Google a Photoshopped Hoover

‘Google a photoshopped hoover’

Review

In ‘Google a photoshopped hoover’, Johnson claims that brands many brands have gone generic. Johnson gives several examples such as Xerox, Hoover and Kleenex to illustrate that many household products are usually called by the most famous brand instead of the product name itself. However, universalized brand names do not necessarily have a positive impact on the brand especially for sensitive brands like Google and Adobe. Also, Johnson points out that companies are striving to protect their legal rights on their brand names even though the actions can barely stop people from using them in their daily life.

‘Share A Coke’ Campaign by Coca Cola

Why is this an effective campaign?

“Share a Coke” by Coca Cola is a creative and personalized campaign that drives consumers’ passion for buying a coke not only for their own but also for people around them. This campaign emphasizes on the names on the bottles and this concept attracts teens and young adults who embrace pop culture and want to feel unique. This campaign shows that consumers can have an opportunity to share their experience and feeling through a bottle of coke with their names on it. The widespread success of this campaign is based on Coca Cola’s concern for every consumer and connection between friends and families. This effective marketing campaign for an already popular brand helps expand their brand awareness and gain young customers. A creative advertisement as ‘Share a Coke’ can achieve success because of their care for the customers.

My Dream Job

My dream job is to open a coffee shop that serves great coffee and tasteful dessert in a not so crowded city. To achieve that goal, first of all I would focus on my current major and strive to find a job within my interest. I believe that it takes much time and effort to be somebody in the field I work in. After accumulating experience in life and also the adequate money to open the shop, I would research about the keys to the success of a coffee shop such as how to determine the location, what to serve and of course the greatest chef and baristas. I will also consult with my friends and experts to ask for their opinions. After all these efforts, I hope that I can enjoy my life by providing a place for relaxation not only for people but also for me.