Target Market for Ks Sunglasses

Target market

The target market for Ks sunglasses is younger male and female, between 18 and 25 years old. These younger consumers are looking for a stylish organic look without the high price that comes along with the authentic brands. Younger customers also tend to have less money and are attracted to the price just as much as the style . These organic glasses can be as little as $100 and that is a significant price advantage for young people. Especially in collage and university, these products are essential to having the right look and getting your peers approval for your good style and enviromental care sense.

The brand created needs to inspire the target audience, as well as having the designs reflect the brands eye for detail and recycled materials. The designs will be targeted to the middle class young and ambitious urban males and females from the ages of 18 – 25 in Sydney and Melbourne to which the importance of quality and organic apparel is the status quo. The target audience has a great interest in fashion, are eco friendly and are constantly keeping up to date with trends. The intended audience is early adopters and often trendsetters within a group of friends.

KS sunglasses are purchased by fun, positive, trendy, environmental conscious individuals. KS addicts are fun loving and have passion for fashion. They represent a population who are increasingly concerned about taking care of the global warming. The target market is originally believed to be AB demographic. KS sunglasses appeals to young men and woman, people who have their first job, people at university, people who have interest in fashion and cares about the global warming. ( Please Help me kate, I have problem write in english !!!!!!!!! sounds so bad,hahah

Geographic Demographic

• More popular in high-density living area

• Urban areas

• More likely to be consumed in warmer climates • Age: 18-25

• Gender : female and male (may appeal more to woman)

• Education levels will indirectly effect the target audience

• Income: medium

Psychographic Behavioral

• Social Class: middle

• Values: Trendy and organic lifestyle

• Personality: fun-loving, quirky, creative, playful • Purchase occasion: everyday

• Benefits sought: a environmental friendly alternative

• Usage rate: regular usage

• Loyalty status: high

• Attitude towards product: enthusiastic