Kudler System Inventory

Kudler Fine foods is a California based gourmet food store that offers a wide variety of foods in three different locations (La Jolla, Del Mar and Encinitas). The company opened its first location in 1998 and has been dedicated at providing the right stuff for its customers ever since. As the business continues to grow at each location, the company is in need of a technology upgrade to maximize their customer base and provide top of the line customer service. They have recently expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices.

This system would allow customers to obtain loyalty points based on purchases that they can later redeem for gifts, items, or other products available through partnerships with external companies such as first-class airline upgrades and other specialty items. Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. This is a dual purposed program that allows the customer to gain free merchandise for being loyal and for the company this provides a multitude of information to be obtained about trends and customer preferences. It allows the company to track customer purchases, preferred items, and many other useful tools allowing the Kudler to maximize its sales.

Through tracking the purchasing habits of its customers, Kudler Fine Foods can follow current trends and offer new items that will be a success with its current customers. The automated processing of inventory data and automated ordering procedures will also support the company’s goals while providing rewards point benefits to returning customers. Price isn’t a crucial decision with Kudler’s customers as they are relatively competitive with its surrounding businesses; providing specialized and gourmet items is the main priority for Kudler’s success with its customers.

The data obtained from the Frequent Shopper Program will allow Kudler to see customer purchase patterns and can help them understand current patterns and trends allowing suppliers to take quick advantage of these trends by offering new items that they think these customers will like. This is a very common marketing technique that has proved to be very successful with many top name companies; this technique allows us to offer a product that is closely related to the current product the customer is buying that can be used with the product or is a similar product that they may like. This data can also allow Kudler to send email advertisements to existing customers based on current purchases, offering new products that they will like based on shopping habits. A small team of information systems developers will determine the information system methods necessary, and develop