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Seven Eleven Target Market

Autor:   •  February 6, 2014  •  Essay  •  278 Words (2 Pages)  •  1,978 Views

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it is very good。   Our main target market is near the train station, the train station is relatively large flow of people, consumers are more overnight train is running, it is when the consumer has to say, our target market is clear。   The above items are our specialty merchandise, much of our merchandise, not too much, for example, our consumers will love the product, and our service is very good, we are better than other local competitors is that our prices cheap, inexpensive and beautiful, our products are legitimate, we have trademark rights, other competitors can not steal.Seven eleven:The company originated in 1927 in Dallas, Texas, when an employee of Southland Ice Company, John Jefferson Green, started selling milk, eggs, and bread from an improvised storefront in one of the company's ice houses. Although small grocery stores and general merchandisers were present in the immediate area. 7-Eleven, Inc. operates, franchises, and licenses convenience stores in the United States, Canada, Japan, Taiwan, Thailand, South Korea, China, Malaysia, Mexico, Singapore, Australia, the Philippines, Indonesia, Norway, Sweden, and Denmark. The company sells fresh bakery items, including fresh-baked donuts, fritters, and pastries; beverages, including fountain drinks, cold beers, non-alcohol beverages, cold single-serve bottled waters, coffee and specialty drinks, energy drinks, and soft drinks; juices, lemonades, and milk; deli sandwiches, wraps, and breakfast sandwiches; and gasoline. The company also sells newspapers, magazines, cold Gatorades, fresh-grilled hot dogs, fruits and salads, automated money orders, automatic teller machines, and lottery tickets; hash browns, maple pancake sausage rollers, and packaged bakery products; electronics, gaming products, movies, and music; apparel, health and beauty, household, performance, and alcohol and tobacco products; and music, gaming, gift, phone, and prepaid debit cards.

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