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Last update: May 10, 2016
  • What Is Porter Strategy

    What Is Porter Strategy

    Many companies do not have a strategy primarily due to the belief that continuous benchmarking would improve operational effectiveness and eventually, position them at competitive advantage. In his essay, Michael Porter believed otherwise. He warned against generic strategies and competitive convergence. He also described the need for strategic positioning to achieve competitive advantage and its sustainability. He introduced three principles underpinning strategic positioning that includes the creation of valuable position, trade-offs and fit on a

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    Essay Length: 922 Words / 4 Pages
    Submitted: April 6, 2016 Autor: DouglasDan
  • International Marketing Strategy Case Study – Azz Foods Azz

    International Marketing Strategy Case Study – Azz Foods Azz

    NTERNATIONAL MARKETING STRATEGY CASE STUDY – AZZ FOODS AZZ Foods are manufactured by AZZ Food Industries Sdn Bhd (private limited company) in Malaysia. The company was formed in 1980 to produce a range of ready prepared meals for a local market that was becoming more aware of, and favourably disposed towards, convenience foods. All AZZ Foods then and today are of authentic Asian culture – but with some major differences: 1. They are pre-packed ready

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    Essay Length: 977 Words / 4 Pages
    Submitted: April 7, 2016 Autor: Mango.123
  • Economic Foundations of Strategy

    Economic Foundations of Strategy

    Economic Foundations of Strategy - Assignment 1. Consider your current work situation (or some prior one if it is more relevant). In the context of that situation, answer the following questions to the best of your ability: a. Identify what you believe are fixed costs of operating the business and what costs are variable. All the costs faced by firms can be broken into two main categories: fixed costs and variable costs. Fixed costs are

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    Essay Length: 704 Words / 3 Pages
    Submitted: April 7, 2016 Autor: ajta09
  • Price Restructuring

    Price Restructuring

    To: Governing Board of Signature Theater From: Jennie Greer, Director of Theatre Advancement Subject: Price restructuring Date: 08-09-2008 I am writing to discuss future pricing strategies that will enable us to continue in our mission to provide access to a diverse range of theatregoers, while maintaining our reputation as a high quality off-Broadway house. Since its foundation in 1991, Signature Theatre Company has been an important icon on the New York cultural scene. We exist

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    Essay Length: 393 Words / 2 Pages
    Submitted: April 7, 2016 Autor: gerihali
  • Pricing Recommendation for Metabical

    Pricing Recommendation for Metabical

    Pricing Recommendation for Metabical (The calculation table presented on the third page) First, let me explain about Metabical’s targeted segment. In my point of view, the ideal customer for Metabical is an ‘educated female’, with 35-65 of age with BMI between 25-30 and a health conscious people who are serious about losing weight. Metabical focused on 10% of the total of the population who were comfortable using drugs to loose weight. It also concentrates on

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    Essay Length: 737 Words / 3 Pages
    Submitted: April 9, 2016 Autor: paramithaaa
  • Mkt 362 Pricing

    Mkt 362 Pricing

    NAME: CHAN CHEE KIAT STUDENT ID: K1511358 COURSE TITLE: MKT 362 PRICING ASSIGNMENT NO: END OF COURSE ASSIGNMENT Question 1a) With the $140 million investment into the attraction and an expected span of around 20 years for the attraction based on assumption, it would mean that over 7,300 days, Straco Corp. would need Singapore Flyer to earn an average of $19,178 daily just for the fixed cost to breakeven. If we were to include the

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    Essay Length: 3,081 Words / 13 Pages
    Submitted: April 10, 2016 Autor: niq1991
  • E-Pricing Plan & Analysis

    E-Pricing Plan & Analysis

    4.0 E-Pricing Plan & Analysis 4.1 Current price setting of the selected product 4.1.1 Factors influencing the current price of the selected product Before pricing strategy is set, a company must analyze the internal factors and external influences decisions. The internal factors consist of marketing objectives, marketing mix strategies, cost and organizational considerations. While external factors also is made up of market conditions and demand, competition and other environmental factors. There are two (2) things

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    Essay Length: 1,663 Words / 7 Pages
    Submitted: April 11, 2016 Autor: IMA ALWA
  • Marketing Strategy

    Marketing Strategy

    Primary goal for project: ● Increase awareness & consumption of current artists’ music in the US ● Attract musicians Secondary goals for project: ● Increase fandom among Colombians ● Through increasing awareness of the brand in the US, eventually reach musicians in the US 1)Look into market sizing: merengue, salsa, reggaeton In the year 2004, 2.1 million non hispanic listeners of latin music, assuming consistent population growth, you would be looking at about 3 million

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    Essay Length: 569 Words / 3 Pages
    Submitted: April 11, 2016 Autor: simnbagm
  • Differentiation Strategy

    Differentiation Strategy

    Differentiation strategy Differentiation strategy is performing through produce unique products or have differentiated element to satisfy the needs or preferences of customers. This strategy gives competitive advantage to small companies to compete with large companies. Pescinill Pty Ltd may use this strategy to have differentiated products to stand out from competitors. One example is from Apple. Apple is try to increase the profit for its products through differentiation strategy, which mainly on the unique product

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    Essay Length: 870 Words / 4 Pages
    Submitted: April 13, 2016 Autor: Yuying Zhu
  • A Trading Strategy Based on the Lead–lag Relationship Between the Spot Index and Futures Contract for the Csi 300

    A Trading Strategy Based on the Lead–lag Relationship Between the Spot Index and Futures Contract for the Csi 300

    A Trading Strategy Based on the Lead–Lag Relationship Between the CSI 300 Index and Futures -Xianrao Zhu 1. Introduction As we know that there is a relationship between the futures price and underlying asset: Also stock index such as S&P 500 and CSI 300 and index future should follow this rule. Otherwise there will be arbitrage opportunity. Abhyankar’s (1998) finding of a lead-lag relationship between FTSE 100 spot and futures of 5 to 20 minutes.

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: April 13, 2016 Autor: zhuxianrao
  • Dfa’s Research-Based Strategies and Potential

    Dfa’s Research-Based Strategies and Potential

    DFA’s Research-Based Strategies and Potential When analyzing DFA, we must first determine DFA’s business strategy and core beliefs. DFA’s business strategy is based off its belief in efficient markets and sound academic research. Even with a passive strategy, knowledgeable traders can create profit for DFA and its clients. DFA specializes in investing in smaller stocks and managing investments for large institutions. Its strategy focuses on the “importance of diversification, low turnover, and low transaction costs”

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    Essay Length: 1,501 Words / 7 Pages
    Submitted: April 13, 2016 Autor: BKTHEGREAT
  • Events Management - Which Strategy to Adopt When You Can’t Be the Cheapest and the Best?

    Events Management - Which Strategy to Adopt When You Can’t Be the Cheapest and the Best?

    Which strategy to adopt when you can’t be the cheapest and the best? As Events Management has grown into a fiercely competitive and complex industry, building competitive advantage and differentiate from other market players is crucial for business survival, development and growth. In such a context the following question arises naturally: which are the strategies that event managers can implement to create competitive advantage? More than three decades have passed since a young associate professor

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    Essay Length: 678 Words / 3 Pages
    Submitted: April 16, 2016 Autor: elisa567
  • McBride Financial Service Market Strategy Plan

    McBride Financial Service Market Strategy Plan

    McBride Financial Service Marketing Plan Strategy McBride, a low cost mortgage company, wants to expand their services in Idaho, Montana, Wyoming, North Dakota, and South Dakota, using advanced technology. Their services geared toward conventional, VA, and FHA loans for purchasing and refinancing homes. McBride’s targeted clientele are retirees, professionals, individuals, and families who want to purchase primary, secondary residents, and recreational properties (Apollo Group Inc., 2013). McBride recognizes using the Internet they can build customer

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    Essay Length: 978 Words / 4 Pages
    Submitted: April 17, 2016 Autor: missacademic
  • Supply Chain Strategy and Project Plan

    Supply Chain Strategy and Project Plan

    Supply Chain Strategy and Project Plan Supply Chain Strategy and Project Plan ISCOM/305 * Summarize your sourcing plan and your rationale to include international suppliers. Sourcing refers to the source of supply, the process of buying supply from suppliers to facilitate your business process. Sourcing also describe as a recruitment process that involve suppliers compete for a contract for a business or an organization to purchase supply solely from them or it could be an

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    Essay Length: 429 Words / 2 Pages
    Submitted: April 18, 2016 Autor: biwidjy
  • Newton Public School - New Purchasing Activity and Strategies

    Newton Public School - New Purchasing Activity and Strategies

    Case Study Newton Valley Public Schools ________________ Table of Contents * Executive Summary 3 * Issue Identification 4 * Environment and Root Cause Analysis 5 * Alternatives and Options 6 * Recommendations and implementation 8 * Monitor and Control 9 Executive Summary The following report will describe a new purchasing activity and strategies at Newton Valey Public Schools Organization. Throughout the report I will provide a description of every strategy that was executed by NVPS

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: April 18, 2016 Autor: Gleb Baraban
  • Strategy and Planning Paper Mgt 521

    Strategy and Planning Paper Mgt 521

    STRATEGY AND PLANNING PAPER Strategy and Planning Paper MGT/521 ________________ Strategy and Planning Paper For an organization to be successful, it would be prudent to adopt a planning and strategic management plan that would, providing direction, encouraging new ideas, and developing a sustainable competitive advantage. In addition, three types of goals and different types of planning will be discussed along with the elements involved to create an effective strategy. There are three types of goals,

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    Essay Length: 797 Words / 4 Pages
    Submitted: April 19, 2016 Autor: cheepoldman
  • Fairwood Strategy Formulation

    Fairwood Strategy Formulation

    Strategy Formulation 1. Grand Strategy (Growth Strategy) Fairwood is seeking opportunity to grow by rebranding themselves as a vibrant, energetic and trendy restaurant, introducing new and unique menu and services to meet changing customer tastes and needs, operating food processing plant for effective cost control and maintaining consistent food quality, penetrating into Mainland China market through strategic alliance with local partners. All these strategies clearly demonstrate that Fairwood is looking for a growth to expand

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    Essay Length: 631 Words / 3 Pages
    Submitted: April 20, 2016 Autor: Leon Chen
  • Strategy Formulation

    Strategy Formulation

    Strategy Formulation 1. Grand Strategy (Growth Strategy) Fairwood is seeking opportunity to grow by rebranding themselves as a vibrant, energetic and trendy restaurant, introducing new and unique menu and services to meet changing customer tastes and needs, operating food processing plant for effective cost control and maintaining consistent food quality, penetrating into Mainland China market through strategic alliance with local partners. All these strategies clearly demonstrate that Fairwood is looking for a growth to expand

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    Essay Length: 631 Words / 3 Pages
    Submitted: April 20, 2016 Autor: Leon Chen
  • Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

    Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

    Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug MKTG6200 3/14/2016 Northeastern University Sindu Priya Bhupathi Raju ________________ The CSP (Cambridge Sciences Pharmaceuticals) is an international healthcare company has developed a new drug, Metabical. This is first FDA approved prescriptive drug that targeted the individuals who are suffering with overweight. Also, has very fewer side affects compared to the other weight loss drugs in the market. The current challenge before Barbara Printup is

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: April 21, 2016 Autor: Sindhupbh
  • Epic Cycles Adwords Strategy

    Epic Cycles Adwords Strategy

    The objective of our AdWords strategy is based on the long and short term business objectives of Epic Cycles. The management of Epic Cycles wants the store to be known in a manner that it is a part of their ‘consideration set’ when they are looking for bicycles. Therefore, our primary goal is to generate awareness about the store, its product offerings and its services, in a way that it is perceived as a high

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    Essay Length: 591 Words / 3 Pages
    Submitted: April 21, 2016 Autor: Selena Chen
  • Strategies to Retain Employees for the Hudson Company

    Strategies to Retain Employees for the Hudson Company

    ________________ STRATEGIES TO RETAIN EMPLOYEES FOR THE HUDSON COMPANY Prepared for: Judy Brown, Director Human Resources The Hudson Company 6585 South Capitol Street Dayton, OH 45326 Prepared by: , Research Manager Administrative Consultants, Inc. 7895 State Avenue Dayton, OH 45326 April 14, 2014 April 14, 2014 Ms. Judy Brown Human Resources Director The Hudson Company 6585 South Capitol Street Dayton, OH 45326 Dear Ms. Brown: Enclosed you will find the research report conducted on strategies

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    Essay Length: 2,567 Words / 11 Pages
    Submitted: April 23, 2016 Autor: shannan88
  • Why Is the Price of Alcohols in Clubs More Expensive Than in General Shops?

    Why Is the Price of Alcohols in Clubs More Expensive Than in General Shops?

    Task A: 500 Words applied Economics Task Question: Why is the price of alcohols in clubs more expensive than in general shops? Clubs and General Shops have the same alcohol products; however, the prices are different. If they both supply the same goods, why do general shops sell much cheaper than clubs? The reasons are first of all, there is only one supplier in club. Second, the source of profitable for shop is greater than

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    Essay Length: 503 Words / 3 Pages
    Submitted: April 25, 2016 Autor: Nei_Nei
  • What Is Your Diagnosis of the Strategy and Organization Design at Rondell? How Well Does Rondell’s Strategic Orientation Fit with Its External Environment?

    What Is Your Diagnosis of the Strategy and Organization Design at Rondell? How Well Does Rondell’s Strategic Orientation Fit with Its External Environment?

    The GLOBAL MOBILE CORPORATION CASE COMPANY HISTORY Global Mobile Corporation has traced its lineage through several generations of electronics technology. Its original founder, Bob Murray, launched the firm in 1960 as Global Electronics & Equipment Co. to manufacture several electronic testing devices he had invented as an engineering faculty member at a large university. The firm entered into manufacturing communications equipment in 1980. The company entered the mobile phone market in the mid-to-late 1980s and

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    Essay Length: 5,498 Words / 22 Pages
    Submitted: April 30, 2016 Autor: merapelo
  • Why Is It Important for Entrepreneurs to Articulate & Clarify Clear Goals, Set a Sound Strategy and Have a Plan That Is Executable?

    Why Is It Important for Entrepreneurs to Articulate & Clarify Clear Goals, Set a Sound Strategy and Have a Plan That Is Executable?

    Why is it important for entrepreneurs to articulate & clarify clear goals, set a sound strategy and have a plan that is executable? Entrepreneurs must address three important aspects before starting a new venture. They should have clearly defined goals, a sound strategy and should check the feasibility whether the plan is executable or not. If entrepreneurs have clear goals they will be passionate about them, which greatly enhances their chances to succeed. The next

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    Essay Length: 1,221 Words / 5 Pages
    Submitted: April 30, 2016 Autor: nishant09
  • Global Management Information System Strategy

    Global Management Information System Strategy

    Global Management Information System Global Management Information System Strategy [Student’s Name] [Course Title] [Professor Name] [Date of Submission] Table of Contents 1.0 Activity Log 2.0 Transmission Letter 3.0 EXECUTIVE SUMMARY 4.0 INNOVATION: e-Mobile Supermarket 4.1 Innovation: The e-Mobile Supermarket 4.1.1. Products 4.1.2. Services 4.2 Statement of the Problem 4.3 Competitors 4.3.1 Wal-Mart Stores, Inc. 4.3.2. Costco Wholesale Corporation 4.3.3. Target Corporation 4.4 Significance of the Innovation 4.4.1. _ Small-scale and Medium-scale Supermarket Operators 4.4.2. _

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    Essay Length: 4,972 Words / 20 Pages
    Submitted: April 30, 2016 Autor: Ako Writer