Airasia

- 2010 employed 8000 staff

- Flat structure to minimise costs and improve internal communication. (expand)

- 1. Five core values Safety, passion, integrity, caring, fun

- 2. Internally the employees’ performance are valued and credited for their contribution towards the success of the company

- 3. Enforces equity in diversity, equal rights for benefits, irrespective of gender, race socioeconomic background or disabilities.

- 4. Management style is low on hierarchy

- The business joins in with the labour

- Mr Fernandez’s started a system where people fill in for each other to maintain efficiency and morale

- Air Asia’s team has a strong unity

- Making their customers satisfied is their biggest goal, in a price sensitive market

- Air Asia makes customers feel like they’re partners in creating a more efficient organisation, for everyone’s benefit, and being rewarded for it.

- Classical management theory manner, everything is geared to minimise cost while making maximum use of assets and employees.

- It is estimated that the general public is more interested in safety and low fare cost rather than luxuries and ‘legacy overheads’ of code-sharing.

- Motto “Now everyone can fly”

Questions :

How might classical approaches to management have influenced Air Asia’s expansion over the years?

The classical approaches influence AirAsia’s expansion by having a system that minimises expenses whilst taking full advantage of assets and the employees. Air Asia is a company that understands their staff and focus