational structure of a traditional retailer and an online retailer business. I will also identify two management or leadership challenges in each type of business. I will also give advice to those who want to go from a traditional retail business to an online business. Introduction The internet has created new ways to do business for organizations with much

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    Essay Length: 1,037 Words / 5 Pages
    Submitted: January 13, 2013 Autor: princesst824
  • European Union and Common Currency Euro, Advantage or Disadvantage?

    European Union and Common Currency Euro, Advantage or Disadvantage?

    EURO is the currency of eurozone and the second most important representative in the world monetary system. EURO is the official means of payment in 17 of the 27 member states of the European Union and in other 6 countries expect EU. The start of validity of exchange form was on the 1st January 1999 whereas the currencies form was introduce into the circulation on the 1st January 2002. Firstly, when started European coutries accepted

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    Essay Length: 414 Words / 2 Pages
    Submitted: January 18, 2013 Autor: rasarasa
  • Leadership Styles

    Leadership Styles

    Abstract Various studies have already been conducted in relation to the determination of the effects of leadership styles on organizational performance. More often than not, these studies have pointed out a certain leadership style which has a positive effect on organizational performance. These studies however, focus on the private sectors rather than looking into the members of the public sector wherein the balancing of interests is more complicated. In this sense, the study focuses on

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    Essay Length: 4,824 Words / 20 Pages
    Submitted: January 19, 2013 Autor: anjieeeeemeris
  • The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies

    The Ethical Responsibilities of Marketing Strategies Every business has one main objective, and that is to generate profitable income, after all increasing profits is the driving force behind innovations, inventions and growth. However, this does beg the question as to how money is generated. This has led many to question the marketing strategies that companies utilise, and the ethical standing of their promotions in today’s society. I will be exploring this moral ambiguity, off the

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: January 20, 2013 Autor: kav1234
  • Subway Marketing Strategy

    Subway Marketing Strategy

    1) Industry analysis a. Definition of the industry The industry is the fast food industry (“la restauration rapide”). I would define this industry as a mean of eating food where the aim is to eat quickly and to have the possibility to take away. It is often affordable. The most served food is Burgers, sandwiches, fries, soft drink but also hot dog, pizza, taco or sushi. The turnover of the market increased for 66% in

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: January 21, 2013 Autor: afreujojo
  • Sharp Strategy

    Sharp Strategy

    CASE STUDY Sharp are facing the financial problem with a net loss, as expected, up to Y450 bn this year. It’s not hard to see that the Sharp’s current strategy helps them solve some problem, but it also have some drawbacks that need to be fixed. Current Strategy. To solve funding problem, Sharp was right to mortgage its headquarters building , seek an investment from Hon Hai Precision Industry and extension of loan. Moreover, they

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    Essay Length: 1,033 Words / 5 Pages
    Submitted: January 21, 2013 Autor: bagolti
  • The Leadership Style of Abraham Lincoln

    The Leadership Style of Abraham Lincoln

    The purpose of this paper is to examine the leadership style of Abraham Lincoln, the impacts of his leadership style on these who follow him, and his contribution to the situation of American Civil War. Curiously, with everything that has been written about Abraham Lincoln, little is known about his extraordinary leadership ability. This is perhaps because leadership theory itself is a relatively recent phenomenon. Only in the last ten to fifteen years has the

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    Essay Length: 601 Words / 3 Pages
    Submitted: January 22, 2013 Autor: brucehz
  • Leadership Significance

    Leadership Significance

    The military leadership and political leadership involved in the September 11, 2012 Benghazi attack were most certainly not on the same the page and very much had a lack of communication with each other. There had been multiple requests to the state department for increased security forces even months before the attack. These requests were denied due to lack of efficient intelligence information supporting the request. Without the proper information through intelligence US troops would

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    Essay Length: 455 Words / 2 Pages
    Submitted: January 23, 2013 Autor: kddemarchia
  • Discovering Your Authentic Leadership

    Discovering Your Authentic Leadership

    Discovering your authentic leadership. The article discussed authentic, original, leadership. It explained the importance of discovering one’s own leadership. To do that, the article points that you should be yourself! Do not impersonate another leader. By doing so, people around you will know that you are trying to behave like someone else, which may lead to mistrust. Authentic leaders are usually passionate about their goals. They make sure to always practice their values, lead with

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    Essay Length: 287 Words / 2 Pages
    Submitted: January 26, 2013 Autor: sam90
  • Crafting and Executing Strategy

    Crafting and Executing Strategy

    Assume that you are a business owner or business professional, in a company and industry of your choice, responsible for creating and executing the company's strategic plan. 1. Develop an argument supporting the importance of a strategic plan for the success of the defined business. In today's difficult environment, organizations must deal with a broad range of environmental and market pressures. These stresses include competitive threats, production deadlines, quality control improvements, board development, customer service,

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: January 27, 2013 Autor: moto
  • Three Marketing Strategies

    Three Marketing Strategies

    Three Marketing Strategies Russell Ponder AIU Online   Abstract One of the most challenging things in life is participating in an interview. It is a big challenge to stand out to a potential employer. One of the key things is to research about the company that you are applying to. I will be discussing three different marketing strategies for three different parts. I'll also be talking about the three different marketing opportunities and which ones

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    Essay Length: 662 Words / 3 Pages
    Submitted: January 27, 2013 Autor: thechad1130
  • Market Entry Strategy for Himalya

    Market Entry Strategy for Himalya

    INTRODUCTION The Himalaya Drug Company has been in the market of phtyo-pharmaceuticals for animal healthcare for quite a few years now. As compared to most other organizations which are in the chemical products segment, Himalaya's products are created completely from natural products. They manufacture and export drugs for livestock, poultry, aquaculture, and domestic pets. As of today, the organization is expanding its market share within India and exports to over 82 countries. SITUATIONAL OVERVIEW We

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    Essay Length: 1,914 Words / 8 Pages
    Submitted: January 28, 2013 Autor: Antonio
  • Leadership Self-Assessment

    Leadership Self-Assessment

    Leadership Self-Assessment Team learning has been very instrumental to my personal leadership development whether the experiences were positive or undesirable. Having been both a leader and a follower, the lessons learned out of team work experiences have allowed me to shape my collaboration within a team, capitalize on my strengths and develop on some areas of weakness. Taking the leadership assessment and getting feedback on my leadership skills have been first, reinforcements of my perception

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    Essay Length: 832 Words / 4 Pages
    Submitted: January 28, 2013 Autor: adiall24
  • Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper Upon completing the Multiple Pathways to Learning, I discovered which learning styles are a precise fit of who I am in the way that I learn. The learning styles that describe me the most are the logical-mathematical and interpersonal. I was pleasantly surprised at how well a simple assessment accurately describes who I am in a snapshot. I always had an idea about what my learning style would be but

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    Essay Length: 1,161 Words / 5 Pages
    Submitted: January 28, 2013 Autor: katniss
  • Leadership Case

    Leadership Case

    Leadership The Maricopa County Clerk of Court has many training courses available to promote and train leaders. This paper will define the leadership within the organization of Maricopa County Clerk of Court. The Clerk of Court is the division of the court responsible for housing the public records for Superior Court including civil, criminal, family, probate and justice court case files. Leadership is important for this organization because they process millions of requests a month.

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    Essay Length: 1,602 Words / 7 Pages
    Submitted: January 28, 2013 Autor: hudsonjason
  • Does the Firm Have an Enterprise Resource Planning System If So, How Is It Useful to the Organization’s Strategy?

    Does the Firm Have an Enterprise Resource Planning System If So, How Is It Useful to the Organization’s Strategy?

    Does the firm have an enterprise resource planning system if so, how is it useful to the organization’s strategy? Enterprise resource planning is a system which automates business process of a company. It gets the hold of the functional departments across the organization to improve the information and communication flow. EBay is a firm that uses this system. EBay is the world’s largest online marketplace with more than 100 million active users globally. On this

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    Essay Length: 301 Words / 2 Pages
    Submitted: January 31, 2013 Autor: jonjoematt
  • Egyptair's Strategy

    Egyptair's Strategy

    Table of Contents EXECUTIVE SUMMARY 4 I. OVERVIEW OF THE AIRLINE INDUSTRY 5 A. HISTORY 5 B. FIVE FORCES INDUSTRY ANALYSIS 5 C. CUSTOMER PROFILES AND MAIN COMPETITORS 6 II. COMPANY PROFILE 9 A. COMPANY OVERVIEW 9 B. PESTEL ANALYSIS 10 III. SALES STRATEGY 14 A. INCREASE DISTRIBUTION VIA THE INTERNET AND REDUCE SALES OFFICES 14 B. EMPHASIZE AFTER-SALES SERVICES. 14 C. STAR ALLIANCE MEMBERSHIP. 14 IV. TECHNOLOGY STRATEGY 15 A. INTRODUCTION OF NEW AIRCRAFTS

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: February 2, 2013 Autor: fullpeace
  • What Is Ethical Business and How Far Is It Possible to Be Ethical in a Highly Competitive, Globalised World?

    What Is Ethical Business and How Far Is It Possible to Be Ethical in a Highly Competitive, Globalised World?

    The financial crisis in 2008 is a perfect example of the consequence of businesses behaving unethically. Public perception is that the CEO’s of investment banks were blinded by greed, money and self-enrichment with all the consequences that entailed. Currently, oil prices are breaking new records and the world is in a new crisis. It is argued that capitalism brought wealth to the western world however economists say it is showing its limitations. Straus (2010) states

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    Essay Length: 1,248 Words / 5 Pages
    Submitted: February 3, 2013 Autor: Schievje
  • Financial Strategies Course Objectives

    Financial Strategies Course Objectives

    Pace University Lubin School of Business Financial Analysis & Policy Dr. Raymond H. Lopez FIN 689 Wednesday, 5:30-8:10 pm Spring 2013 Midtown Center, NY CRN#: 20448 914 422 416 rlopez@pace.edu Course Objectives The primary objective of this course is to provide an integrated approach to financial analysis from the perspective of company managements. Financial strategies and their implications for enhancing shareholder value will be analysed using the case method. Students will be able to utilize

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: February 7, 2013 Autor: lxdexixi
  • Organisational Strategy, Organisational Culture and Hrm

    Organisational Strategy, Organisational Culture and Hrm

    Organisational Strategy, Organisational Culture and HRM January 2013 Word Count: 3,300 Task: Analyse and evaluate the relationship between Organisational Strategy, Organisational Culture and HRM. What linkages exist between Strategy, Culture and the management of human resources? What are the key initiatives the HRM function can take in these areas in order to support the achievement of organisational objectives?   The evolution of HR dates back to the employment practises associated with welfare capitalists employers in

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    Essay Length: 3,503 Words / 15 Pages
    Submitted: February 9, 2013 Autor: Gavf
  • Negotiation Strategy and Tactics

    Negotiation Strategy and Tactics

    Negotiation Strategy and Tactics Tutorial (Marilyn and Len exchange) HM 595 (Negotiation Skills) February, 2013 Marilyn and Len exchanges 1. What are the objectives of both parties in the exchange? The objectives of Marilyn and Len are that they want to obtain the effective accounts available to their teams to maximize profit for their company and staff. Marilyn wanted to share the account with Len. Unfortunately, Len wanted to work on account for his team

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    Essay Length: 514 Words / 3 Pages
    Submitted: February 10, 2013 Autor: parijung
  • The Competition of E-Commerce of It Industry in China

    The Competition of E-Commerce of It Industry in China

    My dream job is working with both information technology (IT) and business administration. My undergraduate major is electrical engineering, and I’m also interested in financial activities so I’m pursuing financial engineering major during my graduation. As a result, I think IT consultant is an ideal job for me. First, I have to gain a clear idea of IT consultants’ responsibility. I have consulted some skilled persons who have been worked as IT consultants for several

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    Essay Length: 850 Words / 4 Pages
    Submitted: February 10, 2013 Autor: loriyang1990