Marketing Case Free Term Papers
7,949 Marketing Case Free Papers: 101 - 125 (showing first 1,000 results)
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Scotch Whisky Case Study - Localizing Advertising Campaigns in Emerging Markets
Scotch Whisky Case Study Localizing Advertising Campaigns in Emerging Markets: Diageo, Pernod Ricard and other marketers of global spirits brands are localizing advertising campaigns in emerging markets. This is because, as mentioned in the case, "different messages are needed to reflect different environments" (Keegan & Green, 2013). When these global spirits brands are localized they can focus on how that particular audience will perceive the key message being communicated to them. Target markets in emerging
Rating:Essay Length: 1,144 Words / 5 PagesSubmitted: November 23, 2013 -
Kudler Fine Foods Marketing Research Case
Marketing Research University of Phoenix MKT/421 Marketing Research Kudler Fine Foods is a specialty upscale food store located in the San Diego metropolitan area. Kudler Fine Foods was founded in 1998 by Kathy Kudler in La Jolla, California. The company was such a success that in 2000 a second store opened in Del Mar and a third store opened in Encinitas. Each store offers a wide variety of quality foods imported from around the
Rating:Essay Length: 1,093 Words / 5 PagesSubmitted: February 2, 2015 -
Marketing Myopia Case
Marketing Myopia Submitted to Dr. Shiv K. Gupta by Faisal Ahmed In partial fulfillment of course requirement for MBA: 630 Marketing Management and Planning The University of Findlay 01/21/2015 According to Theodore Levitt, industries can improve its opportunities and growth by making customer oriented management rather than product oriented management. Shortsighted management is the main reason behind slower growth of industries. Author gave the example of dry cleaning, electric utilities, grocery stores, rail road industry,
Rating:Essay Length: 289 Words / 2 PagesSubmitted: February 13, 2015 -
Differentiating Between Market Structures Case
ELASTICITY PAPER Elasticity Paper John Kellum, Richard Powell, Sarah Ricard, Fred B. Whitty ECO/365 February 12, 2015 Robert d' Alessio ________________ Elasticity of demand can be measured by the rate of responsiveness to the level of commodity to changes. Primary factors that affect demand are such as price of items and income changes. Elasticity of supply can be measured to the level of which the quantity of the commodity responds to changes in factors such
Rating:Essay Length: 868 Words / 4 PagesSubmitted: February 23, 2015 -
Sale Marketing Wendy's Case Annalysis
A Marketing plan Taco Taxi Nixon Chen Sales and Marketing for Travel Industry (ICTM 311) Somsakol Tantichinda 5280860 Chatdaporn Sirimanoonphan 5480035 Sukrit Anantanasuwong 5480428 Neeranuch Srathongsang 5480537 Kitpipat Panjarat 5480665 Siriporn Kittiphichai 5480722 Mahidol University International College Contents Introduction (history of Wendy’s company) 3 Executive Summary 4-5 SWOT analysis 5-8 Target Market 9-10 Competitors 10-14 Marketing Positioning 15-17 Marketing mix products 17-18 price 19-35 place 37-40 physical existence 41-42 promotion 43-45 Introduction In 1969, Dave
Rating:Essay Length: 8,220 Words / 33 PagesSubmitted: March 26, 2015 -
Marketing Mix Case
Over the past few decades, a considerable number of studies have been made on marketing mix. The term of marketing mix was created by Neil Borden in 1964. It is a list of the important elements or ingredients that make up marketing programme; it is also a list of the forces that bear on the marketing operation of a firm and to which the marketing manager must adjust in his search for a mix or
Rating:Essay Length: 2,312 Words / 10 PagesSubmitted: April 17, 2015 -
Differentiating Between Market Structures Case
Differentiating Between Market Structures Differentiating Between Market Structures John Ryder ECO/365 7/21/2014 Jong Yi ________________ Differentiating Between Market Structures It is important to understand how supply and demand is affected by common resources, private and public goods, and monopolies in order to know the difference between market structures. Labor market equilibrium is established when directly affected by these structures. This type of market structure is shown by many different organizations, which labor supply and demand
Rating:Essay Length: 1,471 Words / 6 PagesSubmitted: May 4, 2015 -
Marketing Principles Case
Cover page Subject: Marketing Principles Program/Intake: FTDipBA21 Name: Liu yuwei(CT0213500) Yang shaojiaying(CT0213954) Lu yucheng(CT0205824) Ruan genxian(CT0204131 ) Date: April 2nd, 2015 Company: Singapore Airline Singapore Introduction Singapore airline is one of the largest airline company in the world, Singapore Airlines has been founded in 1972, offering the high standards of services that customers have come to anticipate of us, and become the most popular airline company in the world. The purpose of this report is
Rating:Essay Length: 3,526 Words / 15 PagesSubmitted: May 19, 2015 -
Marketing Strategy Case
MARKETING STRATEGY Brochure The Brochure of Sweet delight contains the information about the product. We made a brochure to market the product by showing the product itself. Giving the details about where it’s to be found and other kinds of promoting the product. We also put the variants to promote the different flavors that we have. To make it more attractive to the market we put some tagline to show that we are committed to
Rating:Essay Length: 475 Words / 2 PagesSubmitted: September 13, 2015 -
Marketing Management - Blue Turtle Clothing Company Case Study
Marketing Management COMM 2035 Module 10 Blue Turtle Clothing Company Case Study ________________ Executive Summary Carlie Melcher is owner of Blue Turtle Clothing Company (BTC), which began operations in May, 2003 with the opening of a seasonal clothing and accessories store in Sauble Beach, ON. BTC sold women’s casual and athletic clothing along with complementary products such as children’s clothing, accessories and emu oil. In addition to the store BTC distributed its clothing through two
Rating:Essay Length: 8,198 Words / 33 PagesSubmitted: September 16, 2015 -
Google Case Study Marketing
Name: Madjeukou Teukeu Class: HRA Case: Google 1. Why did google change their selection process? How was the selection process changed? According to the case study, it has been proven that goggle changed their selection process for a couple of reasons. To begin with they switch their selection process because to accomplish their goals, to hire well rounded candidates who demonstrated abilities in the leadership, team work, and others not just those who did well
Rating:Essay Length: 441 Words / 2 PagesSubmitted: September 17, 2015 -
Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.
“Shall we Line” – Case report written by范玉碧-楊喬誌-黃子玲-金茶怡 1. Overview about Line Line is a free messaging application which was introduced in June 2011. After 4 years, Line has owned 211 million users who active monthly, focusing in main markets such as Japan, Taiwan, Thailand, Indonesia and Spain. There are some milestones in its development which is described in following table: Time Event Details 2011 June Line started Free Message APP 2011 October Added voice
Rating:Essay Length: 1,228 Words / 5 PagesSubmitted: October 19, 2015 -
Cases for Practice - Marketing Colour – an Asian Paints Case Study
Cases for Practice Marketing Colour – An Asian Paints case study Paint Industry Paint product category is peculiar in many ways. Repainting frequency of 4 – 5 years and high cost of painting a home are the traits of a consumer durable category. However, requirement of a strong distribution system and lower consumer involvement are the traits of FMCG category. Consumers buy paint in containers whereas what they actually need a ‘painted surface’. In a
Rating:Essay Length: 2,274 Words / 10 PagesSubmitted: October 31, 2015 -
Mktg 605 - Patagonia Team Case - Opportunity Analysis: Understanding Market Opportunities
Marketing Strategy MKTG 605 Towson / UB MBA Program Fall, 2015 Team Case Analysis Opportunity Analysis: Understanding Market Opportunities Case: Patagonia 1. Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position? To understand better any problem, we need to look deeply into it and try to reply on four main questions: who, when, what and why? WHO and WHAT? Patagonia is well known company in the high-end outdoor apparel industry
Rating:Essay Length: 1,787 Words / 8 PagesSubmitted: November 8, 2015 -
Case Analysis of Zappos.Com - Emerging Technology Marketing
EMERGING TECHNOLOGY MARKETING Case analysis of Zappos.com Presented by the team of Divya Sachdeva, Johann Matthai, Ilana Taxman Mendoza, Udayan Goswami Jm2526@cornell.edu Idt4@cornell.edu Ds2254@cornell.edu Ug356@cornell.edu 1. What are Zappos’ core competencies which provide them competitive advantage? How sustainable[a] are they? What role does corporate culture play in these questions[b]? As elucidated in the articles prescribed as essential reading for the case, a core competency is not an internal assessment of which activities a company performs
Rating:Essay Length: 1,630 Words / 7 PagesSubmitted: December 6, 2015 -
A Marketer’s Fallacy: A Case of Ekhanei
A marketer’s fallacy: A case of ekhanei.com The rapid proliferation of mobile phones throughout these markets, along with increasingly affordable services, created a large opportunity to take the benefits of such applications to the Base of the Pyramid (BoP) segment in these markets, through e-commerce websites. This article considers the case of Ekhanei.com. As the first e-commerce portal in Bangladesh, Ekhanei.com is not living up to its promising gains in the early years of its
Rating:Essay Length: 2,465 Words / 10 PagesSubmitted: December 9, 2015 -
Strategic Marketing - Wilkinson's Case
A C1.1 "Strategic marketing planning is simply a logical sequence and series of activities leading to the setting of Marketing Objectives and the formulation of plans for achieving them" Malcolm McDonald In other words, strategic marketing plan is the way, roadmap ,plan you put to achieve your pre-set , measurable, Corporate goals and objectives; it is a long term plan from three to five years. The strategic plan should tell you where your organization is
Rating:Essay Length: 6,169 Words / 25 PagesSubmitted: December 28, 2015 -
Marketing Strategy Case - Calyx Corolla
There are three types of customers Calyx & Corolla currently or potentially can pursue. First, individual customers, second, corporate customers and last is a mix of these two – potential group of individual customers within a corporate. Currently, 70% of revenues of Calyx & Corolla were derived directly from the catalog that the company distributed monthly, while 20% were derived from corporate clients and promotional “tie-ins”. And remaining 10% was from outgoing telemarketing to previous
Rating:Essay Length: 654 Words / 3 PagesSubmitted: January 4, 2016 -
Social Media Case - Marketing Management
Marketing Management | Social Media Assignment Malcolm Badding Jessica Gressa Abhinav Gupta Luke Kang Chinmayee Tambe [Introduction] To understand which metrics are the most effective at explaining the process of becoming a Twitter follower or at aiding the understanding of customer behavior in social media, we considered the purchase funnel that is used for explaining the purchase process of customers. Although payment is not involved in following on Twitter, it is assumed that all social
Rating:Essay Length: 1,491 Words / 6 PagesSubmitted: February 3, 2016 -
Marketing - Eastman Case
Eastman: Tennessee Tritans Play In The Blender Market Kenan-Flagler Business School ANTRA CHOWDHURY Marketing 741 SECTION 9:30am Executive Summary Considering the value-based pricing method, the value ceiling per pound of Tritan has been derived as $29.25, which would account for about 95% margin per pound of pellet for Eastman. Eastman’s deal with MegaTec would be the first test for the copolyester, Tritan in the blender market. Thus, the price of Tritan per pound should be
Rating:Essay Length: 1,345 Words / 6 PagesSubmitted: February 10, 2016 -
Amazon Case for International Marketing
Shuzhe Zhang MKTG7031 2/5/2016 Amazon Case Questions Individual Case Assignment 1. Did Amazon make good choices in its strategy for entering emerging markets? Comment on the locations (countries), entry mode, and timing. India: Although Amazon faced many challenges and difficulties when entering Indian E-commerce market, such as the FDI legal restrictions, non-standardized system of Indian retailers. In terms of transportation infrastructure, many of India’s roads were in poor condition and overly congested. But I have
Rating:Essay Length: 1,512 Words / 7 PagesSubmitted: February 27, 2016 -
E-Marketing Dji Case Study
IDS 518 E-Marketing DJI CASE STUDY Ritvik Raj Srivastava UIN: 652594939 1.a. Describe the "Customer Experience" that DJI’s Frank Wang Tao wanted DJI’s products to deliver in 2009 (when DJI chose to develop quad-copters). What were the key features and problems that Frank faced in delivering this customer experience? What factors needed to be considered in developing the first generation of DJI products in a start up company? What motivated Frank to shift from helicopter
Rating:Essay Length: 9,327 Words / 38 PagesSubmitted: March 3, 2016 -
International Marketing Strategy Case Study – Azz Foods Azz
NTERNATIONAL MARKETING STRATEGY CASE STUDY – AZZ FOODS AZZ Foods are manufactured by AZZ Food Industries Sdn Bhd (private limited company) in Malaysia. The company was formed in 1980 to produce a range of ready prepared meals for a local market that was becoming more aware of, and favourably disposed towards, convenience foods. All AZZ Foods then and today are of authentic Asian culture – but with some major differences: 1. They are pre-packed ready
Rating:Essay Length: 977 Words / 4 PagesSubmitted: April 7, 2016 -
Marketing Strategies of German Automotive Industry with Case Studies Audi and Volkswagen
COLOGNE BUSINESS SCHOOL (CBS) Marketing Strategies of German Automotive Industry With case studies Audi and Volkswagen Term paper for Scientific Working Winter semester 2014/15 Lecturer Name: Mrs. Dafna Graf Ankit Jain B.A. International Business Student number: 1145500030 Table of Contents 1. Introduction 1 2. Marketing 1 2.1 Marketing Definition 1 2.2 Developing Marketing strategy to create customers 1 1. Marketing mix 2 1. Aspects that makes German Automotive brands successful in India 2 3.1 Marketing
Rating:Essay Length: 2,708 Words / 11 PagesSubmitted: May 1, 2016 -
Discussion of Mountain the Mountain View Assisted Living Case Demonstrated Key Strategy Considerations of a Unique Market.
The Mountain View Assisted Living case demonstrated key strategy considerations of a unique market. Strengths: James decided he was going to build a sixteen or fewer residents facility, which would allow him to build in a residential area. He felt a smaller facility would have the feel of more like home then something bigger. This would also make the residents more comfortable and welcoming to people when making the transition from their home to Mountain
Rating:Essay Length: 617 Words / 3 PagesSubmitted: May 6, 2016