Research and Decision Making for Business

EXECUTIVE SUMMARY

• This report provides how the local businesses persuade a strategy to encourage buying system.
• Use of qualitative research such as face to face interviews, Questionnaires, surveys to understand phenomenon from a closer perspective.
• Analyze of the survey by using pivot table.
• Tactics would be used by making a series of hypotheses based on a conceptual framework of visitor satisfaction with the tourist shopping village experience.
• Need to focus on the entire ‘leisure experience’ offered in order to attract and satisfy visitors. 
• The provision of quality dining opportunities and visually appealing heritage architecture and streetscapes is also important.

DATA COLLECTION METHODS

Questionnaires are an effective way of collecting data, which includes a preformulated written set of questions to which respondents record their answers, usually within rather closely defined alternatives. Although there are three types of mode of data collection of questionnaires such as personally administered, mail questionnaires and electronic questionnaires. Out of them the first one, personally administered questionnaires would be more effective way as almost 100% response rate should be ensuring, doubts can be cleared and can establish rapport and motivate respondents. On the other hand, it has disadvantages as well like explanations may introduce a bias, costly and take time and effort. Once we design our survey questionnaire, we will find few people from our segment target group to pretest our survey. Picking up few of customers, individuals having knowledge relating products and services to test our questionnaires. The number of respondents should be small in size as adding more people could make pretesting more time consuming and costly. After evacuating the survey report, the results will be discussed with participants in order to receive feedback. Feedback can be seen a form of learning by questioning one ' s own behavior and interest in gaining new information (Hattie and Timperley, 2007). This way of working helps to improve further instructions to tune the lay out.

This way of method helps to enhance the product and service. Moreover, customer perceptions about service and product quality are most important to business success. Therefore, by exploring the ideas of customers and individuals, we could step up from our competitors.

Qualitative data collection methodology will be used to collect data from the focus group of individuals with knowledge related to products and services along with the customers. Our approach to gather rich data is by In-depth interviews or focus groups, as these are the best source of data when interviewed. Although there are some other data collections as well, such as phone interviews or surveys. But the method which we chosen, is the best way because it would provide the notable data from the respondents, by seeing at the physical reaction and the ability to ask follow up queries. The more people that are interviewed the more things become apparent from the analysis of the primary knowledge being collected (Mcquerrey,2016). The interviews will not require the participant to be identified, as to ensure that anonymity can be maintained. This should safeguard participant’s answers to not be influenced by pressure of possible future repercussions for the answers that they provide.