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Last update: February 15, 2015
  • Genetically Modified Food - the Potential Risks and Benefits of one Emerging Technology in Food Production and Manufacturing

    Genetically Modified Food - the Potential Risks and Benefits of one Emerging Technology in Food Production and Manufacturing

    Discuss the potential risks and benefits of one emerging technology in food production and manufacturing Genetically modified food or GM for short, are foods manufactured using biotechnology. Genetically modified foods have been modified using gene technologies, which allow producers to precisely alter characteristics of a food crop by introducing genes from another source. This means the selected individual gene/s with specific traits are transferred from one organism to another. Genetic modification is not only specific

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    Essay Length: 602 Words / 3 Pages
    Submitted: November 15, 2011 Autor: storm
  • Product - Dog Stroll Demand & Target Market

    Product - Dog Stroll Demand & Target Market

    The Product The Dog Stroll© is a new and innovative breakthrough products for dog friendly families. It is an attachment that connects a dog leash to the parent's stroller – providing comfort and ease-of-use without sacrificing safety. This attachment will connect directly to the hand rail of any stroller, flexibility and durability that can be counted on by parents and pet owners. The attachment will fit seamlessly around the handrail with a button to slow

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 21, 2011 Autor: rita
  • Victoria Secrets - Lingerie and Beauty Products

    Victoria Secrets - Lingerie and Beauty Products

    Executive Summary Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands Company. Victoria’s Secret generates more than four billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes forty two percent of corporate profits. More than one thousand Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business. Victoria's Secret

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    Essay Length: 1,507 Words / 7 Pages
    Submitted: November 25, 2011 Autor: yldiekvoss49
  • Brita Product Case Analysis

    Brita Product Case Analysis

    Situation Analysis: In 1988, Charlie Couric, marketing executive of The Clorox Company, suggested a deficit spending proposal to Clorox to acquire the marketing rights for the Brita pitcher-and-filter water purification system in the United States. His key argument was based on the cash flow from the repeat purchase of filters necessary to maintain the home-based water purification system. A decade later, Brita had grown to become one of Clorox's biggest brands. Brita had created a

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    Essay Length: 1,020 Words / 5 Pages
    Submitted: November 29, 2011 Autor: simba
  • New Product Development

    New Product Development

    The new-product development process starts with the search for ideas. Some marketing experts believe the greatest opportunities and highest leverage with new products are found by uncovering the best possible set of unmet customer needs or technological innovation. New-product ideas can come from interacting with various groups and using creativity-generating techniques (p. 614). So why is product development important? According to the Wikipedia, New product design and development is more often than not a crucial

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    Essay Length: 588 Words / 3 Pages
    Submitted: December 6, 2011 Autor: kleah
  • Consumer Attitudes to Utility Products

    Consumer Attitudes to Utility Products

    Consumer attitudes to utility products: a consumer behaviour perspective: Recent figures released by the Department of Trade and Industry (DTI, 2001a) suggest that, on average, combined household utility bills in the UK have fallen by £129 since 1996 (DTI, 2001b). This reduction has been attributed to the beneficial impact of competition within the telecoms, gas and electricity markets, extending choice among consumers and provoking rivalry and price reduction among suppliers. This ''success’’ represents to advocates

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    Essay Length: 450 Words / 2 Pages
    Submitted: December 7, 2011 Autor: chandra
  • Details on Ibm Initiate Product

    Details on Ibm Initiate Product

    IBM Initiate Master Data Service - Part of Infosphere family of products - Strong in Operational MDM - Ranked highly in Gartner Magic Quardant for MDM - Assembles single view of Customer, Patient, Product, Account and Location and their relationships. - Prebuilt offering to specific industry o (Initate Patient) Healthcare information sharing. o (Initiate Provider) Healthcare provider ecosystem - IBM Initiate Master Data Service o Provides a framework that allows MDM powered solutions to be

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    Essay Length: 456 Words / 2 Pages
    Submitted: January 11, 2012 Autor: tonylim88
  • Fin 419 - Assessing the Goal of Sports Products, Inc. Case

    Fin 419 - Assessing the Goal of Sports Products, Inc. Case

    Assessing the Goal of Sports Products, Inc. Fin/419 Use this as a guide only Goals Monitoring and establishing goals within a company can be a very challenging task to undertake. Most important is to ensure the stakeholders are considered while creating the goals of the company. While a conversation between Loren and Dale unfold some company concerns, they bring forth some important information to consider such as maximizing shareholder wealth, creating corporate governance, and form

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    Essay Length: 790 Words / 4 Pages
    Submitted: January 21, 2012 Autor: jamfsb1269
  • Hi-Tech Health Care Product Marketing Development in Canada

    Hi-Tech Health Care Product Marketing Development in Canada

    When gum was first invented, its purpose was for pure enjoyment. As its popularity increased, marketers decided to add benefits and this allowed for a drastic increase in sales. But why is gum so popular among North American culture? There have been many factors that are affecting the rise in sales. Other than the casual enjoyment of having something fresh in your mouth, many benefits continue to develop and reach different target customers. Some benefits

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    Essay Length: 1,343 Words / 6 Pages
    Submitted: January 25, 2012 Autor: sttc
  • Facts About the Product

    Facts About the Product

    Facts About The Product Our Green Life Green Tea contains 3,000 mg of green tea leaf (powderized) from JAPAN. This means that when you drink our product, the real green tea leaf comes into your body, not just an extract. In fact, Global Green Life contains the highest Green Tea content in the market. As of now, the next highest product in terms of Green Tea content contains just 300 mg of Green Tea extract.

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    Essay Length: 314 Words / 2 Pages
    Submitted: January 27, 2012 Autor: El_syd69
  • Consumer Behavior - What Major Products /services Do They Buy?

    Consumer Behavior - What Major Products /services Do They Buy?

    What Major Products /Services Do They Buy? In today's scenario both products and services are of utmost importance for pre teenage groups. Firstly, we will focus on the types of products used by children. This is the era of technology, hence video games, remote sensor , toy , cars , bikes and other such Electronic toys are the first preference of pre – teenage children. Apart from this, dolls have always been and still are

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    Essay Length: 1,265 Words / 6 Pages
    Submitted: February 4, 2012 Autor: jon
  • Allied Product office

    Allied Product office

    (h) Shareholders’ Equity All the capital contribution for the legal capital shall be made in United States Dollars. Subscribed and paid in capital in foreign currency is initially stated at the spot rate at the date of issue. The share agreement sets out the schedule of the call dates when Toyota Tsusho and JALUX Inc. must pay installments of the outstanding amount on the shares. Subject to the terms and conditions of the agreement, seventy

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    Essay Length: 385 Words / 2 Pages
    Submitted: February 7, 2012 Autor: nalinee9279
  • Product of an Experiment Gone Wrong - Creation of Victor Frankenstein

    Product of an Experiment Gone Wrong - Creation of Victor Frankenstein

    The Product of An Experiment Gone Wrong The creature is a creation of Victor Frankenstein. Victor has a voracious appetite for learning, which leads him to study science. He is well respected by professors and students. He spent two years creating the creature during which time he neglected his own health and remained a recluse from the outside world. He is fascinated in bringing things to life and succeeds in creating an eight-foot man to

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: February 7, 2012 Autor: antoni
  • Tobacco Under Fire: Advertising a Harmful Product

    Tobacco Under Fire: Advertising a Harmful Product

    This is a very tough topic for me to write about because I believe a company should not have restrictions placed on their advertising due to the 1st amendment. On the other hand, the government should help us protect ourselves against anything that is harmful to us and endanger the future of our children. I feel our governments (federal, state and local) are doing a superb job regulating the tobacco industry; at the same time,

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: February 9, 2012 Autor: andrew
  • What Was the Opportunity That Cave Saw That Allowed Him to Market Someone Else's Product Without Any Money?

    What Was the Opportunity That Cave Saw That Allowed Him to Market Someone Else's Product Without Any Money?

    1) What was the opportunity that Cave saw that allowed him to market someone else's product without any money? The Sydney Harbour Bridge which is built on 1932 is a steel bridge that connects Sydney central business district and the North Shore. It built across Sydney Harbour and over the arch bridge. The dramatic view of the bridge, the harbour, and the nearby Sydney Opera House has become a renowned international symbol of Australia (Wikipedia,

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: February 9, 2012 Autor: jon
  • Problems with the New Product Introduction

    Problems with the New Product Introduction

    market’s 20% is service providers, whereas the other 80% of the market consists of owners. So, spending for promotion $ 600,000 solely on the service providers doesn’t give the expected results Problems with the new product introduction. Owners who maintain their pool on a regular basis don’t have much information about the Coracle and only 25% of them understand and use clarifies. This is partly because they are not specialists. Moreover, the consumer expectation is

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    Essay Length: 328 Words / 2 Pages
    Submitted: February 15, 2012 Autor: bibip
  • Business Law Firm Enhance Productivity

    Business Law Firm Enhance Productivity

    The pervasive influence of information technology (IT) in the computing age cannot be overstated. Since the 90s, IT has brought about a revolution at the workplace. The recent development and fast-paced adoption of Internet communication and Web-based technologies and applications has enhanced the potential of IT. IT and computer systems deployed strategically can impact the operational aspects and productivity parameters of a business. Related Searches: Startup BusinessBusiness Law Firm Enhance Productivity IT and attendant technologies

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    Essay Length: 952 Words / 4 Pages
    Submitted: February 21, 2012 Autor: antoni
  • Aloha Products

    Aloha Products

    Aloha Products Case Context CONTROL Aloha Products is a United States-based coffee-processor company that has been providing non-specialty and low-priced coffee for over a hundred years. It purchases the raw materials or what buyers and sellers refer to as "green coffee" from brokers and trade firms, processes the coffee and sells the final product to customers. Large companies such as Nestle and P&G directly import the unprocessed or green coffee beans from coffee plantations in

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    Essay Length: 403 Words / 2 Pages
    Submitted: February 23, 2012 Autor: peter
  • Product/service Positioning

    Product/service Positioning

    Product/ Service positioning is creating a unique, consistent and recognized customers perception about a company offering and image. The customer believes about a company’s product value, features, and benefits that also is Product/Service positioning. It based on customer experiences and evidence rather than awareness created by advertising or promotion. A company wants to success in market that have to understanding their customers by using evaluate competing marketing programs and make purchase decisions. It may be

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    Essay Length: 381 Words / 2 Pages
    Submitted: February 29, 2012 Autor: amylhyu
  • Padgett Paper Products Case Study Solution

    Padgett Paper Products Case Study Solution

    Bank: Over extended and is in a bad situation. Lending exceeds reasonable levels and is not collateralized or subject to convenants. A $8 million loan is abnormal for the bank. The companies management does not appear to understand the unrealistic debt situation, the impact on firm value and impact on the upcoming audit report. Management: Has unrealistic expectations and a lack of understanding of impact of current structure of firm value. Company: The company has

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: March 3, 2012 Autor: chm2276820
  • Health Products

    Health Products

    Health Products For the Health Products industry, there were a few data figures that really stood out when Companies A and B are put side by side. I will show why Company A is the “world’s largest prescription pharmaceutical company” and why Company B is not. The figures used to support this claim are: Intangibles, Cost of Goods Sold, Inventories, Inventory Turnover. First, since the first company mentioned is, “supported by a robust research and

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    Essay Length: 703 Words / 3 Pages
    Submitted: March 13, 2012 Autor: w008ags
  • American Home Products Corporation

    American Home Products Corporation

    The case provides an excellent vehicle for exploring and challenging the notion of optimal capital structure in theory and practice. American Home Products is a very successful firm which, according to traditional financial theory, pursues an extremely inefficient capital structure. AHP has no debt in its capital structure. Because of its efficiency in asset management and its high level of profitability, AHP does not need debt to finance its operations. Financial Risk The risk associated

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    Essay Length: 356 Words / 2 Pages
    Submitted: March 25, 2012 Autor: sweetypie1622
  • The Brita Products Company

    The Brita Products Company

    The Brita Products Company 1. To what do you attribute Brita’s success? The success of Brita in the United States was due to the innovative product model as well as the great marketing support from a well-established manufacturer and marketer, The Clorox Company. Although the company struggled the first few years with low sales volume, however, they believed that a Brita consumer would have a remarkable lifetime value, resulting in the retention rate of 80%.

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    Essay Length: 469 Words / 2 Pages
    Submitted: April 10, 2012 Autor: arumi
  • Basis for Pricing the Product

    Basis for Pricing the Product

    Content I. Price…………………………………………………………………………3 II. Marketing mix within EU…………………………………………………5 III. Market segmentation……………………………………………………....9 IX. Ansoff matrix………………………………………………………………12 X. Agents………………………………………………………………………15 XI. Bibliography……………………………………………………………….17 I. Define price and explain the basis for pricing the product. Introduction Price is one of four elements of the marketing mix and defined as “The value of a good or services for both the buyer and seller in a market exchange”. (Karl Marx, 1865) The price of the product shows the fairness of an exchange when

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    Essay Length: 3,821 Words / 16 Pages
    Submitted: April 11, 2012 Autor: kalinka
  • Wimpy Jeep - the Implied Warranty of Fitness for Particular Purpose and Strict Product Liability, Expressed Warranty and Public Policy

    Wimpy Jeep - the Implied Warranty of Fitness for Particular Purpose and Strict Product Liability, Expressed Warranty and Public Policy

    The Implied Warranty of Fitness for Particular Purpose and Strict product liability, Expressed Warranty and Public policy. Eddie could file for damages and possibly void the contract due the fact the he informed the dealer what he was going to use the Jeep for. Then the dealer researched with the manufacture of the travel trailer. Misrepresentation is another fact in this case. The sales manager made a fraudulent statement when he stated that “this Jeep

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    Essay Length: 472 Words / 2 Pages
    Submitted: April 19, 2012 Autor: sharpbike

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