Age Targeting: Brand and Product

Gillian Kate B. Asuero

BSBA-MM  II-B

Mr. Ryan Marvin Mabeza

MM 100

Age Targeting: Brand and Product

Brand name is one of the most crucial factors that determine the success of a product. It can either help the product enhance its image among the target consumers, and eventually build a strong recall among them. Branding nowadays is one of the most important things a company should take note of. Its strategies should be well planned. Its brand value should always be protected because it will set the product different from the rest. Brand reflects a customer’s image. It paints the person or personality of the consumer who will be utilizing the product. The idea of branding is made on the supposition that how people think about your product affects how they are likely to buy it, and that with some effort, you can change those thoughts. According to Leonardo P. Garcia Jr., branding is a big idea, but it is still evolving. The brands that thrives in the near future will be the ones that adapt  best to the processing changes. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating you brand strategies through your company at  every point of public contact. Every brand resides within the hearts and minds of customer, clients, and prospects. With a strong brand you build credibility, have more influence on you market, and motivate customers and clients to purchase from you. If done correctly, your company will be looked at as a leader not a follower.

In choosing a brand/product, you must know what caters you the most and those which significantly makes on impact to you as an individual. Since, there are many brands, I would like to discuss 5 brands that appealing to me. First, the brand that exclusively mark on me is the Louis Vuitton (LV). The Louis Vuitton is so desirable, and  LV purses are perfect for equally adults men and women. Goes very well  with every trend  situation and outfit. No wonders to seal its brand positioning and brand perception as a world famous luxury brand. The Louis Vuitton’s pride and heritage lies in its values for excellence and demanding quality standards. Its brand distribution is equally well controlled and strategies. Today, any customer that walks into one of LV’s 320 stores is treated to an unforgettable brand experience of luxury which includes décor by famous designer, careful merchandising  display  and excellent customer service. Through its advertising, LV also reinforces its brand positioning as status symbol and glam fashion merchandise. It is featured only in high profile fashion magazine suc asVogue. This brand image creates brand association with status conscious target audience. Second is Hollister. Hollister is a range of casual clothing catering young people between the ages of 14- 24. The causual beach style of the clothes have proven to be extremely popular with teens, and clothes are affordable yet trendy. Hollister California is not only a clothing brand designing and distributing polos, shirts, jeans, flip flops and more, it also made itself popular in a body care industry. The style are also inspired by surfers and their lifestyle.[pic 1][pic 2]