Change Proposal

Change Proposal

HRM 310

Change Proposal

It is natural for any organization to go through changes. Business is also evolving it modifies extremely fast. Kudler Fine Foods is a local upscale specialty foods store in the San Diego metropolitan area (University of Phoenix, 2015). Like many other businesses, Kudler must acclimate to the shifting needs of the market and the industry itself. The sales department of Kudler Fine Foods faces the need for changes within its operations. These changes will provide important opportunities for the organization. There are four dimensions (Strategy, Resource, Systems, and Culture) that will manage this change and apply specifically to these modifications, with each change initiative ensure lasting transformation. The project management approach allows for control of the change and support for this proposal comes from expected return on investment. Planning and implementation of changes require a focus point of responsibility (Leban & Stone, 2008).

Need for Change

Kudler’s next enterprise is following purchase behavior of individual customers and encouraging large incentives with loyalty points program (University of Phoenix, 2015). Tracking this information will allow Kudler to assist better its customers and offer products and deals that are best matched to its customer's needs. Being a specialty store, the Kudler customer is most concerned with the quality of the product and its uniqueness and availability in the local market. To match the tastes of its customers, Kudler’s loyalty program offers its customers with rewards such as high-end gift items, first-class airline upgrades, or other specialty foods (University of Phoenix, 2011). To adapt to this new incentive program, the sales department at Kudler is going to need change. The sales department must add another program to the repertoire of sales at Kudler Fine Foods.

Pushing the loyalty program needs to integrate itself into the everyday sales message. For the program to become successful and achieve its goal of increasing revenue, the sales department needs to be on board with the changes. There is a need for increased training surrounding the loyalty program and its benefits and offers. Management’s present objectives are to elevate the bar of[pic 1] success to satisfy the company’s owners and upper management and to improve sales within the department, and leadership is critical to the success of any change initiative (Leban & Stone, 2008). The division change management is proposing consist of increasing employee training within the sales department. This will ensure employees in sale acknowledge the organization selective wine and unique food items. The first step in the modification is to obligate each employee in the sales department mandatorily to attend the proposed training classes. The second step will consist of creating a bonus reward program.  The purpose of the program is to motivate employees to encourage consumers to register in Kudler’s wine appreciation classes and to increase sales (University of Phoenix, 2015).