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Last update: November 23, 2016
  • Zara Case Study

    Zara Case Study

    This report explores Zara’s marketing model, and has been compiled from researching past case studies on the internet and current newspaper articles on the company. All sources can be found in references. Findings show Zara does not advertise and promote the business in the conventional way, its current marketing budget id 0.3%, compared with an industry average of 3-5%. Yet it is amongst one of the fastest growing companies in the world. Findings show the

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    Essay Length: 925 Words / 4 Pages
    Submitted: February 17, 2013 Autor: aa_nco
  • Samsung Case Study

    Samsung Case Study

    MARKETING MANAGEMENT ASSIGNMENT ON SAMSUNG ELECTRONICS Feroz Shaharear Student ID: 1300051 Samsung is one of the major brands in the world. According to the business week Samsung ranked as top twenty most valuable brands in the world. Samsung is valuable because of their quality and innovation in manufacturing electronic product and for their innovative marketing strategy. Samsung taking the competitive advantage by taking front place in technology industry. The activities of Samsung marketing department to

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    Essay Length: 2,695 Words / 11 Pages
    Submitted: February 22, 2013 Autor: feroz
  • McDonalds Case Study

    McDonalds Case Study

    A- Introduction of the Case B- Statement of the Problem / Identify Problem C- Conduct Strategic Analysis - Issues related to the case D- Propose Alternatives Solutions E- Make Recommendation / Select Appropriate Solution A When we talk about a company with the magnitude of The McDonald’s, it like said “take off the hats”, because it’s a symbol of growing, integrity, prosperity. Year by year has tried to fall in love with the customers either

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: February 25, 2013 Autor: yudylover
  • Toyota Case Study

    Toyota Case Study

    Toyota Case Study Since 1937, Toyota has always strived to build better cars that “meet the needs of people in every region”. To satisfy customers with quality and timeliness, all at a reasonable price, Toyota Production System (TPS) evolved. TPS was demonstrated in the United States through an actual experiment when Toyota Motor Corporation (TMC) assigned responsibilities of building Camry and Camry Wagons to the Toyota Motor Manufacturing (TMM), USA plant in Georgetown, Kentucky. Based

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: February 28, 2013 Autor: jarmoc1
  • Nike Case Study

    Nike Case Study

    Nike: Corporate Citizen. The Evolution and Impact of Nike’s Labor Practice Reforms As the power of states declines in the modern era of globalization and because of powerful lobbying for less government intervention in social services and health care, corporations are increasingly expected to take on additional responsibilities in the communities in which they operate. Nike Inc. is the largest marketer of athletic apparel and footwear in the world. Its business model, pioneered within the

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    Essay Length: 865 Words / 4 Pages
    Submitted: March 1, 2013 Autor: riah88
  • Walmart Case Study

    Walmart Case Study

    WAL-MART Sam Walton was born in 1918 in Kingfisher, Oklahoma. In 1942, at the age of 24, he joined the military for three years. He married to a lady named Helen Robson a year after military service. When his military service ended in 1945, Sam and Helen moved to Iowa and then to Newport, Arkansas. During this time, he gained early retail experience, eventually operating his own variety store. In 1950, Sam and his wife

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: March 3, 2013 Autor: sweetgminim
  • Spectrum Brands Inc Case Study

    Spectrum Brands Inc Case Study

    Problem Statement Spectrum Brands Inc. has made a number of acquisitions with aim of diversifying and expanding brand portfolio. The biggest challenge that faces the company at the moment is how to establish an effective functional national sales force from the diverse teams from the acquired companies. Situation Analysis Background Spectrum Brands Inc., is a global company which means that the survival of the company depends a lot on the strategies it adopts to create

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    Essay Length: 2,113 Words / 9 Pages
    Submitted: March 3, 2013 Autor: ssyq3a
  • McDonald's Corporation Case Study

    McDonald's Corporation Case Study

    1.0 Introduction Almost everyone said that customer service is one of the most important managements of the company or organization to run a business. The company don't have a business if they don’t have customers. If actions are not taken to make sure that company has a good customer service, in the end it will affect overall performance of the company or organization. The commitment on customer service should always begin at first to make

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    Essay Length: 2,994 Words / 12 Pages
    Submitted: March 4, 2013 Autor: zorong
  • Purinex Case Study

    Purinex Case Study

    Purinex Case Summary Company Background: Purinex Inc. is a pharmaceutical drug discovery and development company based in Syracuse, New York. Its specialty is the purine platform where it developed two promising drug treatments for the battle against sepsis and diabetes over the last couple years. Purinex has 14 employees, one chemistry laboratory, and more than 35 pending or issued patents in the purine field. Pharmaceutical Industry: The pharmaceutical industry produces over $530 billion in annual

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    Essay Length: 1,425 Words / 6 Pages
    Submitted: March 4, 2013 Autor: onealcd
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Air southwest was born on March 15, 1967 with its founders Rollin King and Herb Kelleher. The young flight company’s initial intention was to serve Dallas, Houston and San Antonio Texas. Legal debates kept the small airline grounded until 1971 when they changed their name to Southwest Airlines and completed their first flight on June 18 of that year. Many of Southwest’s first flights were in fact from Dallas then to Houston and finally to

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    Essay Length: 2,457 Words / 10 Pages
    Submitted: March 10, 2013 Autor: Jwhorley
  • Nike Case Study

    Nike Case Study

    Nike is the market leader in the sports shoes and apparel. Since its founding in 1964, the company grew at a remarkable rate, remaining profitable the entire way. While it began as a shoe company, Nike diversified and bought several brands which it used to strengthen its hold on the market. The company is very much loved by its customers and investors; the customers enable the company to post profit year after year, while the

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 11, 2013 Autor: 2004mxsoccer
  • Apple Case Study

    Apple Case Study

    1. What firms would you identify as Apple’s closest global strategic rivals? Give your reasons. Apple has many different global rivals when looking at different product categories whether it being computers, digital music players or mobile phones. Like any industry in the global market you will always have competitors and in the electronics and communication industry there will undeniably be many competitors. The industry is faced by evolving technology and changing market needs at an

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    Essay Length: 956 Words / 4 Pages
    Submitted: March 12, 2013 Autor: Jenna
  • Npw Insurance Case Study

    Npw Insurance Case Study

    The main topic in NPW issuance was to set the correct price. Higher price would mean higher profits for Goldman Sachs. It could also lead to increase of unsold NPW inventories. The threat is that competitors will definitely copy NPW structure and setting lower prices win the game. The important concern was also a reputation of GS and the Kingdom of Denmark. If the price was too high NPW would be traded in a secondary

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    Essay Length: 1,942 Words / 8 Pages
    Submitted: March 12, 2013 Autor: incoqnito
  • Boeing Case Study

    Boeing Case Study

    Boeing Boeing (stock symbol BA) is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems (Morningstar 2013). I will be looking at whether or not this companies stock should be a bought or sold, with analysis of the Liquidity, Profitability, and Solvency of the company over a three year period 2009-2011. The company’s principle clients are the U.S. government and commercial airlines. Unlike Lockheed, one of its

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    Essay Length: 2,451 Words / 10 Pages
    Submitted: March 12, 2013 Autor: ajcrewboy
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart is a billion dollar company that has thousands of stores and millions of employees. Naturally issues are going to arise in any organization, but when there is a company as large as Wal-Mart, these issues will be public and become headline news. Wal-Mart has been the center of attention over the past decades regarding the ethical and unethical practices within the organization. Many lawsuits were filed by current and previous employees in regard to

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    Essay Length: 504 Words / 3 Pages
    Submitted: March 12, 2013 Autor: rourk36
  • Google's Case Study

    Google's Case Study

    Google, the world’s most popular search engine, has a slogan “Don’t be evil” (“Google”). Its headquarter, Googleplex, is nominated as one of the top five best workplaces. The company is renowned for providing its staffs with incredibly luxurious welfare. However, despite of the successful outlook Google has, there has been a drastic increase in the number of companies trying to sue Google. These lawsuits mostly involve companies accusing Google banning their sites, and they argue

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    Essay Length: 765 Words / 4 Pages
    Submitted: March 13, 2013 Autor: juanita.eliana
  • Dell Computer Corporation Case Study

    Dell Computer Corporation Case Study

    INTRODUCTION Dell Computer Corporation is the largest seller of PCs from around 170 countries in the world. Dell is a global information technology company that offers its customers a range of solutions and services delivered directly by Dell and their selling direct approach proved appealing to growing numbers of customers worldwide during the 1990's as global PC sales rose to record levels. And that they could understand the customer needs and provides the most effective

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    Essay Length: 1,528 Words / 7 Pages
    Submitted: March 19, 2013 Autor: graceygrace
  • Dell Computers: A Case Study in Low Inventory

    Dell Computers: A Case Study in Low Inventory

    Dell Computers: A Case Study in Low Inventory When managers discuss low inventory levels, Dell is invariably discussed. Hell, even I've mentioned Dell on this site. So why all the commotion? Has their low inventory REALLY helped out that much? In short, yes. This article is primarily going to discuss how much it helped. This article will not discuss how they achieved such high inventory turns using a state of the art just in time

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    Essay Length: 347 Words / 2 Pages
    Submitted: March 19, 2013 Autor: Janedoe
  • Nascar Case Study

    Nascar Case Study

    NASCAR CASE Question #2 A situational Analysis better known as a strategic SWOT lays out a company’s (such as NASCAR) strengths, weaknesses, opportunities and threats. Conducting a SWOT analysis can really help to examine the current environment that a company, like NASCAR, is operating in and can help guide the company to recognize what it needs to improve on and also acknowledge what is working in their favor. SWOT ANALYSIS Strengths: are internal and positive.

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    Essay Length: 784 Words / 4 Pages
    Submitted: March 19, 2013 Autor: Kymarie17
  • Airbus Case Study

    Airbus Case Study

    Airbus A3XX Airbus has expressed interest in the development of the A3XX in order to capitalize on the expected growth in the airline industry (4.8%, according to Airbus’ estimates) and estimated demand of 1,550 in the very large aircraft (VLA) market over the next 20 years. In addition, Airbus does not have a product to compete with the combined range and capacity of Boeing’s 747. By entering the VLA market with a product Airbus believes

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: March 19, 2013 Autor: johngalesjazzy
  • Best Buy Case Study

    Best Buy Case Study

    Overview: Richard M. Shultz changed the name of his original company Sound of Music to Best Buy Co. Inc in 1983. His stores went from offering only music to becoming the electronic superstores they are today. By the late 1980’s Price Wars from competition were lowering net earnings. They had to lower their costs while finding ways to stand out from the other super stores. Shultz began implementing Concept II at this point, which meant

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    Essay Length: 841 Words / 4 Pages
    Submitted: March 20, 2013 Autor: mark9er
  • Hiv Summary; Case Study Follow Up

    Hiv Summary; Case Study Follow Up

    Tanysha Tennassee December 14, 2012 AP BIOLOGY Period 6&7 HIV SUMMARY; CASE STUDY FOLLOW UP HIV is a virus that that attacks your T-Helper cells to try to disarm and then reproduce and spread. By attacking the T-Helper cells, it makes the levels of CD4 low, it also attacks the microphages and dendritic. The way this happens is by about six different processes. First, the HIV virus binds with the t-helper cells, and then fuses

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    Essay Length: 595 Words / 3 Pages
    Submitted: March 21, 2013 Autor: Tanysha
  • U3-X Pricing Case Study

    U3-X Pricing Case Study

    The U3-X should be marketed and sold Business to Business. I think targeting companies that have large areas that need to be traveled quickly will be the most effective market. This segment could include large hospitals, manufacturing plants, theme parks and universities. The staff must be able to navigate quickly from one side of the grounds to the other and the use of cars or walking is not always an option. The type of employees

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    Essay Length: 533 Words / 3 Pages
    Submitted: March 21, 2013 Autor: ACarpenter08
  • Janes Hotel Case Study

    Janes Hotel Case Study

    Contents page: INTRODUCTION:  BACKGROUND OF HOTEL  THE CURRENT SYSTEM/SITUATION:  QUESTIONNAIRES/ INTERVIEW AND UCDV2  NEW SYSTEM REQUIREMENTS:  UCDV2 AND DFD  SYSTEM ANALYSIS FOR DESIGN:  LOOK AT UCDV2 AND DFD AND TRY TO DECIDE ON A BEST FIT ANSWER  DESIGN:  ERD AND OTHER THOUGHTS FOR A BEST FIT ANSWER  BUILD: Report on Jane’s Hotel Introduction: Jane currently runs a small hotel business based in Medway called Jane’s

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    Essay Length: 1,781 Words / 8 Pages
    Submitted: March 22, 2013 Autor: Cn221
  • Dell Marketing Case Study

    Dell Marketing Case Study

    TASK 1 a) Optional Product Pricing In this pricing strategy, company’s usually offer to sell optional or accessory products along with the main product. However, they would have to carefully decide on which items to include in the base price and which to offer as options. In Dell, they offered different price ranges according to their optional products. The optional products that they are offering along laptops are processors, hard drives, and RAM. They differ

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: March 23, 2013 Autor: khirthi