Managing Corporate Sponsorships for a Women's Nhl

Corporate Sponsorship for Women’s Hockey League

The National Woman’s Hockey League (NWHL) will function as a non-profit organization, which means it will rely on valuable backing from private donations and corporate sponsors. The Canadian Women’s Hockey League (CWHL) functions in this way as well. Both organizations’ missions are to enable the most talented female hockey players to play on a competitive level.

Sponsors and partners of the National Woman’s Hockey League will reap benefits from their contribution to the organization. The donation will be considered a tax write off. Also, there is a growing audience for woman’s hockey in which advertisers can take advantage of. Corporate sponsors and partners will be able to advertise on the NWHL website, collateral material, and future e-newsletters.

The difference between sponsors and partners is that partners will co-sponsor events and games associated with the NWHL. Various games will be named after the corporate co-sponsor and they will be able to put ads in event programs. The cost of being a sponsor will vary in order to fit the needs and capabilities of variously sized companies.

Since internet-based advertising has become increasingly popular, the NWHL will advertise corporate sponsors’ names and logos on the NWHL website. The logo will also act as a hyperlink that will direct that consumer to the company’s website, or whatever website the company choses.

There are prospective sponsors already laid out for the NWHL by the Canadian Woman’s Hockey League. Clearly, the corporations that sponsor the CWHL are interested in promoting hockey and/or women’s sports and are aiming to advertise to a similar demographic audience. Companies that sponsor the CWHL that may also be interested in promoting the NWHL include Bauer, Ladies First Hockey Foundation, Blackstone, Tuff Light Hockey, and Molson Coors.

The National