Marketing Case Free Term Papers
7,949 Marketing Case Free Papers: 176 - 200 (showing first 1,000 results)
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Marketing Strategy for Citycell Alap
Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and
Rating:Essay Length: 3,196 Words / 13 PagesSubmitted: March 8, 2011 -
Relationship Marketing in Content of Malaysia
Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.
Rating:Essay Length: 704 Words / 3 PagesSubmitted: March 8, 2011 -
Sustainable Development Live Indian Cases - Tata Nano at Singur
The process of Land acquisition has become one of the most common issues in the recent times as a major logjam resulting in project delays, cost over-run, business worries and even abandoning of projects by various companies. Debates, disputes and violence have tarnished most of the governments land acquisition deals for projects by various companies in India. Protests against agricultural land acquisition, unfitting compensation or environmental damage associated with the acquisition are some of the
Rating:Essay Length: 5,753 Words / 24 PagesSubmitted: March 8, 2011 -
Cost of Capital - West Coast Semiconductor Case Study
Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method of estimating its before-tax cost of debt. Currently WCS determines its before-tax cost of debt by using the coupon rate on the most recent long term bond. This historical rate is not a good estimate for the before-tax cost of debt. The WACC is used primarily to make investment decisions, so the cost of new capital will be
Rating:Essay Length: 1,977 Words / 8 PagesSubmitted: March 8, 2011 -
Hewitt Packard - Ceo Fired Case Study
After Hewlett-Packard fired CEO Carly Fiorina, new CEO Mark Hurd found himself in charge of a struggling, dysfunctional corporation. The strategic vision Fiorina had been using to guide the company—"digital, virtual, mobile, personal"—was vague, and no one knew if it was being executed or not. A confusing matrix structure blurred accountability lines and slowed decision making, and the company reward system was so complex that no one knew how performance affected their bonuses. Talented executives
Rating:Essay Length: 512 Words / 3 PagesSubmitted: March 8, 2011 -
Importance of Marketing
Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.
Rating:Essay Length: 1,129 Words / 5 PagesSubmitted: March 8, 2011 -
The Value Relevance of Fair Value Accounting to Market Returns
Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in
Rating:Essay Length: 290 Words / 2 PagesSubmitted: March 8, 2011 -
Starbucks Coffee Product Case Study
Starbucks Product.(Question 1 a,b,c) When you think of Starbucks and what their product is, coffee always is the first thing that comes to mind. Starbuck's core product would ultimately be coffee or coffee beans. There are also many "auxiliary features" and benefits that are offered to consumers at a Starbucks coffeehouse. These features include cold blended drinks, non coffee drinks such as smoothies and frappaccino, pastries, coffee grinders, coffee brewers, and espresso machines. Music that
Rating:Essay Length: 1,615 Words / 7 PagesSubmitted: March 8, 2011 -
Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?
Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in
Rating:Essay Length: 1,433 Words / 6 PagesSubmitted: March 8, 2011 -
Case Analysis on Hoover Dam Construction Video
Comprehend/Summarize Case Situation Man first attempted to tame the 1,400-mile Colorado River in 1901 through the building of a canal system that brought it into lower California in order to develop an agricultural center. This lasted for approximately four years before the canal failed and in 1905 begun a two decade long flooding issue in an area of 150 square miles. Beginning in 1907, people began investigating the possibility of where to build a dam
Rating:Essay Length: 789 Words / 4 PagesSubmitted: March 8, 2011 -
Marketing Management - Youcan Group
Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of
Rating:Essay Length: 793 Words / 4 PagesSubmitted: March 8, 2011 -
B2b Marketing
Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY
Rating:Essay Length: 659 Words / 3 PagesSubmitted: March 8, 2011 -
Marketing Mix
A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is
Rating:Essay Length: 289 Words / 2 PagesSubmitted: March 8, 2011 -
Nestle Malaysia Marketing Strategy
Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18 Introduction In this research work the
Rating:Essay Length: 4,332 Words / 18 PagesSubmitted: March 8, 2011 -
Nut Island Case - the Alternatives
GENERATE ALTERNATIVES The alternatives to the Nut Island case would be to reverse the affects of the five stages before they even took place. The solutions would consist of measures that would essentially avoid the Nut Island effect. That brings up the notion to ask what alternatives are their? Levy (2001) stated, (1) The first step is to install performance measures and reward structures tied to both internal operations and companywide goals. (2) Senior management
Rating:Essay Length: 283 Words / 2 PagesSubmitted: March 8, 2011 -
Trends in Server Market - Smaller Drivers Way into Servers
Smaller drivers way into servers SAS 2.5 inch drives are finding their way into servers for both high performance as well as higher capacity. The Seagate Constellation is one example of a small form factor that offers 1 Tb of space. "Despite declarations that the hard disk drive is dead, what is alive is the industry's evolving movement towards small form factor 2.5 inch fast SAS as well as high-capacity SAS drives complimented by some
Rating:Essay Length: 316 Words / 2 PagesSubmitted: March 8, 2011 -
Marketing Research - Diet Pepsi
Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar.[1] Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potassium (32 mg/355 ml)[citation needed]. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present. In some European countries, Diet Pepsi is known as Pepsi Light. This
Rating:Essay Length: 284 Words / 2 PagesSubmitted: March 8, 2011 -
Rendell Company Study Case (indonesian)
Laporan Eksekutif SummaryThis akan memberi kita perspektif yang jelas seperti apa struktur organisasi yang optimal yang sesuai Rendell Perusahaan ditambah beberapa sistem kontrol tambahan dalam mencapai tujuan utama perusahaan. Kami juga akan menangani peran, fungsi dan tanggung jawab pengontrol dalam suatu organisasi. Kasus ini membawa kita ke dalam Perusahaan Rendell yang saat ini mengalami masalah antara pengontrol perusahaan dan divisi controller. Kami menilai keuntungan dan kerugian dari struktur organisasi Martex apakah dapat diterapkan dan dilaksanakan
Rating:Essay Length: 826 Words / 4 PagesSubmitted: March 8, 2011 -
Mkt Cooperation Case
Problem define: The main problem of this case is that the CEO is having trouble to formulate a strategy in response to the sales slump and to find a way for implementing the correct measurement. Decisions regarding market research and its internal quality control, co-branding, offering discounts and product improvement strategy has to be taken into considerations so as to ensure a positive response in the future. These following issues should be addressed before getting
Rating:Essay Length: 904 Words / 4 PagesSubmitted: March 8, 2011 -
Yahoo! Inc Case Study
Yahoo! Inc. (YHOO) 701 First Ave. Sunnyvale, California 94089-1019 United States Tel: (408) 731-3300 Fax: (408)731-3301 ________________________________________ Business Services: Internet search engine, audio and video streaming, store hosting and management, and Web site tools and services. Variant Names Four11 Corp. - Merger Viaweb Inc. - Merger 1998/06/01 HYPERparallel Inc. - Merger 1998/12/01 Launch Media Inc. - Acquisition 2001/06/27 Broadcast.com Inc. - Merger 1999/07/31 GeoCities - Merger DialPad Communications Inc. - Merger HotJobs Software - Merger
Rating:Essay Length: 3,064 Words / 13 PagesSubmitted: March 8, 2011 -
Marketing - Hera Ltd - a Singapore-Based Company
1. EXECUTIVE SUMMARY HERA Ltd is a Singapore-based company that will be carrying a new line of baby and toddler shoes, PreschooliansTM, in the Singapore market. The company has obtained exclusive distribution rights from the US owners of PreschooliansTM to sell the product in Singapore. With that, HERA Ltd has decided to be both a distributor and a retailer in the local market. At present, PreschooliansTM shoes are only available via the PreschooliansTM website as
Rating:Essay Length: 7,483 Words / 30 PagesSubmitted: March 8, 2011 -
Garners Platoon Mental Health Care Mini Case
MINI CASE P. 105-106 Garners Platoon Mental Health Care, Inc. Liquidity Ratios The liquidity ratios of the firm are slightly below the industry averages. This is due to inventory and accounts receivable making up a significantly larger portion of the current assets than cash and marketable securities. This may be indicative of a problem with inventory management and/or collection on accounts. Asset Management Ratios With this company the inventory management ratios further indicate that there
Rating:Essay Length: 1,014 Words / 5 PagesSubmitted: March 8, 2011 -
Ryka Inc Case Study
Introduction. Ryka, Inc. is one of the highly specialized companies in the competitive athletic footwear industry. What sets the company apart from others in its class is the fact that Ryka designs, develops, and markets athletic footwear just for women. The company was originally founded in 1986 as ABE Corporation. In 1987 it changed its name to Ryka. Sheri Poe was the first CEO of Ryka. She also served as an outstanding spokeswoman for the
Rating:Essay Length: 1,888 Words / 8 PagesSubmitted: March 8, 2011 -
Corporate Finance Padgett Paper Company Case Study
Padgett Paper Products Company Question 1. Industry Analysis Padgett Paper, a publicly traded OTC company, sells stationary products such as notebooks and filler paper. a) High Cost of Materials - The paper industry relied on raw material prices like paper, which rose to more than 50% since 1994. b) Lower Profit Margins - With the increase in costs, smaller companies were not able to sustain their profit margins. These small companies were bought out or
Rating:Essay Length: 1,381 Words / 6 PagesSubmitted: March 8, 2011 -
Marketing Department
Marketing Department is a department to help a firm or company to meet the marketing process, an exchange process, which means the firm offer their products and services to the customers and then the customers give the payment to the firm. It is also a bridge to help the firm or company to identify and anticipate what the market (customer) needs and wants, one of the main departments which help profit-making. A Marketing Department would
Rating:Essay Length: 1,249 Words / 5 PagesSubmitted: March 8, 2011