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Last update: October 17, 2016
  • Shangri-La Ltd Marketing Plan

    Shangri-La Ltd Marketing Plan

    History Shangri-La is an Asian five-star luxury hotel. It was incorporated in 1971 in Singapore, and has now a total of 72 hotels spread in many countries around the world. The name Shangri-La which is the synonym of tranquility and service for which Shangri-La is well-known for around the world was inspired by the novel of James Hilton, Lost horizon that was published in 1933. The novel inspired legendary land features. Shangri-La Ltd. is owned

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    Essay Length: 432 Words / 2 Pages
    Submitted: September 17, 2011 Autor: peter
  • Emma's Grocery Marketing Plan

    Emma's Grocery Marketing Plan

    This marketing plan is the result of a previous situation analysis, market research and a campaign plan. The marketing plan is there, developed over a four month period. Market and skills plan is to explain the current situation and a future action plan for Emma's Grocery. The company operates in the bag of food industry, which is seen as a growing market in the current situation, resulting in great opportunities if some steps are made.

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    Essay Length: 279 Words / 2 Pages
    Submitted: September 17, 2011 Autor: andrew
  • Plans for the Environment

    Plans for the Environment

    water is derived from natural spring water, which is delivered to consumers fresh and pure. It has a clean and light taste, without any of the metallic or sharp flavours that can occasionally be picked up when the water is passing through the springs. is bottled all around Australia, in New South Wales, Queensland, Victoria and Western Australia, using natural spring water, which is sourced locally. There are no added extras in bottled water and

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    Essay Length: 277 Words / 2 Pages
    Submitted: September 19, 2011 Autor: moto
  • Strategic Change Management

    Strategic Change Management

      Introduction Isolate and critically evaluate the main elements of the successful approach to competitive strategy employed by CRH in a difficult industry environment Explain the concept of parenting within an organisation. Outline and critically discuss the nature of the parenting advantage provided by the centre in CRH and the extend of the value created Analyse and critically discuss the style of corporate level management employed by CRH plc. Determine and critically assess the challenges

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    Essay Length: 325 Words / 2 Pages
    Submitted: September 20, 2011 Autor: simisimi
  • Marketing Plan for Angels Play Center

    Marketing Plan for Angels Play Center

    Marketing Plan For Angels Play Center BY Joe cho March 25, 2011 Table of Content: 1. Executive Summary 2. Product Description i. Strengths ii. Weakness iii. Opportunity iv. Threats 3. Target Market 4. Competitors/Substitutes 5. Price 6. Channels of Distribution 7. Promotion 8. Budget for 1 Year 9. References Executive Summary: Angels Play Center mission is to provide safe, interactive, and fun environment for orphanage children, around East side of Columbus Ohio. The children who

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    Essay Length: 3,134 Words / 13 Pages
    Submitted: September 20, 2011 Autor: andrew
  • Marketing Plan Coffee Mix

    Marketing Plan Coffee Mix

    Profiling the Consumer Segment 1. Demography 1st Target Market -Our main target market are male and female young professionals ages 22-30 years old because ____________ Coffee wants to create an image of being hip and that it fits their lifestyle and we will use it as a forefront. These people will mostly belong to the B and C crowd. 2nd Target Market -Working and non-working male and female individuals ages 31 and up will be

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    Essay Length: 510 Words / 3 Pages
    Submitted: September 22, 2011 Autor: moto
  • An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    Assignment 13- Journal Article Critique Authors' names: Liu, Gordon and Ko, Wai-wai Title of article: An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives Title of Journal: Journal of Business Ethics, 100.2 , 2011, 253-281 As the Green movement strongly emerges and dominates the media attention as the new "right thing to do" and companies in the United States of America and all over the world realizing how important

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    Essay Length: 931 Words / 4 Pages
    Submitted: September 24, 2011 Autor: antoni
  • Description of the Strategic Alignment Issues Within the Dogus Holding

    Description of the Strategic Alignment Issues Within the Dogus Holding

    1. THE DOĞUŞ HOLDING STORY – SCOPE AND CONTEXT (QUESTION 1) DESCRIPTION OF THE STRATEGIC ALIGNMENT ISSUES WITHIN THE DOĞUŞ HOLDING Intergenerational conflicts are universal in human societies. Especially common and by far most dramatic are those between father and son. Psychoanalysts (i.e. Freud, Jung), novelists (i.e. D. H. Lawrence, Kafka, Turgenev, Sophocles), Shakespeare (i.e. Hamlet, The Merchant of Venice, King Lear)), poets (i.e. Rilke, Werfel) – all have centralised the father-son theme in their

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    Essay Length: 1,147 Words / 5 Pages
    Submitted: September 25, 2011 Autor: antoni
  • Strategic Quality Management - the McBride Financial Services

    Strategic Quality Management - the McBride Financial Services

    The Virtual organization I used was The McBride Financial Services. The McBride Financial Services is a financial institution that helps individuals and companies get an affordable mortgage with minimum effort. The overview of their plan was to find a way to provide “an efficient, easy to use (front end and back end) Web site for the application and processing of mortgage applications with an upscale and friendly physical and virtual environment”. They also had a

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    Essay Length: 763 Words / 4 Pages
    Submitted: September 26, 2011 Autor: Dagner11
  • Business Plan

    Business Plan

    If the view of the firm being a profit-maximizing entity that sets output where marginal cost equals marginal revenue which is at a price of $38.29. As to the strategy of revenue-maximization, if the retailer sells a product that has an inelastic demand, it can increase total revenue by increasing its price. This will result in a lower quantity sold, but since marginal costs generally increase with output, this strategy is often consistent with profit-maximization.

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    Essay Length: 297 Words / 2 Pages
    Submitted: September 26, 2011 Autor: rita
  • Teletech Case Analysis - Weighted Average Cost of Capital (wacc)

    Teletech Case Analysis - Weighted Average Cost of Capital (wacc)

    Teletech Corporation The first procedure we took in evaluating the financial position of Teletech was to estimate the Weighted Average Cost of Capital (WACC) for both its Telecommunications segment and its Products and Systems segment and then compare that to the firms corporate WACC. The WACC assesses the amount the risk that an average capital project undertaken by the firm contains. It is also the required rate of return the firm must end up paying

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    Essay Length: 1,126 Words / 5 Pages
    Submitted: September 27, 2011 Autor: andrew
  • My Business Plan

    My Business Plan

    My name is Mohd Ajwad, 24 years old, live in Malaysia and looking for a retail business. I have a diploma of retail management in Australia. I have experience working in retail management in Australia before as sales man in Giordano, Mexican restaurant, and Levis shop. I'm so interested to make a retail business in Malaysia with my capital that i have to start the business. Since my father and my brother do the construction

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    Essay Length: 268 Words / 2 Pages
    Submitted: September 29, 2011 Autor: Mohd
  • Brand Plan - Asian Paints India

    Brand Plan - Asian Paints India

    Brand Diagnostic Consumer Insight Asian Paints is India's largest paint company and Asia's third largest paint company. Over the course of 25 years Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: September 30, 2011 Autor: antoni
  • Love Case - What Do I Have Planned for College?

    Love Case - What Do I Have Planned for College?

    What do I have planned for college? I was asked that in the seventh grade, why I need to worry about that. I have a few more years to go. That’s what I asked but knows that I have had all these years fly bye so fast. Now I have to think about what I want to do and was I want to go to college. Were did the years go? As I work to

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    Essay Length: 436 Words / 2 Pages
    Submitted: October 1, 2011 Autor: roxygirllove1993
  • Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Curtin University of Technology Strategic Marketing 310 Group Assignment SBU: Insurance Unit Coordinator: Ronald Regan Lecturer: Julie Chiu Executive Summary Hong Kong, acts as a leading insurance centre in Asia, the 2nd most developed insurance market after Japan, and has attracted many global top insurance companies. In 2009, Hong Kong’s total gross premiums fell 9.1% to HK$138.6 billion (US$17.9 billion). With the agreement with the World Trade Organization of China and Closer Economic Partnership Agreement

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: October 2, 2011 Autor: yuki_k_1213
  • Operations Plan - the Flow of Audrey Couture

    Operations Plan - the Flow of Audrey Couture

    HUMAN RESOURCES Since Audrey will be the sole owner of the company, she will decide on the actual requirements of her staff. In year 3, when she will open her own atelier in Little Italy on boulevard Saint-Laurent, the key employees that she will need at start up following her expansion are a receptionist, a seamstress and a pattern maker. For the receptionist, she will be employed full time since her job will consist of

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    Essay Length: 587 Words / 3 Pages
    Submitted: October 2, 2011 Autor: audinaaa
  • "the Weighted Average Cost of Capital Is Widely Used in Capital Budgeting." Is This Statement True and What Practical Difficulties Are Encountered in Its Use?

    "the Weighted Average Cost of Capital Is Widely Used in Capital Budgeting." Is This Statement True and What Practical Difficulties Are Encountered in Its Use?

    There is a statement contending the following: the weighted average cost of capital is widely used in capital budgeting. This essay suggests that this statement is true. Some evidences such as statistical results and experts’ opinions will be provided to prove the statement. However, Even though most firms use WACC to evaluate the projects, there are still some practical problems which make the results inaccurate in its use. We are going to look at those

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    Essay Length: 1,995 Words / 8 Pages
    Submitted: October 8, 2011 Autor: cecilliavan
  • Strategic Management Paper

    Strategic Management Paper

    With the ever growing business industry, it is extremely important to focus their success on their strategic management processes. This paper will delve into the primary components of that process and discuss the success of one company’s process plan. Strategic management can be defined as the discipline of formulating, implementing, and evaluating cross-functional decisions that empower an organization to achieve its objectives. Its purpose is to create new and different opportunities for the short term,

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    Essay Length: 355 Words / 2 Pages
    Submitted: October 16, 2011 Autor: wyccan319
  • Pension Case - History of the Pension Plan

    Pension Case - History of the Pension Plan

    Introduction Pension plans have been around for over 200 years in the United States. Exactly where did pensions come from or why were they created or developed in the first place will be looked at and examined in this paper. Along with pensions is another form of a contribution plan, a 401(k) plan which like pensions most have heard about or more then likely have one of their own. In some cases people have both

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    Essay Length: 8,009 Words / 33 Pages
    Submitted: October 19, 2011 Autor: mexico79
  • Strategic Case - Indian Information Technology (it) Industry

    Strategic Case - Indian Information Technology (it) Industry

    The scope of the topic involves researching the accounting frauds conducted by the chairman of the company, and how the chairman managed to keep the fraud under wraps for many years. The scope of the topic also includes the audit procedures and the role of the statutory auditors in the fraud as the audit was never able to unearth the scam. The scope of the topic will also include the internal control systems present in

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: October 20, 2011 Autor: rohanburman
  • Activity-Based Costing

    Activity-Based Costing

    Activity-Based Costing (ABC) arose in the 1980s from the increasing lack of relevance of traditional cost accounting methods. The traditional cost accounting methods were designed around 1870 - 1920 and in those days industry was labor intensive, there was no automation, the product variety was small and the overhead costs in companies were generally very low compared to today. However, from the 1960s - particularly 1980s - this changed rapidly. For these reasons, and more,

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    Essay Length: 265 Words / 2 Pages
    Submitted: October 23, 2011 Autor: Chian
  • Strategic Management - Healthcare Organizations

    Strategic Management - Healthcare Organizations

    I Healthcare organizations are business whose customers are people seeking medical attention. Although the main goal is to take care of the medical needs of its consumers, it is also a means of generating revenue. Healthcare organizations have to strategize in order to stay current and to stay competitive. Strategic management helps you to anticipate and project what your organization needs to stay successful and competitive in your local market and national market. Healthcare organizations

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    Essay Length: 3,541 Words / 15 Pages
    Submitted: October 29, 2011 Autor: terryecade
  • Programmer Ethics and Professionalism in Strategic Systems Development

    Programmer Ethics and Professionalism in Strategic Systems Development

    Programmer Ethics and Professionalism in Strategic Systems Development For our final examination I will be examining programmer ethics and professionalism in a strategic systems development specifically covering the case of Bogart Engineers. This case study will focus on the compromising aspects of organizations through unprofessional and vindictive acts performed by employees who seek to destroy and systematically damage intellectual property in information technology systems. In the said case above, two programmers destroyed intellectual property and

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    Essay Length: 363 Words / 2 Pages
    Submitted: November 1, 2011 Autor: burtyislegend
  • Activity Based Costing

    Activity Based Costing

    Table of Content Introduction to Activity Based Costing Page 2 Objectives of ABC Page 2 Traditional Based Costing Page 4 Traditional Cost Accounting V’s Activity Based Costing Page 4 Benefits of ABC Page 9 Bibliography Page 10 Introduction to Activity Based Costing Activity Based costing is an accounting technique that helps companies to determine the actual cost associated with the service and products they are producing and lets them monitor the activities of the company.

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: November 2, 2011 Autor: Dicy92
  • A Critique of Transaction Cost Theory

    A Critique of Transaction Cost Theory

    A critique of transaction cost theory Definition: "Transaction cost theory holds that market failure occurs such that the normal economic pressure on economic actors to perform effectively breaks down and has to be replaced by hierarchical controls." Analysis of definition: Economic pressure is competition Perform effectively – non opportunistically Hierarchical controls vertical integration, further monitoring and check - TC (transaction cost) theory is part of organizational economics Critique: 1. TC theory explains the "man" as

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    Essay Length: 458 Words / 2 Pages
    Submitted: November 6, 2011 Autor: andrey

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