Business Proposal

There is a quote about management in the business world that "The productivity of work is not the responsibility of the worker but of the manager" and whoever said it, I think he is right. The quote reflects the responsibility of managers and only those with leadership ability can carry such a role in an organization to the most extent. If the project succeed, people praised the leader and his group. However, if the project fails, the leader will be questioned about his management. Management is both an art and a science. Management includes five functions in business: planning, organizing, staffing, directing and controlling. Each function requires not only principles studied in business schools but also how managers use people, skills and resources to lead the organization to succeed. Since management is also considered an art, it is varied from individual to individual. You can't copy one's management style. You can only learn from top leaders in the world, evaluate your scenario and apply to your case. Due to the vast area of management, the scope of the paper will be limited to several successful management styles and some management pitfalls that you can avoid.

The first function of management is planning. Planning is important in all aspects of our lives. We plan for a vacation on the weekends. We plan for our children; which school will they need to go to and what major should they take. Planning is an indispensable part of human and it is not an exception with business. Managers craft short-term and long-term plans. Short-term plan, which is also called tactical plan span one to three years range. This plan is designed to carry out specific tasks in long-term plan. Long-term plan, or strategic plan, often spans for five to ten years. It includes firms' mission and vision on the market. Long-term plan often consists of merging and acquisition plan, developing new products, switching production to a different style, etc to reflect market and consumer demand. For instance, Apple short-term plan is very great, but their long term plan is not considered well enough by many investors and business analysts. For instance, according to an article "Apple: Short-term Winner, Long-term Loser", Fabrice wrote that "Apple is currently on top of the world. It has the highest market cap of any tech company, recently surpassing Microsoft's and dwarfing Google's. It also seems perfectly positioned for the future given its strength in smartphones. Apple is now essentially a mobile company. As of the last quarter, Mac sales accounted for $4.4 billion of revenues (with 31% growth year to year), iPod sales for $1.5 billion (4% growth), iPhone sales for $5.3 billion (74% growth) and iPad sales $2.1 billion out of a total of $15.7 billion. Apple is arguably in the perfect business. US smartphone penetration just crossed the 20% mark and global smartphone penetration is around 10%. Undoubtedly at some point