Marketing Case

Executive summary:

In this report we can see the comparison of the economical, legal, political and ethical issues of two countries and decide in which one is better to invest and the strong areas each country has. And see the overview of each country I think this report is very important because we can see the risk involved in each of them. According to the report Canada is worth to invest in because they have stronger economy and stability.

Introduccion:3

Canada is one of the world's richest nations with high per capita income, and a member of the Organization for Economic Cooperation and Development (OECD) The country has a mixed economy, Major importers of Canadian goods are U.S. UK and Japan.

France is the fifth world economy in nominal terms and at European level is placed behind Germany, with a GDP better than the UK. In 2006 French economic growth was 2%.

Risk Canada France Assessment/Remarks

Economic

Legal1

Political1

Ethical GDP: 2.8% 2011

Industrial Growth: 3.7% number 85 of the world

Main Industries: Agricultural, Machinery, Metalworking, Natural Gas, Oil drilling Equipment

Economic Freedom: 80.8 ranked number 10 in the world

Human Development: Number 6 in the world

Inflation Rate: 2.8%

Corruption: 8.7 out of 10 points number 10 in the world

Common law system except in Quebec where it is based on the French civil code

Parliamentary Democracy, a Federation and Constitutional Monarchy

Ethically, socially and environmentally responsable GDP: 1.7% 2011

Industrial Growth: 2.4% number 115 in the world

Main Industries: Machinery, chemicals, automobiles, Metallurgy, aircraft, electronics, textiles, food, tourism

Economic Freedom: 64.6 ranked number 16 in the world

Human Development: Number 20 in the world

Inflation Rate: 2%

Corruption: 7.0 out of 10 points number 25 in the world

Civil