A New Product Development Marketing Strategy of Olympic Industry Ltd.

Autor: Afsanaam • December 6, 2017 • Research Paper • 2,143 Words (9 Pages) • 956 Views

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Prepared By

NAME	ID
Afsana Jaman	14102295
Sharmin Akter	14202195
Lotifa Akter	14202212

Prepared For[pic 7]

Kazi Khaled Shams Chisty

Faculty of CBA

Department of Marketing

IUBAT

Table of Content

SL.	Parts	Page No.
1.	Part 1 Visited Company Overview Identify the company’s product mix, line, stretch and width Identify the new product mix, lines, width and its stretch Why to choose the new product How developed the new product’s mix, lines stretch and its width How micro and macro environment involve with this new product development Why this product line, product mix, products stretch and width appropriate for the market
2.	Part – 2 Identify the Market Segmentation of the product Costing
3.	Part- 3 Pricing objectives
4.	Part- 4 Advertising Objectives and which tools we will have for advertising Why this process of advertisements should be Followed
5.	Conclusion

PART 1

OBJECTIVE:

Is to develop product line

INTRODUCTION:

We were supposed to go to a nearby retailed store as directed by our honorable course instructor Kazi Khaled Shams Chisty. According to the direction of him we went to the Olympic Industries Ltd. located at Pubail, Tongi, Dhaka, Bangladesh. And observed their products, they have two types products Olympic Battery & Olympic Biscuit. We have mainly focused on Olympic Biscuit and take a brief description about the brands that they have, about lines of that particular product which is biscuits. We learned how is their product market mix strategy. The company is following a 4-dimension product mix strategy to develop their product lines. These are

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