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Last update: May 10, 2016
  • Recruitment & Selection Strategy Landslide Limousines

    Recruitment & Selection Strategy Landslide Limousines

    Recruitment and Selection Strategy Recommendations for Landslide Limousines HRM 531 February 26, 2015 ________________ Recruitment and Selection Strategy Recommendations for Landslide Limousines Atwood and Allen Consulting is assisting Mr. Bradley Stonefield with human resources practices in the startup of his first-class limousine transportation company, Landslide Limousines. Mr. Stonefield has received information on employment law, compensation and benefits, performance management and employee training. His last request is for recruitment and selection strategies. Atwood and Allen has

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    Essay Length: 2,044 Words / 9 Pages
    Submitted: December 10, 2015 Autor: Danelle Unger
  • Innovative Marketing Strategies by Startups

    Innovative Marketing Strategies by Startups

    Innovative Marketing Strategies by Startups “Let’s start a startup!” In today’s age of entrepreneurship, these words are on every business student’s mind. The new wave of ideas and innovations along with the flood of investors are redefining how business is done. So how are these novel ideas and innovations taking shape and how are they getting phenomenal funding? Does the future of these startups depend only on the idea, or is it also dependent on

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    Essay Length: 630 Words / 3 Pages
    Submitted: December 12, 2015 Autor: Tripti Gupta
  • Samrayco Aviation Marketing Strategy

    Samrayco Aviation Marketing Strategy

    Marketing Plan Management 311 October 4, 2014 Embry Riddle University Samrayco Brian S. Middleton Executive Summary Samrayco Aviation is a start-up company creating interior equipment and furnishings for corporate and general aircraft operators. Samrayco Aviation will design thoughtful, complete, and cost-effective interior solutions and sub-contract limited manufacturing to outside vendors. Samrayco Aviation has identified, and is working to complete, four objectives that will assist them on their path to profitability. The first objective is to

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    Essay Length: 1,299 Words / 6 Pages
    Submitted: December 17, 2015 Autor: Brian Middleton
  • Hypertek Company Limited Marketing Strategy Assignment

    Hypertek Company Limited Marketing Strategy Assignment

    PROGRAMME: MASTER OF BUSINESS ADMINISTRATION MAY SEMESTER 2012 MARKETING STRATEGY ASSIGNMENT REPORTED BY: Thai Thien Quoc Lecturer : Ph.D Dung Tran Student ID: 2446284 ABSTRACT In recent years, customers play the role of the heart of all enterprises’ business activities. Therefore, the management of customer relationships, an enterprise-wide business strategy undertaken to decrease costs and improve profitability by consolidating enterprises’ customer satisfaction, loyalty, and advocacy, is very important. It may provide success, money and market

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    Essay Length: 4,681 Words / 19 Pages
    Submitted: January 4, 2016 Autor: Phuongnk
  • Marketing Strategy Case - Calyx Corolla

    Marketing Strategy Case - Calyx Corolla

    There are three types of customers Calyx & Corolla currently or potentially can pursue. First, individual customers, second, corporate customers and last is a mix of these two – potential group of individual customers within a corporate. Currently, 70% of revenues of Calyx & Corolla were derived directly from the catalog that the company distributed monthly, while 20% were derived from corporate clients and promotional “tie-ins”. And remaining 10% was from outgoing telemarketing to previous

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    Essay Length: 654 Words / 3 Pages
    Submitted: January 4, 2016 Autor: deepz723
  • Churchill's Wisdom of the Mediterranean Strategy

    Churchill's Wisdom of the Mediterranean Strategy

    Joseph Nunes – History Assessment “Use your knowledge of strategy in the second world war to access how useful Source N is as evidence of the wisdom of Churchill’s Mediterranean Strategy.” (10 Marks) Source N suggests that Churchill recognised the importance of the empire during the war. Source N shows this, “Our first imperial obligation”. This suggests that protecting the empire and the Suez canal would have been strategically useful because it would have prevented

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    Essay Length: 534 Words / 3 Pages
    Submitted: January 6, 2016 Autor: _joenunes
  • Mgt 521 - Recruitment and Selection Strategies

    Mgt 521 - Recruitment and Selection Strategies

    Recruitment and Selection Strategies Charles Farley MGT521 12/14/2015 Dr. Felicia Bridgewater Recruitment and Selection Strategies Starting a business has many challenges every entrepreneur must face. Landslide Limousine has established its strategic pans, learned the business laws associated with small businesses, created the benefits it needs to keep employees happy, created an evaluation system that evaluate employees and help keep them motivated, and keeping the employees trained and develop necessary skills to be competent at

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: January 9, 2016 Autor: offeringearth
  • Use Visually Appealing Images in Marketing Strategy

    Use Visually Appealing Images in Marketing Strategy

    Use visually appealing images in marketing strategy In this contemporary era, image is one of the most important elements used in marketing strategy in order to capture consumer’s attention. Most of the consumers are interested in viewing attractive images rather than reading the information. This statement can be further supported with the research that has been conducted by MDG advertising in 2013, which reveals that 94% of the individuals are more attracted to compelling images

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    Essay Length: 358 Words / 2 Pages
    Submitted: January 10, 2016 Autor: meimei123
  • Marketing Mix in Relation with Harvey Norman’s Promotional Strategy

    Marketing Mix in Relation with Harvey Norman’s Promotional Strategy

    26357097MEB584AMI Marketing Mix in relation with Harvey Norman’s promotional strategy Serial number: MEB584 Student ID: 26357097 Class: AMI Table of Contents Executive summary 1.0 Background Information 1.1 The Theory of Marketing Mix 1.2 Introduction of Harvey Norman 2.0 Elements of Marketing Mix 3.0 Harvey Norman’s promotional strategy 3.1 The utilization of Marketing Mix’s elements in Harvey Norman’s promotional strategy 3.2 Evaluation of Harvey Norman’s promotional strategy 4.0 Conclusion and Recommendations Reference List Executive summary The

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    Essay Length: 1,531 Words / 7 Pages
    Submitted: January 11, 2016 Autor: Shen Li
  • Uber Strategy in Greater China

    Uber Strategy in Greater China

    ⨪⨪⨪ [Type the document title] Final Report: Uber takes on Greater China ________________ 1. Introduction of Uber Uber is a transportation network company headquartered in San Francisco, California. Since it’s humble establishment in June 2009 as “UberCab”, this O2O (Online to Offline ) service company has rapidly grown into a multinational cooperation with-in six short years and now with service networks covering 58 countries and 300 cities worldwide. The forecast revenue of Uber in 2015

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    Essay Length: 6,241 Words / 25 Pages
    Submitted: January 12, 2016 Autor: michaelwgao
  • Predictive Models for the Stock Price of Ford

    Predictive Models for the stock price of Ford ________________ 1 Introduction and Overview 1. About the Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. In recent years, Ford has continued to work to find affordable solutions to create fuel-efficient products to meet the needs of fuel

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    Essay Length: 13,246 Words / 53 Pages
    Submitted: January 13, 2016 Autor: huangpangzi
  • The Development Strategies of Alibaba’s Human Resource Management

    The Development Strategies of Alibaba’s Human Resource Management

    The Development Strategies of Alibaba’s Human Resource Management Emma Student ID: 58856065 29 August 2015 Advanced Economic Theory I M.A. in Labour Economics and Human Resource Management Chulalongkorn University Abstract Financial crisis has brought about serious challenges for human resource management of Alibaba. Based on analyzing the problems faced by human resource management of Alibaba in the context of distinctive challenge, and combining with the governance,the corporate culture ,decision-making system and HR practice. The paper

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    Essay Length: 2,512 Words / 11 Pages
    Submitted: January 14, 2016 Autor: emmade5945
  • Atlantic Computer: A Bundle of Pricing Options

    Atlantic Computer: A Bundle of Pricing Options

    Problem Definition Atlantic Computer, Inc., a large manufacture of servers and high-tech products, was well known for its high-quality products in the computer industry. Currently, in the server market, there were two main segments including High Performance Servers and the Basic Servers. The High Performance Servers supporting complex applications captured the largest market share with 20% revenue and expectation of 200,000 unit sales in 2001, was projected to grow at about 3% annually in the

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    Essay Length: 892 Words / 4 Pages
    Submitted: January 15, 2016 Autor: Lesley Zhang
  • Vision, Mission, Values and Strategies Plans of Tesco

    Vision, Mission, Values and Strategies Plans of Tesco

    (Vision, Mission, Values and Strategies plans of TESCO) Vision: Tesco is one of the largest retailers in the world. Tesco has the widest range of food of any retailer in the UK. Tesco‘s vision have five elements. Tesco’s vision is to be highly needed by the customers they serve, applying their skills globally; to be a growth company; earning trust and loyalty from their customer as well as from communities and colleagues. Mission: Tesco’s mission

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    Essay Length: 1,926 Words / 8 Pages
    Submitted: January 18, 2016 Autor: wesker_afp
  • Recruitment and Selection Strategies for Landslide Limousines

    Recruitment and Selection Strategies for Landslide Limousines

    Recruitment and Selection Strategies for Landslide Limousines Landslide Limousines coming to the end of his new venture. They will begin a new adventure in Austin, Texas soon. Before the doors open, there must be an implementation of recruitment and selection. These strategies have been have been put in play by Atwood and Allen Consulting. Diversity of an impact on an organizations as well as the recruitment and selection strategy law. Having diversity and growth in

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    Essay Length: 1,629 Words / 7 Pages
    Submitted: January 19, 2016 Autor: mgnance1
  • Movie Tickets and Price Discrimination

    Movie Tickets and Price Discrimination

    Movie Tickets and Price Discrimination The writer of this article is discussing the price discrimination in all movie theaters. At the AMC every evening ticket is $12, plus tax. The price for the ticket does not consider how much of money the movie made, and how much it was popular. A movie ticket would cost the same, whether the film had made more than a hundred million dollars in the last two weeks, or it

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    Essay Length: 849 Words / 4 Pages
    Submitted: January 20, 2016 Autor: samar73
  • Starbuck Strategy Analysis

    Starbuck Strategy Analysis

    ESC.jpg 600573_10151235197458057_878851817_n.jpg STARBUCKS Year 2015/2016 Arnaud JOURDE-ERDENER Liselotte KAST Lucie LACHAUX ________________ TABLE OF CONTENTS Executive summary II. Situation analysis A. External analysis 1. PESTEL 2. 5 forces PORTER 3. Competitor analysis B. Internal analysis 1. Resources / Competencies 2. Business model 3. Competitive advantage 4. Corporate level-strategies III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses A. SWOT analysis B. Strategic problematic of the company IV. Strategy formulation A. Strategic alternatives

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    Essay Length: 7,873 Words / 32 Pages
    Submitted: January 24, 2016 Autor: Lu Lu
  • Promotion Strategy

    Promotion Strategy

    Lecture Outline for Promotion Strategy * Promotion Strategy involves effectively communicating to the intended audience * Strategic goals of marketing communication include: 1. Create awareness, 2. Build a positive image, 3. Identify prospects, 4. Build channel relationships, 5. Retain customers, 6. Inform customers, 7. Remind customers, and 8. Persuade customers. * Promotion Strategy includes developing plans around the promotion mix: advertising, sales promotion, public relations, & direct marketing. * Advertising – Paid non-personal communication. *

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    Essay Length: 349 Words / 2 Pages
    Submitted: January 27, 2016 Autor: tushita
  • Case Study of Airbnb's Technology Strategy

    Case Study of Airbnb's Technology Strategy

    CASE STUDY : AIRBNB Airbnb: Background Airbnb is a community marketplace that allows property owners and travelers to connect with each other for the purpose of renting unique vacation spaces around the world. Airbnb provides alternative lodging choices ranging from air beds and shared spaces to a variety of properties, including homes, apartments, private rooms, castles, boats, manors, tree houses, tipis, igloos and even private islands! The Airbnb community users’ activities are conducted on the

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    Essay Length: 2,876 Words / 12 Pages
    Submitted: January 27, 2016 Autor: krits89
  • Industry and Strategy Analysis of Starbucks

    Industry and Strategy Analysis of Starbucks

    Yiwei Liu FINA 3 Case 1.1 Jan 26, 2016 Industry and strategy analysis of Starbucks a. Porter’s five forces of Starbucks 1. Threat of new entrants It doesn’t have strong effects on Starbucks industry because Starbucks has already built a strong brand. The Starbucks wants to create a third place that besides customer’s home and work place. Moreover, due to the clean environment and well-maintained operation, the Starbucks has built a high degree of customer

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    Essay Length: 673 Words / 3 Pages
    Submitted: January 27, 2016 Autor: Yiwei Liu
  • Study Guide for It Strategy

    Study Guide for It Strategy

    Chapter 7: 1. Transformation process: input resources are transformed into outputs for which customers are willing to pay Amount of new value added Input resources: any factor of production Output resources: the product being sold Supplier Opp Cost: the minimum amount of money suppliers are willing to accept Firm Cost: the actual amount of money the firm disbursed to acquire resources Customer Willingness to Pay: the max amount of money customer are willing to spend

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    Essay Length: 1,015 Words / 5 Pages
    Submitted: January 28, 2016 Autor: Jessica Bray
  • Gillette Portfolio Strategy

    Gillette Portfolio Strategy

    ________________ Overview of the Gillette brand Gillette brand was created by King C. Gillette in 1901 in US when he introduced to the world, what was going to be one of the most important innovations of the century, a disposable razor. In these 115 years, the brand has not only expanded to different regions of the world but also different products for body hair grooming of both men and women. The company introduced first women’s

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    Essay Length: 3,410 Words / 14 Pages
    Submitted: January 28, 2016 Autor: Rahul Kinwar
  • The 5 Elements of Quang Chức’s Strategy

    The 5 Elements of Quang Chức’s Strategy

    CASE STUDY on “The 5 Elements of Quang Chức’s Strategy” Part 1 - Problem Why do all companies including Quang Chức need to develop strategy diamond? Today, competition is so strong. Numerous players in a market compete against each other. To win, firms need a strategy. Strategy plays critical roles in successful company, is perceived as the central, integrated, externally oriented concept of how a firm will achieve its objectives - how it will compete

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    Essay Length: 3,152 Words / 13 Pages
    Submitted: January 29, 2016 Autor: thanh-thuy nguyen
  • Evaluating a Teacher’s Classroom Management Strategy

    Evaluating a Teacher’s Classroom Management Strategy

    CASE STUDY 3 CHAPTER 8: EVALUATING A TEACHER’S CLASSROOM MANAGEMENT STRATEGY Point of View 3rd Party Objective To depict and analyze how the teacher applies her instructional management strategy in the classroom in relation to the diverse perspectives of participants in this case Problem What are the good basis and underpinnings in order to effectively evaluate a teacher’s instructional management strategy in the classroom? Areas of Consideration Classroom management is vital to achieving positive educational

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    Essay Length: 1,569 Words / 7 Pages
    Submitted: January 30, 2016 Autor: KRISTINIRIS
  • Analysis of Dubai World Center Logistics Strategy in the Global Market

    Analysis of Dubai World Center Logistics Strategy in the Global Market

    Analysis of Dubai World Center Logistics Strategy in the Global Market Student: Rafael Appé Pinto Logistics Management for Aviation/Aerospace – MGMT 411 Instructor: Christopher Parry Table of Contents Abstract 3 Introduction 4 Literature Review 5 Discussion Section 6 Conclusion 8 References: 9 Abstract Dubai is recognized in the world trade market as the biggest logistic world available in the Middle East region. Its geographic location is considered one of its main advantages and it

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    Essay Length: 1,813 Words / 8 Pages
    Submitted: January 30, 2016 Autor: Rafael Pinto