Global International Business Context

Introduction

As a multi-society and multiracial nations, Australian society can be characterize as expansive and shifted as its scene which is reflected in it lifestyles, society experience and nourishment. With an all-around created advanced business sector economy, Australia has a standout amongst the most recognized economies of the world with high development and low swelling close by with an effective government area and in addition an adaptable work market and focused business segment.

Australian wines are one of the significant exporters on the planet achieving $2.1 billion in 2015, offering over to 120 nations, for example, US, UK, China, Canada and Hong Kong as the main 5 market (Charles Sturt University, 2016).

There are around 60 wines creating all through the Australia district and mainly in the south east area of Australia. Australia not just have the common atmosphere furthermore had the required soil sort which can deliver the greater part of the wine sorts, and additionally the world driving examination and training for vita-society (grapes developing) and wine making at college (Wells, 2007). Due to rising notoriety of wine in the Australian culture, it has likewise taught into being a piece of their way of life and achieves celebration and exercises relating the wines and in conjunction, foundations, for example, National Wine Center in Adelaide and the National Wine and Grape focus are set up for directing world driving examination and instruction on this viewpoint.

Kraft Foods Group was an American manufacturing and processing conglomerate headquartered in the Chicago suburb of Northfield, Illinoisit  (Kraft Foots, 2001). It was the third largest food and beverage company with a very strong cash flow with a net revenues of 18.2 billion and net income of 1 billion ( The Kraft Heinz Company, 2016).

This report will use Porter's National Diamond Analysis model to assess the engaging quality of venture opportunities in the Australian wine industry. Additionally talked about are two key administration issues that Kraft Foods Group needs to consider before creating in Australia took after by proposals on two techniques for section into the Australian wine industry market.

1. Porter’s National Diamond Analysis

Porter’s National Diamond Analysis model is an economic model developed by Michael Porter who published a theory of why particular industries become competitive in particular locations (W. & Eamonn , 1998). The phenomena that are analysed are classified into six broad factors incorporated into the Porter diamond. They are factor conditions, demand conditions, related and supporting industries, firm strategy, structure and rivalry, government as well as chance (W. & Eamonn , 1998).

A model that endeavours to clarify the upper hand a few countries or gatherings have because of specific variables accessible to them. The Porter Diamond is a model that dissects and enhances a country's part in an all-around focused field. The model was produced by Michael Porter, who is perceived as a power on organization methodology and rivalry; it is a more proactive adaptation of financial speculations that measure relative focal points for nations or districts.