Jdb Group Company Limited (jdb) Case

JDB Group Company Limited (JDB) is a wholly-owned subsidiary of Hong Kong Hong Dao Group Company Limited. It was founded by Hong Dao Chen in 1995 during which time JDB began to produce and sell specialty beverages. The most famous brand of the JDB group is an herbal tea called “Wong Lo Kat” (which has recently been renamed “Jia Dou Bao”) that was also launched in 1995. In 1999, JDB established its production base as a foreign capital enterprise in Chang An Town of Dongguan City, which is located in the Guangdong Province of China. In order to expand their market presence and increase market share, the group then set up production plants in Zhejiang, Fujian, Beijing, Wuhan, etc. JDB is now a company that gains annual revenue over 10 billion and distributes its beverage products across more than 30 provinces, cities and autonomous regions in China. Moreover, its products are also exported to Southeast Asia, Europe and the US.

JDB built their company culture based on the following core values: aggressive business sense, ability to remain down-to-earth and maintain strong customer relationships, as well as their ability to provide employees with a sense of unity and responsibility. The core values established by JDB laid a foundation for dynamic but superior performance. In order to achieve their mission of producing healthy and high-quality food and beverage services to the world, the group established its core values as being focused on health-oriented initiatives, putting customers first, meritocracy, and continuous improvement. These values represent the high standard of JDB’s products and services and also demonstrate the hiring and managerial style within the company.