Assessing Tesla Motors

Assessing Tesla Motors

Tesla Motor is a brand of energy storage company which is focused on electric cars. Unlike traditional vehicles, Tesla Motor doesn’t use gasoline. Instead, the company produces the vehicles with the principle of IT and new energy. Tesla combines electric energy and new technology innovation of batteries that can let vehicles keep moving 480km. In recent years, more and more people prefer to drive Tesla Motor and the company takes an important place in market increasingly.  

Tesla Motor is the leader of electric car industry, compared to other vehicles, Tesla has many competitive advantages in aspects of technological, sociocultural, and economic segments. In terms of technological segment, Tesla makes contributions in the field of product innovation, rapid technological change, and growth of Internet. The T-Zero batteries can increase the speed up to 480km/h, it consists of a large battery pack with small 7000 dispersive batteries. This innovation can avoid fire when the battery has short circuit and the battery pack is cheaper than EV batteries. Tesla improves the quality of the batteries to ensure the safety and the durable of the engine, this innovation can cut the cost and increase the efficiency of the vehicles. In addition, electric vehicles are small and slow with insufficient energy in people’s image. So in order to make a rapid change to traditional electric vehicles, Tesla aims to innovate auto electric engine to create sport cars which can be satisfied by customers. Tesla produced Tesla Roadster which can keep driving for 320km after charging by Lithium technology of battery. Tesla Model X is a type of SUV with superb electric engine to ensure the speed of the vehicle can increase from 0-96km/h within 5 seconds.  What’s more, Tesla has network model which is superior than other companies. Tesla established its own Supercharger network to provide fast-charging stations in many places. The stations have one-dollar pricing system, drivers can feel more convenience and they don’t need to worry the car may out of power. In terms of sociocultural segment, Tesla concerns about the environment and use new energy instead of gasoline to reduce CO2 and ensure the health care of people. No noise and no downshift can let customers have a new recognition of vehicles. Unlike traditional gasoline vehicles, Tesla’s electric vehicle has superb quality and compared to other brands of electric vehicles, T-Zero system and the technology of Lithium battery can increase the function of cars. Customers can experience the driving with high speed and electric system without any air pollution. With the increasingly usage of vehicles, CO2, noise, Freon and the vehicle exhaust do harm to people’s health, environment, ocean and so on. By using electric vehicles, low-carbon lifestyle can be promoted through customers and the greenhouse effect can be reduced. In addition, renewable energy is in cyclic utilization which can help company to reduce the cost. In terms of economic segment, the reason why Tesla produces more electric vehicles is to satisfy and meet the need of customers. More and more people think the price of gasoline is too high and the price is still continue increasing. Tesla’s vehicle can help customers to reduce the cost in that they only need to charge the electric in power station when the car is out of power. When the price of gas is usually high, customers may find ways to replace it, this action increase the demand of renewable energy. Customers can experience high quality technology and save cost at the same time. So technological, sociocultural, and economic segments are three main competitive advantages of Tesla.