Kentucky Fried Chicken

KFC (Kentucky Fried Chicken), the largest fast food restaurant chain has headquarters in Louisville, Kentucky, United States, and was founded by Colonel Harland Sanders, in America in the year 1952 ( Romualdez 2013). KFC belongs to a part of YUM! Brands which is also the parent company of Taco Bell and Pizza Hut. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world (KFC Corporation 2013). KFC is the most famous and largest fast food franchise in the World. Most outlets are based on a franchise, with a minority operated directly by the company itself. Franchisees purchase certain items from the parent company, pay a purchase as a percentage of earnings, and contribute towards local advertising costs (Linette 2011). For example, The Australian Financial Review (2013) points out that KFC now has more than 600 stores in Australia and New Zealand, which are company owned or franchised. Franchises are taken up 80% of KFC outlets, which means a person or company has the right to run a business under the KFC brand name. This essay will use the SWOT analysis to report that KFC has gained great success in the world due to outstanding human resources management and successful marketing strategy. It then points out KFC’s weaknesses in relation to problems of health and high turnover rate. In addition, there are some opportunities and threats. To conclude this essay will discuss possible future actions and recommendations for the company.