Marketing Case

This course introduces some of the important frameworks and quantitative analysis

methods available as tools for thinking to decision‐makers in virtually all industries,

in almost all managerial and decision‐making functions, and at most organizational

levels. The course also reviews how the real‐life applications of these frameworks and

methods are helping to drive better business decisions to a variety of problems in

industries as wide ranging as transportation, telecommunication, banking, manufacturing,

health care, retailing, and natural resources; in both the private or public sectors; in

large or small corporations; and in for‐profit or not‐for‐profit organizations.There will be 2 equally marked case‐based assignments to be done in groups (number of

students per group to be determined) due on October 4 (week 4) and October 18 (week

6), respectively. A managerial report of quality suitable for consulting practice is

required. It must include (a) a cover letter, (b) an executive summary consisting of

the more important results, conclusions, and recommendations; (c) the main body

consisting of the detailed analysis, answers to the assigned questions, assumptions

and analyses that led to these answers. The managerial reports are handed in on the

due date at the beginning of each class. An initial twenty (20) percentage points

penalty applies to a late assignment and an additional ten (10) percentage points per