Ibm - Managing Business

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Executive Summary

This report investigates the functions of management followed by the CEO of IBM, Virginia M. (Ginni) Rometty and examines the CEO’s effectiveness in contributing to the success of IBM. A brief overview of the company is initially outlined. The discussion then focuses on the coordination and implementation of the four functions of management by the CEO in her management work through: planning, organizing, leading, and controlling, followed by how the internal and external stakeholders are affected by the company. It is concluded that Virginia Rometty has been highly effective in framing organizational leadership with the combination of all the functions in her management skills as well as balancing the demands of various stakeholders of the company. The report also recommends continuous execution of the four functions of management for further excellence in the management of IBM and prioritizing the company stakeholders to facilitate growth.

Table of Contents

Executive Summary        

1.0 Introduction        

2.0 Functions of Management        

2.1 Planning        

2.2 Organizing        

2.3 Leading        

2.4 Controlling        

3.0 Stakeholders        

3.1 Internal Stakeholders        

3.1.1 Shareholders        

3.1.2 Employees        

3.2 External Stakeholders        

3.2.1 Suppliers        

3.2.2 Customers        

4.0 Conclusion        

Acknowledgement        

References        

1.0 Introduction

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Figure 1: IBM logo (Sterrenburg, 2016)

IBM (International Business Machines Corporation) is an American multinational information technology company, formerly known as CTR (Computing-Tabulating-Recording Company), incorporated by Charles Flint on June 16, 1911 (IBM, n.d.), whose net worth is $160.2 billion as of May 2015. The company operates its business through five segments: Global Technology Services (GTC) and Global Business Services (GBS), Software, Systems and Technology (STG), and Global Financing. According to Forbes, it is the fifth most valuable brand in the world (Forbes, 2015), shown in Figure 2.