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Instituto Tecnológico De Estudios Superiores De Monterrey Campus Estado De México

Autor:   •  November 10, 2016  •  Term Paper  •  3,966 Words (16 Pages)  •  1,774 Views

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INSTITUTO TECNOLÓGICO DE ESTUDIOS SUPERIORES DE

MONTERREY

CAMPUS ESTADO DE MÉXICO

Team 4

BURBERRY

Paulina Evia Argueta A01371578

Mariana Castillo Huanaco A00967704

Diana Laura Madrid Morales A01166373

Jorge Adrian Flores de la Rosa A01370814

International Strategic Administration

Dr. Giovanni M. Baldini

Dra. Adriana Riveroll

4 October, 2016

Introduction 2

Market Analysis 2

Strategy 3

Marketing 3

Restoring the image 3

Shopping experience 4

Marketing analytics 4

Categorization of the product extensions 4

Figure1: Burberry’s Product Categorization 4

Measure the effectiveness 5

Distribution 5

→ E- Commerce: 6

→ PUSH STRATEGY: 7

→ TRAINING ON LICENSES. 7

Finance 8

Conclusion 9

Exhibits 10

Exhibit 1 How to spot a real Burberry trench 10

Exhibit 2 Most popular Magazines in the world 10

Exhibit 3 Cost of the Marketing 11

Exhibit 4.Worldwide E-Commerce 11

Exhibit 5.GDP Online Shopping 12

Exhibit 6. 12

Exhibit 7. 12

Exhibit 8 Pestel 13

Exhibit 9 Value Chain Porter Analysis. 14

Exhibit 10 Push & Pull 15

Exhibit 11: Financial Statement (Actuals & Forecast

...

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