Business Decision Making

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An Assignment

On

Business Decision Making

Of WM Morrison

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Table of Contents

Introduction:        

P1: Ability to use the variety of sources for the collection of data, both primary and secondary        

P1.1- Constructing plan for collecting primary and secondary data of customer behavior and attitudes toward food discount retailing in Greater London        

P1.2- Presenting the survey methodology and sampling frame used for the survey        

P1.3- Designing a Questionnaire for the survey of consumer behavior and attitudes towards food discount retailing in Greater London        

P2: Understanding the range of techniques in analyzing data effectively for business purpose        

P2.1- Creating information for decision making by summarizing data using representative values        

P2.2- Analyzing the results to draw valid conclusions for the WM Morrison Supermarkets PLC        

P2.3- Analyzing data using measures of dispersion to inform a given business scenario        

P2.4- Explaining how quartiles, percentiles and correlation coefficient are used to draw useful conclusions for the chosen context        

P3: Ability to produce information in appropriate formats for decision making        

P3.1- Producing graphs and drawing valid conclusions based on the information derived from primary and secondary data        

P3.2- Creating trend lines to assist in forecasting sales revenue of WM Morrison, JS Sainsbury’s, Lidl Limited and Aldi        

P3.3- Preparing Business presentation to disseminate information effectively        

P3.4- Producing a formal business report for WM Morrison on the threats of discounted food retailers and the way of responding to it        

P4: Ability to use software generated information to make decisions in an organization        

P4.1- Using appropriate information processing tools for WM Morrison        

Conclusion:        

References        

Introduction:

Making wise business decision is a critical component of success in today’s competitive business world. In case of discounted food retailing, making right decision such as price cutting decision to cope up with the competitors is essential. Here we analyze different case scenario, forecast sales, conduct survey and analyze the information derived from the survey regarding consumer behaviors toward discounted food retailing and thus tries to find out the proper business decision for WM Morrison, which is one of the largest food discount retailer in UK, based on the given situation.