Product - Dog Stroll Demand & Target Market

The Product

The Dog Stroll© is a new and innovative breakthrough products for dog friendly families. It is an attachment that connects a dog leash to the parent's stroller – providing comfort and ease-of-use without sacrificing safety. This attachment will connect directly to the hand rail of any stroller, flexibility and durability that can be counted on by parents and pet owners. The attachment will fit seamlessly around the handrail with a button to slow or stop the dog's movements completely, limiting the dog's distance from the stroller. It has a fast release button for safety – designed with the child and parent in mind. This safety feature is implemented to release the dog from the stroller in order to protect the child and parent, and is activated via the press of a button or a strong sudden movement by the dog that would otherwise pull the stroller and endanger the child. The attachment will also have the ability to include extra plug-ins, such as pet bag carriers and sealed containers for odor free disposal.

Demand & Target Market

Prior to The Dog Stroll©, parents separated walking their dog from daily activities that include their toddlers. This is no longer the case. The parent is no longer required to designate separate times for their child and pet; they can now easily take care of both the same time, while keeping control of the stroller for the child's safety. Taking the dog and child to the park has never been easier, and for parents everywhere – having their pet along is an added bonus. The target market in this case will be between lower middle class to upper class new parents with pets. This corresponds with Lady Lareigh's current consumer base and is further supported by the extensive research by their extensive surveys and questionnaire's (Alkurdi, 2009). These surveys and questionnaire's show a great demand and desire