Case Asturian Pharmaceutical Company “caf"
Autor: 1009560506 • April 11, 2018 • Case Study • 557 Words (3 Pages) • 732 Views
CAF Case
Master of Human resources
Yue Yuan
- Which different businesses do you see within the CAF company?
Business 1: Research and development of new products (Pharmaceutical laboratories)
The CAF company moved the business to the market of dermatology (skincare products). Thanks to the pharmacist Jorge, the company succeeded in developing new products of skincare (mainly for sunscreen, also for some products of anti-aging, psoriasis, etc).
Business 2: Sales of medical products
Leaded by the director Alfonso, the CAF company set up a network of sales representatives close to dermatologists, spreading the products quickly by dermatologists.
With the development of the company, CAF opened subsidiaries in other countries.
Business 3: Manufacturing
The new factory built in Alcala had the ability to manufacture flexibly all the products according to different requirements or standards of the orders.
- How do you fit the different businesses identified within the organization architectures chart?
In my opinion, none of the businesses of CAF is a single model business. Each of them is complex with different models more or less.
Business 1: Research and Development of new medical products
Network architecture & Project architecture
Network architecture:
The process of developing new medical products is more innovative and creative. Employees are focusing on discovering new medical products.
Project architecture:
Meanwhile the process of research and development depends on the need of the market (customers oriented—outside-in mindset),such as developing pills for customers who are not able to use cream.
Business 2: Sales of medical products
Network architecture & Process architecture
Network architecture:
The process of sales business in CAF is mainly focusing on developing relationship with dermatologists. The unique goal is increasing the sales, by spreading through dermatologists.
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