Marketing Case

Executive summary: Business of 21st century maintains all of its factors very strongly as well as efficiently for the development of the business farm. In the 21st century’s business includes many elements where the element affects business activities very much. At the same times business affects the various patterns of the society and government by its products as well as services. Here the service indicates both CSR and normal services activities.

Introduction: The business of 21st century maintains many of its factors and these factors have great impacts on business operations. Basically business operation largely depends on those factors of the business operation. The author selects a business company and carries out his all tasks by the example of that company. Here the task, the business environment and business responsibility get top priority. Moreover the demand change of the products for the change of price is also discussed in the task. The selected company for the task is Uniliver PLC and the product was AXE of that business company. The elasticity of the demand is insuring in the report.

TASK……..1

In 21st century business use many analyses many issues which have impacts on the activities of the business like PASTLE analysis. It can properly analysis the business environment of a business and here the author select Uniliver as a selected company and Axe as a selected products of the company. The analyses are given below:

PESTLE analysis of Uniliver PLC: Basically PESTLE includes political, economical, social, technological, legislative and environmental factors of business environment. The PESTLE of Uniliver PLC includes those things.

Political factors: Uniliver PLC is one of the biggest brands in the world market and performs its basic operations in most of the country of the world and especially with a huge demand in UK. Political activates have great impact on the business of it. Normally it provides a huge donation in the various sectors where the political leaders can reduce their presser. Moreover political decision can increases of decrease the activities of business very strongly like the promotional activities of Axe in Muslim countries as well as other Asian countries.

Economical factors: Economical environment of business in 21st century are greatly included by the Uniliver PLC and has promoted the economy of many countries especially of UK. It reduces the unemployment rates of the countries and economy gets the chance of being more productive. It greatly influences the business environment. In 21st century, Uniliver PLC manages the UK economy from many damaged situation like economic depression.

Social factors: Social environment of the UK is greatly influenced by the Uniliver PLC including the changes in the social sectors. It offers various products which are automatically