Marketing Case

Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore, how to market effectively and efficiently? There are many kinds of marketing types, but today's, traditional marketing and e-marketing are two of the most used among other types. Which one of these is more effective? E-marketing is more effective and efficient than traditional marketing in terms of its advantages.

First of all, e-marketing can reach a much wider consumer mass and advertising on the internet remains a long time of period. Recently, there is hardly nobody who does not use the internet for every day life needs such as work, education, shopping, banking, etc. Also, most people have tools which provide access to the internet. These tools are laptops, smartphones, tablets, personal computers and so on. Thus, people are subject to many advertisements about everything while surfing on tje internet everyday. Moreover, marketers produce many strategies to capture the consumers' attention while they are on the internet. They send e-mail to potential customers about their products, they put pop-up advertisements which are released when people click on a link, also in social network sites there are many banner advertisements which is attractive to people. In addition to these, marketers generate websites to promote and sell their product. They provide online selling and cargo services. Therefore, marketing on the internet has many benefit to not only the marketer but also the customer and it converts marketing in an easy way to both sides. Secondly, e-marketing reduces time to market and cost. Unlike traditional marketing, e-marketing has speed to reach mass of people all around the world simultaneously. When once marketers put their advertisements on the internet, it spreads out on the internet and reaches all over the World instantly and this saves marketers's time in important dimensions. Moreover, while e-marketing reducing time to market, it saves money that is spent on printing brochures, catalogs or other material and also opening a retail store at the same time. E-marketing101