Public Relations Practices: Airasia

Faculty of Administrative Science and Policy Studies

MARA UNIVERSITY OF TECHNOLOGY MALAYSIA

PRO458: PUBLIC RELATIONS

PUBLIC RELATIONS PRACTICES: AIR ASIA

PREPARED BY

AIZAT BIN MOKTI 2010133437

MOHAMAD HAIKAL BIN ABDUL RAMAN 2010324895

MOHAMAD FADHLIR RAHMAN BIN MOHD NAZIR 2010987411

PREPARED FOR

MR. FAIZAL ZAKARIA

13 APRIL 2011

PUBLIC RELATIONS PRACTICES: AIR ASIA

AIZAT BIN MOKTI

MOHAMAD HAIKAL BIN ABDUL RAMAN

MOHAMAD FADHLIR RAHMAN BIN MOHD NAZIR

INDIVIDUAL ASSIGNMENT REPORT SUBMITTED IN FULFILLMENT OF THE REQUIREMENT FOR THE BACHELOR IN ADMINISTRATIVE SCIENCE (HONOURS)

FACULTY OF ADMINISTRATIVE SCIENCE AND POLICY STUDIES

MARA UNIVERSITY OF TECHNOLOGY MALAYSIA

13 APRIL 2011

DECLARATION

I hereby declare that the work in this project paper is our own except for quotations and summaries which have been duly acknowledged.

13 April 2011

AIZAT BIN MOKTI

2010133477

MOHAMAD HAIKAL BIN ABDUL RAMAN

2010324895

MOHAMAD FADHLIR RAHMAN BIN MOHD NAZIR

2010987411

TABLE OF CONTENTS

CONTENTS PAGES

DECLARATION i

TABLE OF CONTENTS ii

1.0 INTRODUCTION 1

1.1. PUBLIC RELATIONS 2

1.2. PUBLIC RELATIONS PRACTITIONERS 3

2.0 COMPANY REVIEW 3-4

3.0 PUBLIC RELATIONS PRACTITIONER REVIEW 4-5

4.0 PUBLIC