Barack Obama: Organising for America

SUGGESTIONS ON MOVING FORWARD

WITH ORGANIZING FOR AMERICA 2.0 (OFA2.0)

Prepared for

Ms. Apoorva Bharadwaj

Instructor, Managerial Communication

IIM Calcutta

Prepared by

Subham Bansal, 0409/53

1st year PGP/PGDM student

IIM Calcutta

December 15, 2016

Contents

Main Idea: Recommended to proceed with the implementation of the OFA2.0 organization, but keep it separate from the aegis of the Democratic National Committee

1. Introduction

1. Case Facts
2. Key Problem
3. Statement of Purpose

1. Criteria for launch of new media based organization

1. Legislative Agenda
2. Reelection Campaign
3. Civic Engagement
4. Policy Making
5. Fit with other democrats

1. Evaluation of Options

1. Proceeding with OFA2.0, run from inside the Democratic National Committee

1. Legislative Agenda
2. Reelection Campaign
3. Civic Engagement
4. Policy Making
5. Fit with other democrats

1. Proceeding with OFA2.0, separate from the Democratic National Committee

1. Legislative Agenda
2. Reelection Campaign
3. Civic Engagement
4. Policy Making
5. Fit with other democrats

1. Abandoning OFA2.0, adopting more traditional routes

1. Legislative Agenda
2. Reelection Campaign
3. Civic Engagement
4. Policy Making
5. Fit with other democrats

1. Conclusions & Recommendations
2. Action Plan
3. References

SUGGESTIONS ON MOVING FORWARD

WITH ORGANIZING FOR AMERICA 2.0 (OFA2.0)

1. INTRODUCTION

One of the key factors for Mr. Barack Obama’s victory in the 2008 US Presidential Elections was his prudent exploitation of the power of modern technology & Web 2.0 tools, including emails, text messages & social media. The Obama for America (OFA) – Obama’s official campaign organization – had succeeded in recruiting younger voters, soliciting donations & organizing Obama’s grassroots campaign. During the campaign, volunteers had created more than 2 million user accounts, planned 200,000 offline events, formed 35,000 groups, posted 400,000 blog posts, and raised $30 million. On Obama’s transition to President, it was important for this momentum to be sustained and this “grassroots movement” to be leveraged, for future advantages.