Marketing Case

Bargaining power of suppliers:

we can face many major suppliers, where they sell the material well, cheap, but large numbers. However, our company is a new company can not buy in bulk like that. which is a major barrier

sustitutes:

there are many substitutes as: piaggo, Suzuki, SYM, Yamaha cheaply. customers have more alternatives. competitive product lines such as yamaha, suzuki. However, the cost of petrol and other motorcycle expensive than Honda.

The ability of the candidate. company Daiphat is a company may also engage in the industry for all needs. Sell branded products, high quality.

Bargaining power of buyers. Sell good products, prestige mode maintenance warranty. Bring the trust and confidence to customers.

Bargaining power of suppliers. Dai Phat sales agents should get the product preference and price from the manufacturer.

Substitutes. competitive product lines like yamaha, suzuki. But the cost of gasoline and Honda models can not compete should still be the best choice .

3, Opportunities:

Honda brand was created in the pass because of Honda motorcycles is very famous in Vietnam market so they do not need a lot of time to create the brand.

In the future, with better technology, Honda has focused on the design and implementation of new products with good quality, reasonable price and low fuel.

Improving the quality of products, services and building customer relationships as well as the customer care center.

Honda also have the opportunity to develop fuel efficiency by an increase in energy prices.

for these reasons that our products will be easier to consume to quickly expand the market.