Change Management

[pic 1][pic 2]

[pic 3]

TABLE OF CONTENTS

1. Introduction        

2. Basic Concept of Change Management        

2.1 Change Strategies        

2.2 Internal-External Factors Lead to Change        

2.3 Pressures for Change        

3. Management of Change        

3.1Critical Factors for a Successful Change Management        

3.2 Reactions to Change        

4. Case Study        

5. Conclusion        

References        

1. Introduction

Change Management has become one of the most prevalent issues in recent years study in Organizational Psychology, Executive Coaching and business administration.

Turning research into the process of Organizational Change (Organizational Change Process) took place mainly for two reasons:

Firstly, we know that change, it is vital for all organizations, both in nature and in the economy. It is crucial for adaptation, survival and growth. Businesses that change remain competitive.

Secondly, almost two thirds of enterprises and organisations worldwide, fail to change (Bernard & Stoll: 2010)

The purpose of this work is to study the concept of organizational change, and to investigate the employees ' attitude and opposite. Specifically, through this work, analyses the types and levels of change and will discuss the process of planning, implementation, evaluation and continuous monitoring. In addition, we describe the attitude of the Administration in the period of change, strategies, and implementation methods for the treatment of reactions and mistakes that usually found.

2. Basic Concept of Change Management

[pic 4]The management of change has become one of the most prevalent issues in recent years in business administration.

It is obvious that there is no single answer to the definition of change, such as there are different kinds of different approaches on how to implement of, different ways of reacting to it, as well as different ways of handling those responses. Schematically, the change represents a transformation that results from a previous regime to the next, from a previous point of balance in a new, different. Change is a process that leads from a point a to point b. In the case of an organization, can be caused by both internal and external factors. External factors are the social, economic and political pressures or a generalized instability and uncertainty, significant changes in the market and of course the evolution of technology. On the other hand, internal factors are considered: changing customer needs, strategic issues, cost, changes in Management philosophy or Leadership Model etc. Regardless of the causes of the transformation process, however, that the organization is linked to changes in attitudes, behaviors and practices, and usually accompanied with responses (responses) as denial, aggression, irritability, withdrawal, anxiety and ultimately acceptance of a new way and devotion to him (Tim Creasey, 2009). Depending on the extent and depth of change we can distinguish following categories (classes):